Transcript

0:01

In your sales page and in your invitation, should you focus more on pain points or the problems that your group program aims to solve the frustrations you aim to overcome. The the negative parts of life that you aim to help transform Or should you focus on the positive potential, the yearnings that they have, the goals that they wanna help them reach, the dream that they have. It's an age old question that was brought up first by Buddha and and and and and Buddha decided to focus on pain points. Right? Buddha said, I'll go for the pain points.

0:44

Life is suffering. And here is the eightfold path that helps you relieve that pain point of life being suffering. I think Buddha was quite wise about that actually. Could could have gone the other way. I mean, what did Jesus do?

0:57

I think Jesus maybe had talked a little bit about that. Hell, the gnashing of teeth. Right? Pain points. But Jesus also focused a lot on heaven.

1:06

Right? It's like, King of God. So I'm gonna say this. Well, here are 22 Simplero sample data points. Buddha and Jesus.

1:17

I'm sure you have more and more data points. The 2 of them both focused on some pain points. Jesus focused on on the kingdom of heaven. I actually Buddha focused on Nirvana as well. Right?

1:26

Okay. So making hopefully, this is helpful. But but what I what I think is that, basically, Solving problems, overcoming negativity tends to sell a lot better. Then focused on yearnings and basically focusing on prevention. Actually, no.

1:47

Let me let me back up. Prevent pain pills sell way more than supplements. Okay? This is very important. Please take that as as as as you would.

2:03

Because if you had the choice of selling pain pills versus, you know, pain pain relief pills versus supplements for preventing cancer 10 years down the road, please sell pain relief pills for the sake of your business because you're gonna do a lot better business that way. Take that analogy for your own business. Yeah. The more bigger the bigger your audience is or the more they trust you and just are eager to spend time with you, the more you can sell supplements. The more you can sell prevention, the more you can sell the yearning, the dream that we're all going towards.

2:42

The less of people could but okay. I'll give you an example. Right now, at the state of my business, I'm grateful to have a large enough audience and a warm enough audience where people are like, oh, I just love to spend time. And GeorgeKao presents is whatever he's selling, I'm in. Like, when you get to that kind of true fan base, then I'm selling the dream.

3:02

I'm selling the yearning because that's just more pleasurable to sell that. It's just more inspirational. It's more aspirational. I don't wanna talk about pain and suffering and negativity. Right?

3:13

But the more beginner you are in the beginning of my business when People didn't really know who I am. They don't know my work. They don't I'm not as credible to them. This is why copywriters focus on pain points. Because they understand that most people coming to them don't have a large, warm audience so that they have to sell on pain points.

3:31

And that's true. The people right now, we're launching the 1st program. If or you if you if you're having maybe you go through the 1st circles on enrollment selling the dream and you still don't have the minimum viable audience or group members, then this next circle enrollment, you focus on pain relief. Not to remember the caring doctor. We're not doing the pain relief to re traumatize them.

3:57

That's something that's real and we need to be aware of that. We're we're addressing the pain relief just like Tylenol says, this is helpful for this and this and this is they're not gonna say, while I hope hopefully the commercials maybe the commercials Midjourney traumatize people too much, but we they're they're just saying this is what it's good for. And if you have these things, then the program is good for you. I hope this is helpful. Thanks.

4:22

And I want to welcome those of you who have some other thoughts about this please comment below because you you will add to this discussion, especially based on your experience and your, you know, your the the niche of your offer it might be different. You know, people might be learning for an experience. Right? That's not a pain point and experiences. You might say there's like 3 things you could sell.

4:43

Pain relief, goal achievement and experience. But still, pain relief sells way better than the other 2. And the warmer your the I I would say I would say, actually, that's an interesting circle because the warmer your audience, the more you can selling experience. Because an experience with you. They wanna spend time with you.

5:04

Some people hire life coaches because they just like that person's energy signature so much. I don't care what you saw. I don't even know what I don't even know what life coaching is. I don't even know what drumming is. I don't know what Shamanic journeying is.

5:15

I don't know what this is, but I like you. And I want to spend time with you. I trust you. And so whatever you're selling, the experience, let's do it. The goal is a little bit easier to sell than than experience because the goal is like, oh, I understand.

5:30

I'm gonna have a great relationship. I'm gonna make make more money. I'm going to heal my healing could be pain relief, but I'm gonna have better health. Now those are goals. Right?

5:39

So it's like the more you go on on the cycle, the more you need to be credible and and energy signature, is what they're resonating with. Right? But, yeah, for some of us, it's true. The energy signature is so resonant with our people. We can sell an experience, hey.

5:53

Don't know what I'm selling, but you get to spend time with me. It's just GeorgeKao Calvary Tree. How many of you are interested in the George Calvary Tree? I have no idea what we're gonna do. Raise your hands, actually.

6:00

Right now, anyone interested in George Calvary Tree? Come meet with me. A few of you, right, and being being very courteous and raising your hand, even though you but but that's true. I mean, I I've had I've had clients asked me for years. GeorgeKao, why don't you do an in person retreat?

6:13

It'd be great to meet you and meet each other. They don't even care what we talk about in retreat. That's called selling an experience, but that's because It's that warm. It's that resonant. Right?

6:23

So it's true for some of you and just have to understand this where along the cycle are you. So hope this helps.