IG Stories disappear after 24 hours, so why create them at all? + Story Highlights
Why stories?
- Very visible to fans, the more they follow the more they’ll see it
- Can click through to website easily, or do polls etc… stickers.
- Can be used as a Highlight.
- People are used to seeing many stories.
- Because of the ephemeral nature, fans want to see it before disappears.