AM
April Madsen
@aprilvay.madsen

I have been known to be too "feely" for the logical types, and too "logical" for the feeling types, but that's me in a nut shell. I am an energy healing coach with a background in mental health and leadership training.

I love working with anyone who is struggling with their relationships: relations…


Active 2mo ago Joined 20 Apr 2024 (GMT-07:00) Mountain Time (US & Canada)
Why don't things sell? 8:05
When your things don't sell... why not?

Why do you think that is? Before you continue to read, comment below first on what your hunch tells you...  If your stuff isn't selling well, here's why it might be...  You might be thinking a lot in isolation when it comes to what to offer. Analogy of mountaintop vs people at the river. To get clients, you must sell what others want (not just what you want). To understand what they want (to buy), you must do market discovery... that's what this course is about! Find out what your people are hungry for... for which they aren't finding satisfying options. Find the gaps in offerings that your people are *eagerly* looking for. Finding "product-market fit" is life or death for a business. For us who are coaches/healers/mentors, this translates into "You-topic-format-audience fit". You = your energy signature Topic = what your services are about Format = offer format, e.g. 1-1 services, group programs, or something else? Audience = of all the people you can reach, who's most interested to work with you? This is what the Authentic Market Discovery process unconvers. We help you discover what your ideal clients must buy, not just would be "nice to have." Bottom line -- You must choose the right thing to offer, if you want people to buy from you...


AM

My hunch: client's don't have a clear idea of what I do or how to find me. So, I was right. I'm at the top of the mountain. I've also been taught to shout at specific people from the top of the mountain but the feedback I got was, "You're just yelling at people." That sucked. But then comes what I think 

@Karin Edgett is referring to: it's all about who you know. And I have to say, I often don't think I know enough or the right people to network effectively. 


Then again, maybe that's just my limited mindset...


I'm looking forward to not shouting anymore!

GK
George Kao Ⓜ️ MasterHeart 🔤 ABC

@April Madsen Thank you for extending the analogy to literally shouting at people from the mountaintop -- useful for all of us to remember!  Let's do our best to get close to the people and learn more about their wants and how they think about it.
AM

@George Kao For sure! I'm so glad my sister recommended this course specifically to me.
Welcome to Authentic Market Discovery 3:34
Welcome to the course! + Our community values

A warm welcome here! I encourage us to see this course as a community... not comments from random people, but rather, focused comments about specific topics, from your kindred spirits 😊 The most important part of a community is its culture. Each of us (who participate here) influence the culture with every interaction we have here.  A few values to keep in mind: Comment once, reply twice. For each comment you make, look for 2 other comments (especially ones with few replies) and add a reply – with your encouragement and suggestions (if appropriate). This helps to balance the comment/reply ratio, and gives you practice in seeking and giving support here. Notice and name each others' energy signatures. Each person's presence is unique, and each person has their strengths. It can be difficult for us to notice our own, and easier to notice others'. Whenever you notice someone's comment that refers to something personal to them, try to name something that you appreciate. We all have a fear of being fully seen. Let’s help each other feel accepted and received. Co-Learning Community. Nobody here (not even the "teacher") knows everything about market research/discovery... it's a rich process that can be customized greatly to each person's way of doing things, so let's create a co-learning environment here. Even I as a "teacher" can and will learn from your shares too! Share generously. Be supportive of others here. If you discover something that works, or hear about a great tip that helps with market discovery, please do share it with us. Comment under the appropriate lesson if possible, or if not sure where, just comment below. Sharing will make this course better for all of us! Keep all sharings confidential.  Let's keep this a safe space for sharing by promising to keep all comments (particularly the personal ones) confidential. Let me know below if these values are helpful, and if you have any suggestions. The values we embody here is what makes this course experience amazing for each other 😊 If no comments below and no ability to comment, first log into this course.


AM

I've definitely been flailing too, 

@Susan Tutt I'm so glad that after my late start due to some depression, I can engage fully in this process! None of my other coaches have explained how to discover your market in a way that has made applicable sense to me. So very excited to get started!
AC

@April Madsen ​I'm excited to get started too!