Transcript

0:01

Now in this module, we began the very important step of drafting your sales page for your group program. What is the sales page essentially, well, a sales page is the technical marketing term. I don't love it myself. I'm just so used to saying it, but it's basically the web page or the document. That sells people on your program.

0:23

Now, I I think it's better probably described as an invitation a a an in-depth invitation to kindred spirits. Your soul mate potential group members, a heartfelt, clear invitation. That's that's really what it is. And just like you've written invitations to friends to come to gatherings, parties, whatever. It's that kind of feel.

0:53

It's not you're not you're not well, most sales page, copywriting, training, assume that you're writing to someone who's like this. Yeah. I don't believe you. But you gotta prove prove yourself to me. You know, that's the stance of most copywriting training.

1:12

That's all you have to, like, persuade or or say, or someone like this or someone who's like, Wait. What happened on my phone? Oh, so much fun. Oh, it's got, like, someone who's completely distractible. Right?

1:22

Like, is that really true of our soul mate group members? No. No. Of course not. The ones who are meant to join our group who are most well fit to join our group are leaning in and eager and patient.

1:39

They're patient. With how our program is going to be described and the way we're going to be selling it. So it's To me, it's not about persuasion or charm, which is how most copywriting and marketing is taught. I think those things are Fine. If you naturally have them, I always say, it's better to it's better to be like let your charm and persuasion be like the passion and love of a child, not the cunning and the manipulation of an adult.

2:18

Let your response to their response be as an adult If they say no, don't be like a child and go, wow, nobody loves me. Nobody cares about me. I must not be good for anything in this world. That's the response of a child. But when we're responding to what their responses we respond as an adult, but when we're selling into the kingdom of heaven as a child.

2:42

Sorry to bring that bring that in, but that's kinda how I see it. That's really how I see it. So so, yeah, don't try to persuade and manipulate and charm and cajoule and, you know, like, be in fear that they might not sign up if you don't say it a certain way. That's that's how everyone else is gonna teach you marketing. But that's not how I teach it.

3:04

Because you have to come from the confidence to say, I don't care if you sign up. I I mean, I I don't care of you as the random person reading this sign up. I slightly care whether this person's inviting sign up, but I'm gonna respond as an adult if they don't. I'm going to I'm going to care I I care in terms of making sure what I'm saying is understandable and aligned with what they're looking for. Than what I'm looking for too, of course.

3:38

That's the care we bring rather than the fear and the anxiety, the avoidance of doing it, of course, avoidance of writing this because what if they say no, what if they get confused? The confused mind says no. I'm like, that's BS. Confused mind does not say no. If they're your soul made participant, they'll be asking you questions if they're confused.

3:59

The confused mind does not say no depending on whether they're the right fit for you or not, the confused mind asks questions. Okay? So I'm busting some myths right now. Right? So so, essentially, what we're gonna go into right now is a little mini copywriting workshop, authentic copywriting.

4:17

And what I'm going to invite you. And and even though some of you watching this, many of you watching this perhaps are still doing your circles of feedback, you're still getting clarity. About your program topic even, let alone the details of your program. But that's okay. Do the workshop, do what's coming up anyway, to get ready to kind of think in the way of clarity and what you need to describe.

4:44

So that your potential program members is, oh, I get it. I get what you're trying to what you're what you're doing here and I'm, you know, either really great fit. I'm excited or oh, okay. I have a question here or a question there or oh, I realize this is not really the great great fit for me. Wonderful one.

4:59

Let me allow the spot to be open to somebody else. So So with that framing, let's move on and let's just lightly work on these pieces of your program sales page.