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Welcome! Take the onboarding steps...
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โ๐ฝ Start of Course Assessment
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When is someone ready to launch a group program?2:25
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Bonus Q&A Webinars -- Live Support Calls
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Group Launch โ๐ฝ Work Retreats to give you time to learn & implement the course!
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Module 1
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๐ค Warm welcome to this course!3:52
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Let's begin imagining your 20...3:40
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You attract the energy of people you visualize1:21
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Soulful game of hide & seek ๐ผ๐ผโจ๐5:35
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What skill or service would you love to provide to them? ๐4:54
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Lessons from Group Programs...3:41
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What's a "Group Program" vs. an "Online Course"?2:17
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How would you provide the skills/experiences? Gently stepping into program design...2:56
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About catering / over-catering to peopleโs specific needs...4:26
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What will be the length of your group program?7:41
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Invite your few favorites to 1-1 calls to give you feedback on program design...4:42
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Module 2
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The dilemma of "sell what you want vs. what *they* want?"6:32
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Focus on pain points or yearnings?6:29
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How specific does your program topic need to be?3:07
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Market research (feedback) convos -- key questions6:59
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The art of pivoting -- what if your market research says they don't spend money on it?4:17
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Circles of Feedback5:12
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Write your list of favorite people ๐ฅฐ3:20
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Your ideal client avatar4:39
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"Speak" with this avatar to refine your topics & program design...2:38
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Reach out and get feedback :)3:03
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What if desired outcome from client is different from what *you* feel they should desire?5:23
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At end of market research convos, ask if anyone else comes to mind...1:45
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What's the timeline for circles of feedback?2:33
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Module 3
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Want to invite but still unclear what you're offering?1:50
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What if you have members at different levels of development?5:30
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20 people feels too large of a group?8:30
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Group Meeting Format6:34
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Pricing thoughts... and a qualifying question in your application.10:14
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TEMPLATE for Pricing Group Programs6:34
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"Info Sessions" to market your group (optional)4:36
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What if you really want to work with someone who can't afford it?2:19
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Module 4
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Status check -- how's it going thus far?1:36
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Will group programs take more or less energy from you? (compared to 1-1?)3:33
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Too many program ideas, not sure which to launch?3:09
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What's the best time of year to launch your program?4:12
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Do you need to offer pre-recorded content?3:14
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Knowledge is holographic / always assume some background knowledge4:41
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Managing over-expectations in a group program4:25
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Include 1-1 as part of your group program?1:38
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One Pay + Payment Plan11:23
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Custom prices & flexible payment plans?2:20
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No commited length = no sustainability...3:39
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Run a Beta Group first?3:50
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Software for group programs3:25
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Record your group sessions?4:45
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Finding more people for your program...9:56
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Module 5
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Sales Page Principles / How to think about writing it5:11
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When addressing pain points, be as a caring doctor1:59
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Sales Page: Who They Are5:53
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Sales Page: Vision of the Work1:51
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Example of writing Vision using Ai chatbot4:18
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How to prevent overpromising results?1:36
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Sales Page: Problems they face2:45
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Sales Page: Diagnosis (Optional)4:19
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Sales Page: The Process / Pathway2:14
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What if each part of your Process/Pathway could be its own group or course?2:51
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Sales Page: Your Passion1:40
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Sales Page: Your Credibility3:21
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Sales Page: Logistics & Price4:10
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Price juxtaposition and education3:47
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Should you publish your price, or only reveal it in a discovery call?5:05
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Sales Page: FAQ Section3:26
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Should you put language about cancellations & refunds on your sales page?3:12
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Sales Page: Next Step?1:15
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How long should your sales page be?1:08
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Coming up with your Program Name...2:18
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Circles of Feedback (Take 2!) for the Sales Page2:12
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Should you offer some benefit or gift in exchange for their feedback?1:57
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Module 6
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You are the Admissions Director for your Group Program5:22
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Circles of Enrollment ๐2:41
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Your Inner Circle ๐ค5:01
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Beware the stance of "I know you're really busy... and it's probably too expensive anyway... but here's the invite"3:17
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The reality: they *will* miss a key opportunity if they don't respond...2:01
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Your invitation message: should it include the link to the sales page?1:38
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Your Middle Circle ๐๐พ1:47
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Your Outer Circle ๐4:23
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Application for the Outer circle... what about the other circles?3:08
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Is it weird that Inner Circle sees public invitation to the group program?6:29
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How to tell someone program isn't the right fit for them? (Writing your decline or "rejection" letter...)2:28
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๐๏ธ Timeline for the Circles of Enrollment5:05
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Instead of a firm start date, what if you just wait until you have enough people?2:42
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๐ Reminders for a successful launch4:30
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The undecideds - give them samples if you can ๐๐ฝ1:27
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If some great candidates prefer it, consider 1-1 instead ๐ (tailoring custom 1-1 program)3:30
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Pricing of 1-1 tailored program vs group program?1:34
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Dealing with the (rare) cancellation / refund7:04
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"If we're not selling change/transformation, what exactly do clients pay for?"3:14
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Feedback is tricky -- behavior is the best feedback4:48
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How many feedback calls must you have, before moving forward?
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Keep your center as you get different opinions from feedback?2:52
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What if potential members feel the group wouldn't be private enough, compared to 1-1 work with you?2:45
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Is it a good idea to allow members to start later... after the official start date?1:45
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Thank You!
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You did it! Congrats on finishing the course :)1:14
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Post-Course Assessment โ๐ฝ
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Older Q&A videos that might be of interest
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First steps to creating a group program?9:07
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Group of interested clients - work with them to design an offer...4:19
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Small group program - must members all agree to meeting times?2:47
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Launching group program -- preselling with circles of enrollment21:06
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Pricing your Membership program -- Resist the temptation to do low prices...18:55
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Basic strategies for filling a group program6:30
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Gentle launch for a small group program7:10
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Brainstorming marketing ideas for group program enrollment7:51
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Group program not enough people... cancel or delay it?3:24
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Trying to streamline curriculum for a group program11:13
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Zoom meeting facilitators -- how to get feeling of connection / create energy in the group?8:44
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Group teaching equanimity when things aren't flowing like you planned...9:06
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When are you ready to create group program or course? How long to create content first?3:38
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What if your in-person program is difficult to sell as an online program?3:59
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Additional older videos re: Creating / Launching a Group Program
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Group Program vs Online Course3:58
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Small group program - think about whom you want to invite...3:26
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Small group, what if few people show up live?1:59
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Decide on logistics first?2:47
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Pricing your group program6:10
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Group program - should you create a beta program first?3:14
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If launching a membership how soon to start social media posting?6:24
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A bit about my group mentoring program3:43
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When is someone ready to launch a group program?
Last updated 25 Oct 2023.