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Welcome! Take the onboarding steps...
13
Course Platform Orientation
13
Bonus Q&A Webinars -- Live Support Calls
13
General Questions (if you don't know where else to ask)
13
✨ Time-Limited Bonus Content
Module 1 -- Welcome + ELM
46:24
Welcome to Effortless Yes 5:46
Welcome to Effortless Yes! + Our community values (5 - 10)
Good examples for effortless yes? 2:36
😊 Notice what's working...
What's not working for effortless yes? 2:33
😬 What turns you off?
Values of Effortless Yes 7:48
Values of Effortless Yes 🙋
ELM theory 8:08
ELM -- The Elaboration Likelihood Model
Peripheral route survey 2:31
🤩 Peripheral Routes
What's "authentic"? 3:40
What's "authentic"?
Improvisational content -- central or peripheral? 5:15
Improvisational content -- central or peripheral?
Do the homework lightly ✨ 1:13
Do the homework lightly ✨
ELM to Content 4:10
ELM to improve Content
ELM to Offers 1:32
ELM to improve an Offer
Practice noticing.. 1:12
Practice noticing... and share your observations with us.
Module 2 -- Aristotle & Monroe
47:52
Aristotle rhetoric triangle overview 2:08
Intro to Aristotle's Rhetoric Triangle
Ethos (aristotle) 7:41
Ethos
Can't you just communicate your values and the right people will show up? 6:11
Can't you just communicate your values and the right people will show up?
Pathos (aristotle) 3:35
Pathos
Logos (aristotle) 2:18
Logos
Effortless Yes with Ai? 8:33
🤖 (Optional) Use Ai to help improve content or offers
If using Ai for communications, is that in integrity with our energy signature? 3:59
If using Ai for communications, is that in integrity with our energy signature?
Collaborate to work on Effortless Yes 1:20
🤗 Collaborate to work on Effortless Yes!
Aristotle for your content 1:33
Use Ethos/Pathos/Logos to improve your content...
Aristotle for your offers 1:22
...and your offers
Monroe's Motivated Sequence 9:12
Monroe's Motivated Sequence
Module 3 -- Storytelling Formulas
49:05
Why storytelling in business? 5:54
Why storytelling, especially in business?
Basic story arc 3:41
Basic Story Arc
Types of stories for your business 2:51
Types of stories you can create in your business...
Telling our struggles as introverts and sensitives 5:22
Telling our struggles as introverts & sensitives (don't bleed on your audience / teach from your scars not your wounds)
Hero's Journey 10:51
The Hero's Journey -- character transformation stories
Before After Bridge BAB 4:34
BAB (Before-After-Bridge)
client case studies 4:35
using BAB for Client Case Studies
Pixar story formula 4:46
Pixar Story Formula
And But Therefore ABT 4:01
And-But-Therefore (ABT) Narrative Technique
Use any of the storytelling methods in your Content 2:30
Use Storytelling to improve your content...
13
...and your offers
Module 4 -- NLP Tools
30:17
NLP intro 1:59
What is NLP And how does it apply to us?
Deep Listening in NLP 5:23
Deep Listening
Mirroring NLP 5:06
Mirroring
Sensory Language NLP 7:08
Sensory Language
Outcome Orientation 6:47
Outcome Orientation
NLP Presuppositions Pacing Leading 3:54
Presuppositions & Pacing/Leading
Module 5 -- Principles from The Godfathers of Persuasion
51:14
Robert Cialdini intro 4:10
Cialdini -- father of modern persuasion
Similarity persuasion 6:57
Similarity -- The "Just Like Me" Factor
Authority (persuasion) 9:12
Authority -- Leveraging Credibility
Likeability (persuasion) 7:06
Likeability
Unity (persuasion) 7:59
Unity
Scarcity (persuasion) 7:34
Scarcity -- Less, But More Valuable
Fogg tiny habits persuasion 8:16
Fogg's Tiny Habits Method, and how it applies to content & offers...
Module 6 - Review
46:34
Effortless Yes hat manual template 4:40
✍🏽 TEMPLATE to organize your Effortless Yes notes
Effortless Yes Values & Value 7:23
Reminder of the Values (and value!) of Effortless Yes!
Effortless Yes website feedback intro 25:52
Let's look at some websites together...
Ethos again for Effortless Yes 4:47
Back to Ethos and genuine connections...
Effortless Yes - Market Research 3:52
Make it truly effortless for them to say yes: market research
13
Class Photos 🤗
Supplemental Module -- "Ethical" Persuasion? A collaborative discussion...
15:20
Intro to the collaborative discussion about "ethical" persuasion.. 6:33
How do we "consciously" use persuasion techniques / leading their emotions?
Innocent Child vs Manipulative Adult 8:47
Innocent Child vs Manipulative Adult
13
Unethical to use "pain points"? Speak like a caring doctor...
🙋 Effortless Yes: The Art of Honest Persuasion and Influence with Integrity › Supplemental Module -- "Ethical" Persuasion? A collaborative discussion...

Unethical to use "pain points"? Speak like a caring doctor...

Updated Feb 21, 2024

A different perspective about pain points

(The above is a YouTube video you're welcome to share)

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