"If we're not selling change/transformation, what exactly do clients pay for?"

Earlier in this course I talked about how it's not a good idea to promise results -- because you cannot do the work for them; you don't live their life. But if that's the case, what are they really paying for?

They pay for:

1. the program structure we've thoughtfully created
   
   
2. our knowledge/experience
   
   
3. our care/energy (the opportunity to receive it in our group that is not available outside of it)
   
   
4. the vetted community we bring together
   
   
5. the community we facilitate (a safe place to seek support and to celebrate progress)

Our sales page does speak of the aspiration toward a vision, but it's not realistic to promise specific results.