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"What do you do?"
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Authentic Speaking
Authentic Market Discovery
Create Aligned Offers
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Authentic Content Flow
✨ Authentic Outreach (AO)
🌱 Joyful Pro
AI Tools for Solopreneurs
Authentic SEO
Blog-to-Book
Conscious Money Flow
Create Your Framework
🙋 Effortless Yes
🌈 Energy Signature
Facebook Ads & Marketing
FAR
Instagram 2024
️ Interview Mastery
Launch Your Group Program
LinkedIn
Netcaring
🪙 Simple Authentic Moneymaking
Simple Podcast Creation
Simple Course Creation & Launch
"What do you do?"
🎬 YouTube Mastery
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✍🏽 Authentic Content Flow
Welcome!
Bonus Q&A Webinars -- Live Support Calls
🎁 2 Months Access to Work Retreats
General Questions (if you don't know where else to ask)
✨ Valuable Bonus Content
Authentic Content Challenge (Monthly Theme)
13:10
1. Clarify your own reasons for creating -- and share that with your audience
13:24
2. Stages of Content + Lightly Creating + Creative Discomfort
4:20
3. Best Content Prompts, Part 1
4:57
4. Best Content Prompts, Part 2
4:38
5. Optimize Your Process for Creating Content
3:34
6. Posting/Distributing Your Content More Effectively
4:23
7. Tracking Your Content (so you know what to take to Stage 2)
2:51
8. Stage 2 Content – Lightly Repurposing & Further Distributing
Bust your myths about Content Creation...
1:08
Why is it so rare for creators to be consistent?
5:49
Do you have a clear consistent method for creating? Here's mine...
4:43
Need clarity? Create to find it.
At the beginning, it feels like you're "playing ball by yourself"...
8:42
Authentic Content isn't primarily about getting clients...
8:50
"I need an overall content plan before I can really create content..."
1:41
Whenever you've been away from content creation... how to get back on track?
13:19
Aim for clarity of framework or niche early in your business? Example of my history with 3 topics...
Overview of Content Strategy
7:03
Content Creation vs Tracking vs Repurposing vs Distribution
1:50
When to start repurposing content? How much do you need to have created?
5:15
An easy way into Tracking and Repurposing content...
10:20
Free vs Paid content -- are you clear on the differences for you?
Preview Segments
4:50
Stage 1 to Stage 2 content - examples
Get clear on why you're creating...
8:08
Why create? Because it brings clarity - or the goo-goo-gah-gah method 🍼👶🏽
7:29
Find your authentic voice and confidence via consistent creation
4:47
Don't worry about order or sequence of your content for now -- create then organize later...
3:32
Your content will serve many who might never buy from you...
7:53
Create consistently because it grows you a true audience 🤗
3:03
Your content makes a difference -- even if you're not getting reactions or engagement
9:10
What creating consistently has done for me ✨
5:03
Inspiration from the #1 Youtuber of all time...
4:59
My holy fear of NOT making content...
2:12
Content *is* energy work
The Importance ;-) of Creating Lightly ✨
🫣 Embarrassment after posting content? Especially videos... visibility hangover
9:47
If life is unpredictable how to create consistently?
9:56
How I got over my doubts and stuckness to creating consistently...
3:21
The embarrassment and vulnerability you feel when creating or posting...
10:27
You're taking too long creating + building a thicker skin
4:42
How much research to do when creating a piece of content? (the Magnum Opus Trap)
The 3 Stages of Content Creation
8:27
Overview of the 3 Stages of Content Creation
4:03
Stage 1 content should be *light* to distribute
5:03
Should you only create the same format all the time? Or is it ok to do various formats?
7:45
Stage 2 content should feel easy to create...
0:51
Is guest podcasting Stage 1 or Stage 2 content?
5:53
Stage 3 Content - Integrate & Productize
Stage 1 Content
8:51
Stage 1 Content - Why and How?
8:14
What's your rhythm of Stage 1 content?
7:52
What's your "3-Minute Makeup" routine (even if you don't wear makeup)?
5:09
How long should Stage 1 content be? (writing or videos)
5:05
Remove all your limits for Stage 1 Content
2:09
"I keep thinking there's a RIGHT way to create content"
8:52
Stage 1 Content Frequency
3:46
Disorganized content ideas? Simple system for putting them into Stage 1 content...
2:13
Stage 1 Content - can you create pre-considered content?
5:48
What will be your own Stage 1 creation process?
1:52
Making videos in Stage 1? Make them as uniform as possible...
5:56
Reminder: Stage 1 content can be in any format...
3:06
Sharing other people's content - is that Stage 1 content?
2:54
Reminder: make your Stage 1 content as light as possible ✨
Clarify your own process for creating...
6:35
The 1 technique that unlocks my creativity -- temporary constraints
10:37
Batching vs Frequenting
6:19
Simple understanding of what grows an audience of true fans 🙌🏾
5:24
"CCC" for content creation
5:20
Clarify the When & Where of your creation
5:11
Create your "Hat Manual" for creating...
George Kao's process for writing -- Part 1: gather ideas + create a draft
3:34
How I gather my ideas into one place
8:17
Why do I post my Stage 1 content onto Twitter?
12:03
Drafting a piece of writing (before editing)
George Kao's process for writing -- Part 2: expand, edit, and publish
11:25
George's writing process part 2
Posting Your Content (Checklist / Hat Manual)
2:30
Formatting: make it look better with subheadings, bold, italics if needed
7:10
Cover Image for Blog Posts & Videos
14:27
Content Posting Hat Manual
4:35
Your creation process is a curriculum of practice...
Creative Discomfort
12:41
Introduction to Creative Discomfort
11:49
Difference between creative discomfort and overstretching... and the solution of balance
Working with Prompts: begin with your own ideas!
5:49
You are the most authentic prompt creator for your content
6:30
First let’s practice generating prompts...
5:32
Doesn’t matter if it’s been said, if You haven’t said it.
Prompts 1
6:15
The basics of your field -- from your perspective
7:32
Passionate critique of your field
Prompts 2
5:30
Pause after each client session and answer these questions...
13:32
Client Case Studies -- educate & inspire
Prompts 3
6:45
Popular idea and your take on it...
7:18
Well-known book in your field, and your unique take on it...
Prompts 4
21:51
The Comments-to-Content Method of Creation
Stage 2 Content
8:06
Why Stage 2? Understanding the strategy as a whole.
3:01
Stay amateur or go pro? The analogy of the traveling musician...
10:52
The Basic Steps of Stage 2 Content
3:10
Stage 2 requires that you select the best of Stage 1
4:59
Choosing best of Stage 1 - based on Reach... or Like %?
2:33
Replaying your best old content - what if you've gotten clearer or more advanced since then?...
4:03
Stage 2 Content Frequency
3:57
How do you "stage 2" a video?
0:57
How to "stage 2" a short video? Try lengthening it...
7:00
Expanding or contracting Stage 1 and 2 Content for repurposing?
4:41
Seeking message / framework clarity?
Refining Your Content
4:41
Refine how you start your content
4:22
Refine the ending of your content
10:39
Using Ai to help refine the start & end of an article...
Creating Better Titles 😅
7:53
Learn to create better Titles for your content -- "Title Tips"
4:14
SEO Titles -- easy, quick, basic -- Ai chat
6:33
Step by step process for creating better Titles
Tracking Your Content (so you know what's really working!)
3:59
Intro to Content Tracking
8:13
What content to track + the basics of tracking
9:21
Simple Content Tracking -- Google Doc Template
3:02
Tracking a good title vs good content?
23:52
Spreadsheet for Content Tracking
1:48
How much back-tracking to do? Plus other tips
11:44
Spreadsheet part 2 - my own content tracking example
8:09
Spreadsheet part 3 - how to port over old metrics to new template
3:46
Spreadsheet Q&A -- how come the Stage 1 & 2 averages aren't showing up?
3:50
Keep original files of our content?
Content Distribution: Why Social Media is a Must...
8:23
Can you grow your audience without using social media? 🤔
9:28
...but it's demotivating to post without engagement...
2:24
You surveyed your clients, and they don't use social media?
3:48
"But I heard that we own our email list, yet we 'rent' our social media presence?"
1:56
"I don't know who I'm talking to on social media..."
1:51
Shy about family / friends looking at our social media?
2:35
What if your message is about getting people off of social media?
Content Distribution: Choosing your social media platforms
4:14
How many platforms do you need to distribute your content to?
14:26
How to choose among the many social media channels?
5:09
Word of mouth distribution -- how to increase it?
Ensure that you now have a clear plan for content...
6:09
Long-term vision for content creation -- your best 100
5:11
Recur your best 100 regularly
7:02
Do you choose the "best" only based on metrics?
4:22
Your best-of-the-best 10
2:35
Clarifying your content plan
4:15
Simple checklist for posting
5:55
A simple Annual content plan that I follow...
2:49
Consistency of creating -- it's a personal practice (and puzzle!)
Misc. Q&A about Content
4:08
Dragging yourself to create content consistently? Flow is at the end not the beginning...
6:02
Youtube - sensing your audience's wants, based on your video views and likes
3:09
What if a specific topic of yours gets popular - do you change your niche?
3:23
Creating larger content projects... but still showing up consistently?
4:22
After a long break how to get back into creating consistently?
4:56
When you post vulnerably on social media (even if sharing a win) and people send pitying replies...
9:34
How much is oversharing, or being too personally vulnerable in our content?
2:53
Energized for a few days, then crashing - how to maintain momentum?
7:24
Content pillars important to clarify at the beginning?
8:40
IG Reels, Stories, Video Posts?
15:17
What are you *already* consistent with? Borrow from that to create your system of consistent creating...
Questions about Making Authentic Videos
4:59
If you don't like watching videos, therefore feel less motivated to make them? 3 reasons why I recommend making them...
3:22
How do I make my videos? The basic method...
1:40
Zoom to FB Live - I also record a local copy for Youtube...
3:08
Do I store my videos somewhere? (only on Youtube)
6:38
Is it ok just to do video and not writings when trying to grow an audience?
5:35
Video size and storage?
More questions about videos?
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Stage 1 to Stage 2 content - examples
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✍🏽 Authentic Content Flow
›
Overview of Content Strategy
Free vs Paid content -- are you clear on the differences for you?
Updated Nov 8, 2023
Free…
“White-belt” content / easy to consume / foundational for advanced too
The “why” and the “what”... versus the “how” is paid content.
Learn more about this:
Free vs Premium Content
Where to post free content? Everywhere. Follow content distribution module (later in this course).
Paid…
Complex, comprehensive, detailed, step-by-step how-to.
Books: start self-publishing, can be sold to a publisher later.
Courses: usually include video and/or audio.
Other thoughts about free vs. paid content? Highlight this and add a comment.
Resources
ACF z3 White belt vs black belt.mp4
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