KJ
Karina Jap a Joe
@karina358

Active 3h ago Joined 3 Nov 2025 (GMT-03:00) America/Paramaribo
Why don't things sell? 8:05
When your things don't sell... why not?

Why do you think that is? Before you continue to read, comment below first on what your hunch tells you...  If your stuff isn't selling well, here's why it might be...  You might be thinking a lot in isolation when it comes to what to offer. Analogy of mountaintop vs people at the river. To get clients, you must sell what others want (not just what you want). To understand what they want (to buy), you must do market discovery... that's what this course is about! Find out what your people are hungry for... for which they aren't finding satisfying options. Find the gaps in offerings that your people are *eagerly* looking for. Finding "product-market fit" is life or death for a business. For us who are coaches/healers/mentors, this translates into "You-topic-format-audience fit". You = your energy signature Topic = what your services are about Format = offer format, e.g. 1-1 services, group programs, or something else? Audience = of all the people you can reach, who's most interested to work with you? This is what the Authentic Market Discovery process unconvers. We help you discover what your ideal clients must buy, not just would be "nice to have." Bottom line -- You must choose the right thing to offer, if you want people to buy from you...


SB

@George Kao I loved the metaphor of the mountain and the river. That really resonated with me and helped me understand what my problem is. 
MS

@Sina Birkholz Agree that is a very simple but POWERFUL concept that I'm going to be spending a lot of time with over the course of this course!! 
KL
Keith Logan 🔤 ABC

@Sina Birkholz I   commend you for thinking to go down to the river. I think it may be a challenge, especially in self-improvement/personal growth fields like yours. How do you speak to someone's need if you do not know they are looking? Maybe they are looking but do not want to admit it.  It would be great if there were a river where everyone swam in the "I want self-improvement river," but those are maybe only seminars and fairs. So, it is A) impressive that you have a successful practice, and B) bold to be willing to find a way to dialogue with the rivergoers.  
SB

Thank you,

@Keith Logan for your kind words and encouragement!
SB

@Keith Logan I looked at your profile here on Simplero, and what you offer sounds like a great idea! I know there is definitely a need and a demand for investment advice and education that is aligned with soulful living and working. (or whatever you want to call it, "ethical living", "authenticity" etc.). I am looking forward to seeing your website.
I followed the facebook link you shared on your profile but unfortunately it showed me an error page.