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Course Content
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Welcome! Take the onboarding steps...
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"I'm not naturally an IG user... can I still build an IG following and help my business?"3:34
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"Is Instagram just for younger people?"4:56
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✍🏽 Start of Course Assessment
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Course Platform Orientation
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Bonus Q&A Webinars -- Live Support Calls
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Instagram ✍🏽 Work Retreats to give you time to learn & implement the course!
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General Questions (if you don't know where else to ask)
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✨ Time-Limited Bonus Content
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Module 1 -- Welcome + Community + Instagram Strategies
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Welcome to our Instagram course + Our community values6:11
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Our Course Helper -- Mara Clear Spring Cook1:18
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Introduce yourself and your ideal audience 🤗1:53
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Mutual Support 🫂2:19
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Should we follow each other?2:18
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🤩 Whose IG presence do you admire... and why?1:13
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📲 Non-intuitive tips for using Instagram (as a consumer of content)
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IG Notifications filter3:33
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🌟 IG Tips of all kinds0:28
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Typical (inauthentic) IG strategies...8:36
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Always nurture, occasionally sell.2:21
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Reframing what "content creation" means to you...6:06
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Overcoming perfectionism in your content...0:22
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Reframe "selling" too...5:53
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George's Strategy: Carousel ➡️ Reels ➡️ Stories5:47
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IG Stories disappear after 24 hours, so why create them at all? + Story Highlights7:51
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IG stories for only time-sensitive stuff?1:19
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💡 IG Content Ideas0:38
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🤲🏽 CTA Ideas -- ways to invite your audience to work with you2:30
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What should your first post(s) be about?4:00
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Should you have a personal vs business IG account?6:32
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You don't need to make talking head videos - make snackable content 🍿7:01
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How often to post on Instagram?5:08
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#IG hashtag strategy6:29
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⭐️ Overview of IG growth strategies7:15
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Do (should) you sync your FB and IG?4:38
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OK to delete some less-engaged posts that you realize isn't a great fit for your grid?2:51
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How much to share other people's content, vs focusing our own?5:06
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Module 1 Check-In / Homework
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Module 2 -- George's technical tips for Instagram
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You can't put clickable links in IG posts, so how do we get people to our website?
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Switch from Personal IG to "Professional" Account (Creator or Business)6:42
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Convert my personal account to business account or start over?3:22
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Tips for writing your IG bio1:57
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Do you need Linktree or Bitly or how about just a page on your website? How to add multiple links to your profile.4:53
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How to watch Stories of people we follow? Notifications?3:35
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How to share someone's IG story (@mention them!) and appreciate someone who shared yours 😊14:11
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Do you need to block weird followers?1:49
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How to spot fake accounts?
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Dealing with IG spam posts that tag you...
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Beware of posting pretty pictures 💃🏽🕺🏻
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IG Captions & line breaks4:16
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How GK creates Carousel Posts
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How GK uploads the Canva slides to IG as Carousel Posts
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Does the 1st page of carousel or story need to be compelling -- to get people to click through?5:33
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How to post a Carousel as a Story?4:58
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Should you turn your Carousel posts into Reels?5:13
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What's a "Story" versus a "Reel"? Is a "reel" simply an IG Video? 🤔
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How to save IG Stories to your camera roll (so you can post it elsewhere)4:26
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How to record 90-second reels on Instagram?
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Why GK makes longer videos (more than 90 seconds) on IG
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How to upload longer videos to IG (even landscape ones) -- and turn captions on
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How to record a longer video on Instagram? IG Live.1:40
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Make sure your IG setting has saving your Live videos to archive4:44
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How to download the IG Live videos, to reupload later (as Reel) or put it elsewhere?4:30
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Instagram videos: how to rewind?
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IG Videos get *fewer* likes than other types of posts -- still worthwhile to make video?3:42
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Ideas for IG Videos
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IG Video -- how to add those big captions?5:26
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Adding colorful subtitles (captions) to a video -- how I use Kapwing
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Module 2 Check-In / Homework
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Module 3 -- How Shaun grew his IG and current workflow
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Story of Shaun's IG growth3:00
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Shaun's past IG workflow9:20
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How to see your Medium.com highlights?2:05
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Shaun's current IG workflow14:42
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"Ask me anything" Q&A story, then to Reel
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If don't see the "activity" after posting a question, wait awhile...2:03
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Examples of different IG styles3:52
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Create "snackable" (shareable) content4:40
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What strategy would Shaun recommend to small creators?6:29
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Instead of quantity, how about focus on QUALITY but less frequent?4:27
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why George does FB live separate from IG live? Long vs short videos...2:04
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How to have fun using IG?1:27
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Content about sex on IG and social media -- gets shadowbanned?1:19
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How not to get sucked into scrolling IG and using it more sustainably?2:43
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Getting comfortable with being visible on social media... and alternatives to showing yourself?1:36
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Module 3 homework + what we'll explore in Module 4...2:14
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Module 4 -- Connecting with your audience & colleagues
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Welcome to Module 41:00
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Introducing yourself to your audience (& if so, how regularly & what do you say?)6:31
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Intro posts - how to make it authentic and not narcissistic?3:00
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Should we reply to DM's and comments?8:32
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What about haters & trolls?1:36
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Should you automate DM's in IG? Shaun doesn't recommend it.5:55
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How to connect with colleagues on IG? Who? and How?4:07
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Who should you follow on IG?3:06
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Should you follow your clients on social media?3:40
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When Shaun reshares other people's posts -- he adds contexts and tags them6:53
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Doing IG Live with others -- and how to ask them?6:47
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Which stickers does Shaun use in Stories and Reels?6:18
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Must you use your phone to use IG as a creator?1:26
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IG Stats -- find your best performing posts and repost them occasionally6:51
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Naming your IG account(s)
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Module 4 Homework1:02
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Module 5 -- How to Sell on Instagram
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Intro to mindset of selling7:57
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Validate your product idea on IG before you make it5:46
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Strategy for selling things on IG / launching things11:19
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Selling via Stories: storytelling/message tips5:05
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Why creating a story vs sharing a post as a story?1:44
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Social capital -- be sure you're spending it wisely2:58
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Is it Ok to say at end of content "If you'd like to learn more, reach out about coaching."1:53
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How did Shaun get so natural on camera?3:36
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How has Shaun learned to be concise?2:03
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Should we DM new followers?2:37
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Do you look at others' IG to get inspiration for what to make?1:19
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How to we make sure our Reels reach many non-followers (vs just our followers)?4:26
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Why Shaun uses IG but *not* TikTok nor LinkedIn...2:55
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Module 5 homework1:36
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Module 6 -- Intro to IG Ads + George's IG Workflow
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The Purpose of IG Ads3:32
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George's IG Workflow5:30
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What's YOUR instagram workflow?0:22
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Does IG algorithm promote content based on how frequent you post?2:29
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Feeling awkward when friends/family follow you on IG...8:33
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What magic techniques on IG have made us the most sales?4:30
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Summary of Shaun's workflow of selling via stories2:08
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ManyChat -- do we recommend using it, for example to sell to our followers?3:59
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Bigger followers are saying IG reach is decreasing -- go to YouTube instead?4:12
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Thanks for taking the IG Course 🫰 Parting words of encouragement...2:09
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Instagram Ads (via FB Ads manager)
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Before boosting posts on IG, how many posts should you have, and how many followers?1:52
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Warning! Your account has been restricted, Click here... (and what's Boost vs Ad?)5:14
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How to choose a post to boost as IG ad...9:31
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The simplest way to run IG Ads + discount for FB Ads course6:27
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IG Ads -- what topics are acceptable?3:20
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Why I prefer running Instagram Ads...3:02
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IG ads will have link rather than needing to say "Link In Bio"...6:29
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iOS app purchases (IG Ads) charges 30% more?! Use Prepaid Funds instead5:03
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How to run IG ads via FB Ads Manager (my preferred method)14:13
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IG Ad - also run FB Ad at the same time?3:30
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What's better -- FB Ads or IG Ads?0:36
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More Q&A about IG Strategy
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Should you create an IG Broadcast "Channel"?3:08
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George's feedback for various IG accounts6:41
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Masha Rosen IG Profile critique -- and how to grow audience?8:33
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Do people really follow IG Lives that are long and unplanned?3:51
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IG Highlights example - define & describe your modality1:44
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For highly sensitive people who get overstimulated on social media -- can we still grow an IG audience?7:44
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"A lot of guys are following me but I'm trying to reach women... what to do?"6:53
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What about stalkers? How to prevent it...12:30
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When sharing someone's IG post, why do people do it to Stories rather than as a separate Post?5:45
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Replace pinned posts when launching one-off thing?1:57
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More IG Technical Tips
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How to change the aspect ratio of video (landscape to portrait mode) -- using Kapwing
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IG Video Thumbnail Templates4:07
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Adding a 2nd IG account to Meta Business Suite...
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In a post can you share a link to another post?2:28
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More course material is on its way...
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Thank you!
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Post-Course Assessment
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Mutual Support 🫂
I want to invite mutual support to happen in this course as early as possible.
I really, one of the special things people always say when they take part in my courses is like, George, you build such an amazing community of people that, you know, friendships last long after the course and mutual support.
So a couple of, requests, for you here.
1 is, or basic one is if you want an accountability buddy to work through this course, maybe even after the live sessions end or whatever.
You know, you can comment below and say, hey, I would love an accountability buddy and here's a little bit about me or maybe this is the kind of accountability buddy I'm looking for.
Maybe I I'd like to meet once a week for half hour or an hour or or twice 2 hours or maybe we could just message each other.
What kind of accountability would be most supportive to you?
You can feel free to comment below.
And the second request is, is there anybody here who is a tech angel?
Meaning, you are happy to support somebody else here in this course who is less tech savvy and might be real bewildered on Instagram and, like, oh my gosh.
I don't know how how anything works on Instagram or or they just need maybe just need a little bit of encouragement and hand holding to to work through some of the Instagram issues.
Not all of us are, you know, whatever, Gen z and millennials here.
Some of us, maybe don't have as much, you know, experience with technology, growing up with it anyway or I maybe I should stop talking because that there's a little bit of ageism here.
But, but anyway, some of us just need more handholding than others, whatever whatever age you are.
So if you are happy to be a Tech Angel, oh my gosh, you would be so welcome to comment below and says, hey.
Willing to willing to support as I can.
Obviously, you can't support the whole class, but maybe you could support 1 or 1 or 2 people and meet with them.
And if you're if you're someone who's getting Tech Angel support, what would you like to, well, you can comment below if you if you need some Tech Angel support.
And what would you like to give back and return to to that person?
Maybe there's some aspect of your service that you're willing to to to exchange or or some some other some other, gift that you wanna give back.
So with that, I look forward to seeing you support one another below.
Thanks.
The comment section below is a space to connect with others for mutual support...
- Are you a tech angel... tech savvy and willing to meet with another member, to handhold them a bit to understand how to do the things we teach in this course?
- Do you need an Instagram tech angel... and how can you support them back in return? 😊
- Would you like to create mutual support for accountability to go through this course?
If any of the above resonates with you, add a comment below and tell us what support you're offering and/or seeking 🙏🏼
If you see no comments below, and no ability to comment, first log into this course.
Last updated 1 Apr 2024.