Transcript

0:00

Great question here. This person has noticed that recently Facebook Feed seems to have changed where they're scrolling in Facebook Feed and they see ads, may maybe they see page business page posts. They see some group posts, some random other suggestions for them, but they don't see as much of their posts from their friends. They're wondering, well, maybe my friends aren't seeing my post either. Okay?

0:22

Facebook does these do these they do these kinds of tests every now and then, and they do change their their feed algorithm, for sure. My answer to that is, well, the most sustainable solution for the long term is Facebook ads. I run Facebook ads regularly. You don't have to spend much $30 a month if you're willing. 30.

0:42

3 0 US dollars a month can reach 3000 people. Probably worth it for you. Okay? That's what I I spend hundreds. Per month, sometimes upwards of 1000.

0:53

But I'd tell my clients, my student date, start with $30 a month. It's enough, you know, to to start with. And then you you see that you're getting some results. You can spend more. I have a whole Facebook ads course.

1:04

You can only learn how to do it. Go go deep. But Okay. Let's say you're not ready for ads for whatever reason you wanna run ads or in addition to ads or what should I do for free, you have to therefore get clever with your posts. Okay.

1:19

Meaning, it's not that your friends aren't seeing your your your post. They are. Some of them are. I promise you. I promise you.

1:25

Some of them are. But George, I don't get any likes. Well, it's because your posts aren't interesting enough for them. No. My posts aren't really interesting.

1:31

Well, if that's what you think. Sorry. But what the way social media works. Okay? The algorithm works.

1:37

Even though you don't think your friends, yes, they're seeing it, I promise you that. I can bet you. Some of them are seeing it. And here's what happens. The first several people who see your post, okay, your friends.

1:48

If they're not gonna interact with it, Facebook buries it. They don't show anybody. They don't show it to anybody else. Why? Because they want people coming back.

1:56

If the first several people aren't gonna click like or or comment on it, say, well, what's the point? We don't wanna bore other people. I'm not saying your stuff is boring. I'm just boring doesn't set that aside. Your stuff is not being engaged with by the first few people, so they're not gonna show to other people.

2:14

That's how every social media algorithm works. By the way, it's not just Facebook. True on YouTube, LinkedIn, every everywhere. K? They always test it with the first wave of people first.

2:23

They have no engagement or very few engagement compared to other things they could see. They're gonna prioritize other things that got more engagement because they want to peep people coming back as it's engaging. Right? So what do we do? What we don't do is get desperate.

2:37

And every post. Please. If you see this, please like the post. You can do that, but the algorithm knows what you're doing. The algorithm knows you're you're gaining the system.

2:46

The more AI, especially that they build into the algorithm. Behind the scenes, we don't know that they're doing it, but they are that smarter AI is artificial intelligence is a guy at this person's game in the system. There's They're being desperate. They're being needy. They're saying, please like my post or whatever.

3:01

Maybe at first it works, but then they'll be like bearing it, bearing your other stuff too. So don't do that. Plus, it doesn't look. It's not a good look. You know, just people lose trust in you.

3:11

Okay? If you're if you're gonna need I'm not saying the person asking is, but I've seen too many people do this. That's why I'm saying it. Okay? And I have sometimes the, you know, you know, everyone but we are all tempted to do that kind of thing.

3:23

So what do we what can we do? Essentially, we need people to come to our profile and engage with our posts. You could literally form of kind of a friend support group, friend Facebook feed support group and say, hey. Given how the algorithm is, can we just agree and commit to for the next 3 weeks, we'd visit each other's profiles. We engage with some of the post.

3:48

By doing that with your supporters, at least they will start to see your post in the feed and then the algorithm will be tuned where they will be the first people to see your post. And if they are supporting it just naturally in the feed, guess what? The second wave, third wave, I'm more likely to see it. So I hope this is helpful. Thank you for asking.