Sales Page Principles / How to think about writing it

Updated Oct 31, 2023

Imagine you're writing an invitation to play/work with you, directed to your kindred spirits, your "soul mate" group members...

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🌠 Launch Your Group Program

Welcome! Take the onboarding steps...

✍🏽 Start of Course Assessment

When is someone ready to launch a group program?

Bonus Q&A Webinars -- Live Support Calls

🎁 2 Months Access to Work Retreats

Module 1

🤗 Warm welcome to this course!

Let's begin imagining your 20...

You attract the energy of people you visualize

Soulful game of hide & seek 👼🏼✨🌎

What skill or service would you love to provide to them? 💛

Lessons from Group Programs...

What's a "Group Program" vs. an "Online Course"?

How would you provide the skills/experiences? Gently stepping into program design...

About catering / over-catering to people’s specific needs...

What will be the length of your group program?

Invite your few favorites to 1-1 calls to give you feedback on program design...

Module 2

The dilemma of "sell what you want vs. what *they* want?"

Focus on pain points or yearnings?

How specific does your program topic need to be?

Market research (feedback) convos -- key questions

The art of pivoting -- what if your market research says they don't spend money on it?

Circles of Feedback

Write your list of favorite people 🥰

Your ideal client avatar

"Speak" with this avatar to refine your topics & program design...

Reach out and get feedback :)

What if desired outcome from client is different from what *you* feel they should desire?

At end of market research convos, ask if anyone else comes to mind...

What's the timeline for circles of feedback?

Module 3

Want to invite but still unclear what you're offering?

What if you have members at different levels of development?

20 people feels too large of a group?

Group Meeting Format

Pricing thoughts... and a qualifying question in your application.

TEMPLATE for Pricing Group Programs

"Info Sessions" to market your group (optional)

What if you really want to work with someone who can't afford it?

Module 4

Status check -- how's it going thus far?

Will group programs take more or less energy from you? (compared to 1-1?)

Too many program ideas, not sure which to launch?

What's the best time of year to launch your program?

Do you need to offer pre-recorded content?

Knowledge is holographic / always assume some background knowledge

Managing over-expectations in a group program

Include 1-1 as part of your group program?

One Pay + Payment Plan

Custom prices & flexible payment plans?

No commited length = no sustainability...

Run a Beta Group first?

Software for group programs

Record your group sessions?

Finding more people for your program...

Module 5

Sales Page Principles / How to think about writing it

When addressing pain points, be as a caring doctor

Sales Page: Who They Are

Sales Page: Vision of the Work

Example of writing Vision using Ai chatbot

How to prevent overpromising results?

Sales Page: Problems they face

Sales Page: Diagnosis (Optional)

Sales Page: The Process / Pathway

What if each part of your Process/Pathway could be its own group or course?

Sales Page: Your Passion

Sales Page: Your Credibility

Sales Page: Logistics & Price

Price juxtaposition and education

Should you publish your price, or only reveal it in a discovery call?

Sales Page: FAQ Section

Should you put language about cancellations & refunds on your sales page?

Sales Page: Next Step?

How long should your sales page be?

Coming up with your Program Name...

Circles of Feedback (Take 2!) for the Sales Page

Should you offer some benefit or gift in exchange for their feedback?

The dilemma of "sell what you want vs. what they want?"

What if desired outcome from client is different from what you feel they should desire?

The reality: they will miss a key opportunity if they don't respond...