Transcript
A warm welcome to the authentic market discovery course.
I believe that this is one of the most important courses I've ever taught, and I know I probably say that in every course, but this one this time it's true.
No.
Really, market discovery is by the way, I used to call it market research.
And then through my market research, I discovered that my audience doesn't like the term market research, and they preferred the term market discovery.
And, of course, I had to throw in the word authentic in front of it because, you know, I put authentic in front of everything.
Here's an authentic taco that I'm eating, you know, whatever.
That that's actually true.
Now that I'm in Mexico, I've moved to Mexico last year.
So the tacos I hear literally are authentic tacos.
Funny example that I just brought up.
But, market discovery is the process the the fact that you're here, you probably know why you're here, but just briefly, it's the process of to me, it's the process of figuring out your calling in business.
Okay?
It's the I should better it's a process of your business figuring out its calling.
Because without understanding the the intersection between what your business can provide, which for us solpreneurs is like your passion, your energy signature, the things you love doing for others and with others, your passions, let's say, on the one hand, and the market's demands.
What the market actually wants to buy from you, what the market is hungry for at this time in the world.
That intersection, that sweet spot that we're looking for is the calling of our business.
And how can you find that sweet spot unless you do market discovery?
Well, the other way of doing it is flailing around for years and finding that you try selling a bunch of stuff and it doesn't sell.
Oh oh my gosh.
Suddenly, this thing really sells.
That's market discovery by default.
That's market discovery by, you know, like, putting together product and services and trying to sell it and seeing what sells.
It's a painful type of market discovery, which all of us do by default because we don't know any other better way.
Well, this course, I hope, is that better way that you'll discover.
So I'm really glad you're here.
I think you're smarter than most of my audience for saying yes to this course.
I think you're going to have an easier time in business in the coming years by by using this method.
So I'm really happy that you're here.
My courses, I see them more as a community of colearning.
So I really wanna encourage you to look at the notes below this video and really sit with the values that I've, listed below and, set an intention to see others in this course as a colearning partner.
You're gonna learn from them probably from their comments, and they're gonna learn from you.
And I'm gonna learn from your comments as well.
So I really encourage you to be generous about commenting throughout the course and to be generous in replying to other people's comments.
Because as you know, when someone replies to your comment, you feel good.
You feel seen well if their comment is appreciative.
Right?
You feel seen and encouraged.
So I really wanna bring that here as an important first moment in our course.
So enjoy our colearning community.
I look forward to seeing you benefit a lot from this process and, seeing you enjoy learning from each other as well.
So with that, let's move on to the next lesson.
🔎 Authentic Market Discovery
Welcome! Take the onboarding steps...
Module 1 -- Begin with your energy and ideas...
Module 2 -- ERI and Outreach
Module 3 -- How to do MDCs
Module 4 -- Integrating your MDCs 📝
Module 5 -- Market Discovery Polls
Module 6 -- Integrating Polling Data + Gentle Launch
Q&A and Examples
(Optional) Additional segments from the previous version of this course
Welcome to the course! + Our community values
Updated Apr 24, 2024
Bookmarks
A warm welcome here!
I encourage us to see this course as a community... not comments from random people, but rather, focused comments about specific topics, from your kindred spirits 😊
The most important part of a community is its culture. Each of us (who participate here) influence the culture with every interaction we have here.
A few values to keep in mind:
- Comment once, reply twice. For each comment you make, look for 2 other comments (especially ones with few replies) and add a reply – with your encouragement and suggestions (if appropriate). This helps to balance the comment/reply ratio, and gives you practice in seeking and giving support here.
- Notice and name each others' energy signatures. Each person's presence is unique, and each person has their strengths. It can be difficult for us to notice our own, and easier to notice others'. Whenever you notice someone's comment that refers to something personal to them, try to name something that you appreciate. We all have a fear of being fully seen. Let’s help each other feel accepted and received.
- Co-Learning Community. Nobody here (not even the "teacher") knows everything about market research/discovery... it's a rich process that can be customized greatly to each person's way of doing things, so let's create a co-learning environment here. Even I as a "teacher" can and will learn from your shares too!
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Share generously. Be supportive of others here. If you discover something that works, or hear about a great tip that helps with market discovery, please do share it with us. Comment under the appropriate lesson if possible, or if not sure where, just comment below. Sharing will make this course better for all of us!
- Keep all sharings confidential. Let's keep this a safe space for sharing by promising to keep all comments (particularly the personal ones) confidential.
Let me know below if these values are helpful, and if you have any suggestions.
The values we embody here is what makes this course experience amazing for each other 😊
If no comments below and no ability to comment, first log into this course.
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