Current Lesson
Course Content
Course Content
-
0 / 6
Welcome!
-
Course Platform Orientation
-
☎️ Sign up for the next live Q&A session
-
This "course" will keep getting new material ✨
-
Content here is temporary -- watch while available 😊
-
Track completions of courses3:35
-
✍🏽 Work Retreats to give you time to learn & implement my courses
-
-
0 / 2
May 2024
-
FTA webinar email invite -- what to include?6:20
-
If one of your blog posts is going viral -- how to utilize that opportunity?17:40
-
-
0 / 24
April 2024
-
Which course of mine should you take first / now?14:14
-
What ideas/topics should your "Work With Me" page have? And show the price?8:40
-
Example of outreach email -- seeking referrals by gifting coaching sessions11:02
-
FTA Webinars - how often to do them? How to stay visibility continuously?7:23
-
Your concern about misinforming (and causing harm) when you create content...5:20
-
If your content goes viral but it's not your topic, what should you do?3:46
-
If you've recorded long presentations, put it on YouTube as unlisted? Or create a short snippet?4:46
-
Process Goals (aka "hat manuals")... with example of filling a group program or course9:15
-
Is shorter content better than longer content? Videos and Blog posts...9:57
-
You're working hard on your business but still making little money? 2-part prescription for you...5:09
-
If we don't promise results, how do we sell effectively?5:24
-
Address 2 audiences on the same channel? Asmaa's example9:49
-
WIll sharing controversial opinions jeopardize your professional credibility?9:19
-
If your email newsletter gets high open rate but low click rate, what to do?7:19
-
You're getting great reach on your content... so when to create paid offers?8:12
-
How often to host interviews vs being a guest?5:11
-
Do I organize my Google Drive as much as my computer?5:44
-
Once you've created a lot of content... now what?5:34
-
If your knowledge is mostly from mentor(s), can you have a profitable business?4:44
-
You've taken monk-like time offline... how to show back online when it dysregulates the nervous system?4:04
-
Market research conversations... example of an industry: admissions consulting10:09
-
As business success starts stabilizing, it can get dull and empty -- how to reinfuse meaning and values?18:51
-
If you have 2 core analogies, put both into your Framework?9:47
-
Newsletter example/critique -- Joanna K4:34
-
-
0 / 33
March 2024
-
"George I love your courses -- how to do it sustainably?"4:31
-
Overview of methods to grow your audience / expand your reach6:37
-
Introverted coaches - how do you manage your energy? Being a joypro athlete...17:41
-
LinkedIn strategy -- personal vs company pages6:57
-
HSP overwhelm with solopreneur activities? Simple solution ✨10:06
-
How to convey your credibility if you don't have fancy degrees...3:39
-
"Why didn't you buy?" survey / market research...6:17
-
Feedback for Kayli re: her offer15:19
-
Questions about Google Local business pages...15:23
-
You've got more education & experience than most peers -- can you communicate that yet still seem approachable?3:59
-
Possible to offer spiritual coaching in a group format?5:11
-
Should you diversify your social media presence in case a platform gets shut down?5:47
-
Concerned about deepfakes impersonating you and ruining your brand?6:36
-
Creating a forwarding email address/alias - web hosting company or domain registrar?1:47
-
Getting free images for your website or social media3:41
-
Distribute your content to multiple social platforms at once?7:16
-
Selling low-cost course, and it's still not selling?6:04
-
"Empath Moms" -- feedback for Bingz Huang6:45
-
If you serve both individuals and service-providers or organizations...7:24
-
Got multiple offers, yet no audience, how to test it?6:07
-
Different offers - put it into one website or separate? (Same re: social media pages)6:53
-
Is Ai going to kill our websites? (Will it devastate SEO?)9:16
-
Feedback for Tommy Zee re: his audience journey10:43
-
Example of referral outreach email -- Claude Whitmyer7:01
-
What if your offer isn't understood by most people?13:13
-
Feedback for Dipanshu Rawal "about" page8:36
-
Market research survey example via Google Forms6:12
-
Analyzing market research results via Google Sheets / Forms14:10
-
Should you turn OFF comments on your videos (or other content)? Effect on algorithm?4:56
-
"I'm not clear on my offers right now... should I make content?"5:33
-
How to stay consistent, if your calendar is so irregular? The fitness analogy...11:30
-
InsightTimer -- example of a successful course -- Dylan Perese4:02
-
Your personal outreach -- if you don't hear back from many and feel discouraged about it...11:09
-
-
0 / 27
February 2024
-
"It feels like my offer is a commodity... not special"4:56
-
What is your easily referrable issue (ERI)? Examples...5:42
-
🤔 Several launches but no sales? let's workshop your offer...4:21
-
Organizing receipts e.g. for taxes -- physical and digital4:58
-
FB feed - doubting whether your friends seeing your posts?4:08
-
How to prioritize your many business ideas?8:33
-
How did I build an audience / global community?13:11
-
The baby analogy 👼🏼 for market research for course sales...5:12
-
After some market research, what's the next step?7:49
-
You already have a marketing team (your network) - help them to help you...5:55
-
🌳 How to get clients soon -- yet without an audience? The fruit tree analogy...6:18
-
Masterminds - what are they, or what are your experiences with them?19:06
-
Group programs -- why I recommend starting with 20 members3:09
-
If potential clients are finding FREE help... instead of using your services 😢8:47
-
How to know if someone is right for your group program?3:13
-
Being a good netcaring peer on social media without spending too much time3:03
-
FTA webinars using Simplero?5:17
-
When are you ready to launch a group program?18:29
-
Heather Tobin - raise price on her low-cost membership program?9:48
-
You're probably preparing too long for your courses...4:15
-
Feedback for Francesca6:30
-
Launching a new thing - has some good feedback - how to get more traction?5:24
-
Client is using you as a therapist even though you want to work with them on other things...2:11
-
The essence of market research for us is to discover the titles & topics of what they're buying6:06
-
"How to put it all together?" Organize yourself for your next offer...9:08
-
Put several offers out there and see what the market resonates with?5:02
-
Collabs are important - don't let time go by without doing them...11:19
-
-
0 / 35
January 2024
-
Newsletter email address - use different one from your personal one!3:50
-
Posting on social media -- max frequency? How often is too often?
-
🍀 Luck... how much does it matter in business?11:11
-
Get curious about opinions that offend you - create content about it :)1:23
-
Which social media platform should you choose to use, with limited time and energy?3:57
-
Send newsletters with fresh content, or summary of your other (social media) content?10:42
-
How to analyze Stage 1 content to know what to take into Stage 2? Simple way using FB Posts as an example...5:46
-
Joanna Kaniewska sales page feedback7:53
-
Automating system emails5:26
-
Pricing your group program5:47
-
High ticket pricing for group programs?5:17
-
Group program pricing education - Yvette's example2:58
-
Newsletter segmentation / multiple newsletters - good idea?2:45
-
Give a free gift after a new subscriber joins newsletter?4:12
-
FB Profile vs Page... which one should you use to market your business?6:25
-
Starting a business without an audience - start offering sessions right away?5:33
-
If you've already created lots of content... how to follow the 3 Stages of Creation plan?9:06
-
Starting your creator journey... and you fear crickets (no response to your content)?12:55
-
Your professional title -- use a term that's popular or one that you most resonate with?5:42
-
Prevent your email newsletter from going into people's spam or junk box...6:38
-
YouTube Video Titles? Drive curiosity...3:40
-
FB Groups - worth starting one?2:53
-
Are free webinars a good way to promote courses?6:50
-
How much content planning is wise for the long-term, e.g. work towards a larger "whole" asset once a quarter?11:10
-
After a long break from social media, how to get back to being visible there?5:22
-
🎤 How to get paid speaking gigs?7:37
-
If you use Ai to help your writing, do you need to mention that?10:02
-
Free webinar attendees - can you add them to your email list?8:54
-
Why did this post do well?2:23
-
If a post does well, how to replicate it?3:36
-
Do you need an active FB page in order to to run FB ads?4:13
-
Keep your launches short -- and track the numbers...5:59
-
What social media platform to use, for deeper resonance?4:31
-
If you're still clarifying your offerings, should you run social media ads?4:54
-
Repurposing your older blog posts - change title and URL?3:41
-
-
0 / 27
December 2023
-
Should you do monthly Q&A calls like I do?7:04
-
If you like someone else's copy or bio, is it ok to copy them?7:27
-
Newsletter strategy -- Why would people sign up if it doesn't have exclusive content?5:54
-
Which of my courses should you focus on?3:11
-
The stupid secret to my success -- more focused hours and way more breaks than most people take...13:09
-
Is is OK to put your website link at end of your posts? (why I don't do it)6:03
-
🔘 If you use a ring light you might look like eye of sauron... here are other lighting solutions.7:34
-
Is it unethical to copy or emulate someone else's format for creating content?5:13
-
Good or bad idea to market our stuff between Christmas and New Years?4:29
-
Do I do end-of-year reflections of my business metrics?7:53
-
How to get more followers on your social media page? A quick overview.2:26
-
To succeed on social media, must you niche to ONE specific problem or topic?6:46
-
Creating your framework - how to get started3:56
-
Separate content from selling... but what about a free CTA?5:33
-
Jessica Jennings sales page feedback14:21
-
How much time I spend marketing my courses vs preparing and delivering them?5:18
-
Is your course more (or less) valuable, if you spend time facilitating exercises and reviews?2:48
-
The importance of TITLES for courses and programs, aka "the title is the product"4:51
-
Onboarding group members -- how to discover what works4:11
-
Delivering group coaching programs - a few key tips3:53
-
Different formats (1-1, group, course) for delivering your skills -- how to choose?6:22
-
Major medical issues - share with audience? How to keep building business?10:44
-
Unexpected caretaking takes you off balance in your business rhythm?4:40
-
Should you try selling lower price programs? Only if you do it very lightly... gentle launches.5:06
-
Group program too few signups scrap it or do something else?1:50
-
OK to treat your substack simply as a newsletter sending tool?7:52
-
Mike Wang Sales Page Feedback15:41
-
-
0 / 20
November 2023
-
How many social media followers should you have before launching your first course?4:06
-
How often to post offers on social media vs pure content?4:37
-
FB biz page vs personal profile - how to understand the difference in usage - where to post what?3:41
-
I don't like to seed my launches with content...5:30
-
😅 Rant: If not getting enough engagement with your content... should you build your biz without social media instead? 🙅🏻♂️15:41
-
When stuck with an idea or wanting more ideas, what to do?4:22
-
How much credit to give to others whose content has heavily influenced yours?8:22
-
How many posts must your page have, before you're ready to run ads?2:50
-
Market research if you have no audience?6:56
-
Market research: what if you already asked all your friends?5:55
-
Group facilitators - how to stop a sharing going too long?9:44
-
If you have multiple audiences - do you need multiple social media accounts?6:05
-
ADHD expert launching group program - how to get more signups?6:23
-
Energy healer / mindset coach wants to do free webinar to enroll people into program - good idea?6:03
-
Taking in-person work and launching an online program (piano teacher for toddlers)6:59
-
Health/wellness coaches: do you really need to use disclaimers like "I'm not a doctor?"8:55
-
Avoid burnout when launching programs and courses...10:01
-
10 year plan vs 111 formula?5:31
-
Is there an authentic way to use lead magnets? Or what to do with the valuable freebies you've developed?8:59
-
Geekery -- monthly Q&A eligibility as tracked by Simplero and Zapier16:07
-
-
0 / 18
October 2023 (additional)
-
Examples of bad cold outreach messages8:06
-
How to improve engagement rate on social media? Example with Vix Anderton17:49
-
Ensuring that only the right people show up to your webinars and events...2:30
-
Email newsletters - how many lists should we have?9:42
-
Can FTA webinars be interactive?1:03
-
Feedback about Jess Jennings' video scripts13:16
-
Set up accreditation for your course or program?4:35
-
If a launch doesn't go well what questions can we ask ourselves to make it better next time?9:52
-
Emotionally recovering from a failed launch...12:58
-
What if your network has never considered paying for your type of service before?9:24
-
How to collaborate with others who have our ideal clients in their audience?5:16
-
Share a possible controversial modality with your audience? Example: EFT for Christians4:38
-
Are you creating content as a strategy for outer growth, or something deeper?5:39
-
How to prioritize & eliminate tasks via more sensing or intuitive methods?11:59
-
Can your energy signature shine through short videos?7:15
-
Sonja the Grey4:36
-
Success in my field is usually to take more money from fewer people - I try to do the opposite...10:57
-
Revisiting the bizplan framework of ART (alignment, reach, trust)8:12
-
-
0 / 23
September / October 2023
-
Is it OK to mix Content and Offers?9:18
-
Beginning your Content Creation -- various Qs answered3:16
-
Tracking your launches - make it uniform - and if you add another launch action?8:31
-
Should you stop posting on the social media platforms where you get almost no engagement?2:46
-
If your non-business posts are getting a lot more traction on social media what should you do?4:41
-
Web hosting - how much should you be paying?5:57
-
Sharing other people's content on social media - good ratio and include link in the post or in comments?5:52
-
What if you write down many ideas and don't take action - loose ends? CCC...6:51
-
3 ways of running an online group - free, paid ongoing, course community6:29
-
Diagnostic for Suzie's social media presence16:06
-
With a potential client, how many conversations before you start charging them?4:02
-
Tips on how to more powerfully introduce what you do8:59
-
If content sometimes does well on one platform but not another, which platform to track for Stage 1?6:43
-
Where to put your Stage 1 content and what kind?5:32
-
Launching a group program - what to charge for it?8:10
-
Focus on content quality & distribution first, then authentic outreach?2:40
-
Niching more broadly for aspiring Speakers - and the importance of testing content that could be a TED talk...10:03
-
Starting new business -- how to think about Ads? (warm vs cool audience)4:59
-
Create a free private group for potential clients where you can do market research & offers?7:37
-
Gentle Launch in service to one's audience1:25
-
Putting others down in your marketing...2:06
-
Knowledge is an accordian, it's holographic fractal, like wikipedia or any TED talk...8:43
-
You can get more enrollments by choosing to sell the right product...9:59
-
-
0 / 41
August 2023
-
Boundaries and moneymaking...8:56
-
Do I get overwhelmed on social media by welcoming everyone's questions?11:15
-
LinkedIn - is it ok to have fewer connections?3:16
-
Is it a priority to learn Ai graphics & image tools right now?6:05
-
Launching something on IG - what post format to use?4:51
-
Best mic for recording outdoors to prevent wind noise and background noise?4:20
-
What if marketing small group events eat away at marketing our 1-1?3:38
-
Ethical email opt-ins?14:53
-
How to stop being so taken by lizard brain marketing, that you signup for the wrong things?18:16
-
LinkedIn - can you grow an audience there while being woo-woo or queer?8:09
-
Non-English social media pages -- easier to grow a following than English-speaking ones...7:51
-
Recommended pathway for my courses -- advice from an advanced student to beginners3:33
-
CCC: what if too many categories to put into calendar?3:16
-
What are people searching in google to find your website? Here's how to see it... (google search console)5:28
-
Google Analytics 4 -- how to access the data?2:50
-
Check your Chrome browser for malicious plugins & search engines...7:06
-
Marianne's course launch -- troubleshooting and next steps17:00
-
Feedback on Jess Jennings offer video11:45
-
How to transition free clients (e.g. friends) into paid?6:49
-
Meta verified (FB or IG) is it worth it? Does it increase reach?3:30
-
Launching a big program with an info session webinar...9:32
-
How I'm learning Spanish3:56
-
IG account not getting reach after FB connected account was hacked?5:08
-
my recommendation for CRM5:48
-
Reaching mainstream medical with holistic modality -- need less "woo" website?11:36
-
What's the best order of social media platforms to post your content to?2:26
-
Preventing a big negative somatic response before hosting an important event...7:47
-
Should you use Ai-generated images on Instagram? Credit the tool?5:37
-
The best time of day or day of the week to post on social media to reach your ideal audience members?5:00
-
What I think about Instagram (IG) Hashtags...3:27
-
Running a content-based Ad -- does it come across as inauthentic?2:17
-
My thoughts on MLM / Network Marketing... and integrating such a product into one's existing service6:41
-
On a sales page do you need to focus on 1 issue/goal, or can name several?3:27
-
New 1-1 coaching package - should you require a Discovery Call or make it optional?4:00
-
If taking multiple courses and in a peer community how to use time well?4:57
-
Don't postpone regular rhythm of launches - it's the heartbeat of your business...3:14
-
A personal curriculum for business - the 111 formula2:08
-
Should you go with a company name or personal name for your brand?6:26
-
How to stop postponing preventative tasks such as personal admin?3:44
-
Brainstorming ideas for outreach for potential clients13:26
-
How do you celebrate progress (if you do)?10:16
-
-
0 / 38
July 2023
-
PSA: Instead of Google Workspace just use an email redirect address for newsletter sending...6:28
-
Tough love -- during major life transitions how to plan your business? The 8 practices.14:30
-
Multitasking - good or bad?7:53
-
What's left for humans when Bots are more courteous and understanding? 😅12:01
-
Should you use ChatGPT for blog post writing?8:46
-
When you are getting little response for your content & offers... how to still do marketing as ministry?7:43
-
Energy reciprocation for content and offers6:36
-
After an event/webinar you hosted, how to follow up?6:33
-
Stage 2 content experiments?3:54
-
How to do Stage 2 for video content?3:02
-
Self-publish a book? or go with a publisher?11:58
-
Considerations for running a 30-day program12:49
-
Should you use Medium.com and how to grow audience there?10:55
-
Brainstorming formats for your upcoming offers...7:16
-
You feel shy about being publicly visible... and it's not ab out specific person in your head...7:12
-
If you often run out of time in your teaching sessions or webinars...7:42
-
Pricing a service you haven't been paid for before...6:18
-
Creating a webinar landing page? Keep it simple :)7:43
-
How long should your writings be?3:31
-
You've written some things... where to post it?8:18
-
How to increase website visitor engagement, and decrease bounce rate?4:58
-
Sample audit -- are you ready to run FB Ads?4:33
-
Collaborations -- content ownership and pricing6:07
-
After finishing a project that you'll do again, create or update your hat manual, e.g. course launches...7:20
-
How to forecast sales and revenue when just starting out with offers?7:56
-
If you're not *yet* financially sustainable while building an authentic business...4:04
-
Should you run Ads if you haven't been consistently active on your social media pages?3:12
-
Should you withdraw from your retirement savings to build your business?2:37
-
Youtube videos: from public to unlisted, so it can be placed into a paid course?3:38
-
Your offers aren't selling well - you need to do market research because of your saturated market...6:50
-
If you're still early in your business should you wait to use Ai tools?15:42
-
If you have different niches or client types, are the market research questions the same?2:37
-
Collaboration - don't enter so quickly but do it gradually as if you were hiring...7:51
-
Can you use Ai for market research?4:31
-
Ideas for referral programs (besides affiliate commissions)9:26
-
What you'll need to create an Opt-In landing page...13:02
-
How short can FTA webinars be?4:37
-
Where to and why I'm moving15:21
-
-
0 / 36
June 2023
-
What's the point of FB/IG Ads -- to grow your following or to sell something?6:13
-
Working with affiliates... and being one – a primer6:24
-
My thoughts about Customer Journeys12:08
-
Discovering your ideal offer in a still-developing niche...12:45
-
Cancelation policy for package of sessions?5:03
-
Package design, to inspire Clients to continue?8:06
-
Is there a good & bad timing during the year to launch events programs services?3:44
-
using ChatGPT to help draft an outreach / invitation email9:12
-
Tips for being a great interviewee (e.g. when interviewed on a podcast)8:52
-
Google Analytics - setting up GA416:32
-
What offer to make at end of an interview?9:53
-
Following up after your 20-person invitation...7:13
-
Domain names and SEO10:39
-
Making eye contact with camera, and being natural in speaking on video10:12
-
Should you gift your book to influencers?5:37
-
Podcast creators - is it a good idea to monetize your podcast audience?9:36
-
Getting going with making videos - what to talk about?8:51
-
How vulnerable to be in our content? Speak from your scar not from your wound... 🩹⛑️10:04
-
Launch anxiety? Dissolve it with data...9:54
-
Should you name a specific target audience in your marketing?10:43
-
Lessons from decluttering house for moving...7:55
-
Group program feedback for Toni7:32
-
Various platforms for posting video - how to choose, basic metrics, and what topics to create on?16:30
-
You should consider a Subscription model for your business...6:42
-
Why you don't need to promise tangible results in coaching...5:27
-
After making some Youtube Shorts how to gauge what topics to create next?6:28
-
Should you say at end of your videos "like / subscribe / share / comment"?2:53
-
Pricing our coaching for organizations8:35
-
Free vs Paid content with example of piano teaching14:29
-
Youtube channel strategy for audience growth16:03
-
Social media - you like a platform but aren't getting engagement there?5:17
-
Focusing on getting email opt-ins might be counterproductive...7:40
-
Pricing an experiential workshop when they need to experience it to understand the value?7:29
-
Ok to create a meme image quote and include your brand or logo or name?0:46
-
Pricing a new group program (Masha Z)8:06
-
Rose Aslan group program feedback5:32
-
-
0 / 22
May 2023
-
Taking multiple courses? How to manage your time...5:55
-
Referral partners - a few ideas for how to work with them...5:24
-
SEO -- long-term perspective of what we should do, given the Ai era...6:54
-
Overview strategy for FB & IG Ads6:09
-
How to increase low IG engagement - start a new account?6:22
-
Tips for building a simpler (and simplero) website4:56
-
Tips for how to make our Offer better and make money sooner 😊13:13
-
Price elasticity1:12
-
Why I recommend every holistic business have an Instagram presence...10:30
-
Youtube easy video ads?9:10
-
Discussion about long-term launch calendaring...18:38
-
Video background types & tips9:47
-
Video personality for Course Recording differs from normal conversation...9:31
-
Video teaching -- connecting and performing15:49
-
Simple, productive actions to launch a course5:10
-
Put your articles in multiple places? SEO penalty or benefit?6:33
-
Email newsletter -- what to put in there if you have multiple offers & niches?9:25
-
Get your videos out to more people via Ads...5:49
-
CCC: what if... new project and you don't know how much time it'll take?4:14
-
Overview -- How to get your message to a lot more people...8:34
-
Social media inbox & presence management in a sustainable way...7:55
-
So many emails... how to manage?15:50
-
-
0 / 25
April 2023
-
Am I not bothered if someone plagiarises me?8:36
-
How I created my chatbots (trained on my content)21:09
-
ABC pathways - stay with it despite the AI stuff?4:08
-
Should you add LinkedIn connections who might be potential clients?6:00
-
Transitioning from FTAs to courses or group programs?9:06
-
Google Calendar -- example of adding a public calendar4:22
-
My calendar to inspire / scare you 😱 and boundaries...6:00
-
If you're announcing a Pilot or Beta program - should you call it that?6:18
-
If difficulty describing what you do - the vastness or complexity of your work...4:21
-
If your market research posts aren't getting any responses...5:32
-
If concerned with social media gathering your info & using it manipulate you...11:07
-
Identity theft - prevent getting hacked - important tips11:24
-
Choosing a platform for your online course6:09
-
Discussion about pricing an online course13:01
-
Feeling pulled in multiple directions - want to do many things? A joyful productivity perspective5:20
-
Setting up a donation-based service - my thoughts?3:22
-
My thoughts about high-ticket coaching offerings...5:48
-
How I use ChatGPT for blogging...
-
Should you use ChatGPT to write social media posts? 🤔
-
How to do recurring (automated?) offers of your evergreen stuff...7:50
-
Work mode vs Personal mode and truly being offline?6:55
-
When creating your own modality or framework - is it ok to copy from your teachers, mentors, coaches?11:17
-
Software subscriptions most of us solopreneurs need...10:35
-
Short videos - upload to FB IG without diluting the warm audience?5:05
-
Creating a membership program? Considerations...11:19
-
-
0 / 17
March 2023
-
Starting your writing - where to post it?8:45
-
Content creation without being preachy - helping your audience remember their truth4:47
-
Concerned with how your face looks on video?12:08
-
Posting in FB groups... how to get more engagement?9:10
-
Should you put a video on your sales page?3:21
-
Affiliate program - should you create one? The 2 tiers to consider...14:31
-
How to evaluate speaking opportunity?9:06
-
Youtube channel surpassed a subscriber milestone - what to do next?5:42
-
Group program launch - Will Caminada's example18:30
-
You have a brochure website - how to install landing page & mailing list opt-in?5:58
-
How to reduce or prevent our email broadcasts going into our subscribers Spam folder?11:56
-
How to put in IG hashtags via desktop after uploading post or video via mobile2:08
-
If you take your work into organizations, what should the Proposal say and the Pricing?7:33
-
Video short course for listbuilding - a good idea?6:45
-
Your video on someone else's platform - good idea to share?1:49
-
How to get a Google Calendar link to share with your clients?5:02
-
How to reach out to an organization about bringing you in as a guest speaker?8:44
-
-
0 / 18
Feb 6 & 8
-
If worried that others can charge a lot LESS than you can, for your kind of service...3:53
-
How close should we allow clients to be with us? At what point to set boundaries?10:35
-
Do I recommend planning a content calendar, in terms of upcoming topics?4:48
-
If you make videos, make a distinction between free vs paid videos...7:13
-
How to turn Stage 1 video into Stage 2 video? A couple of ideas...10:04
-
Putting your podcasting into the context of the 3 Stages of Content...14:33
-
Transitioning from done-for-you services to do-it-yourself offerings: beta workshops and FTA webinars8:03
-
After an FTA Webinar who should you announce the recordings to?10:14
-
Within a FB group, how often can you promote yourself?3:28
-
Example of brainstorming Alignment (product-market fit)5:33
-
If your video quality is grainy, what are some easy ways to fix that?5:52
-
Gentle Launch strategy for FTA webinars14:28
-
How many reminders to send for an event?5:31
-
You've written a book - how to repurpose that content for social media and blog?9:35
-
Market Research survey example -- Masha Zolotarsky9:19
-
What's a "sales page" vs a "landing page"?3:06
-
One service that can serve multiple needs... create ONE or multiple landing pages?6:50
-
Example of Coaching Agreement for Clients5:46
-
-
0 / 10
Jan 9 & 11
-
Dealing with blah days or when sleep is interrupted...8:35
-
Don't worry about consistency in your content themes/topics...7:59
-
Getting clients -- how does Content Creation fit with Authentic Outreach?8:15
-
chatGPT -- turn blog posts into shorter social media posts5:53
-
Ongoing membership - how to keep relaunching it?4:19
-
Your website's not coming up on Google - do you need to keep it?3:14
-
Does our Mission Statement need to be front and center on our website?8:03
-
Quick tips about book marketing5:49
-
Musician and coach - should you integrate both into your content / same social media account?9:55
-
Contracts with Clients? Why I don't use them...8:16
-
-
0 / 14
Dec 12-13
-
Cash flow crisis? A few thoughts to help...10:09
-
When feeling doubt or discouragement in your business...4:46
-
Calibration skills for depth junkies - setting boundaries and not going down rabbit holes...11:01
-
If you have many commitments and interests... how to do them all?5:32
-
Why is it more urgent than ever in our society to create authentic businesses?11:04
-
Netcaring vs agenda-driven networking - don't just add a bunch of facebook friends you don't actually care about...6:25
-
Gentle launch to get 1-1 clients - a basic example...4:38
-
Basics for tracking client info...13:48
-
Simple content creation plan5:11
-
If you posted lots of content... but still need more reach, and more clarity about your offers...3:19
-
Your reels are getting traction -- what now?3:14
-
Pricing your webinars and courses...7:09
-
Should you create an Affiliate program? How to start simply...8:14
-
Affiliate program - what percentage to pay in commissions?3:38
-
-
0 / 7
Videos from Nov 15
-
Holiday strategies for selling services and products7:07
-
Should you follow-up with potential clients after a discovery session? How?10:32
-
Long-term clients -- is it good to create dependency? 😬9:49
-
Tapering strategy using Acuity Scheduling4:05
-
CTA examples for Linkedin?8:27
-
Can non-profit orgs benefit from authentic business strategies?7:45
-
Setting reasonable financial goals9:46
-
-
0 / 16
Videos from Oct 24 & 25
-
ABC: The first and most important thing I can say about creating a successful business... (authenticity, beta testing, consistency)5:21
-
Placements for FB and IG Ads7:14
-
FB Ads - How to know which placements are working best?4:08
-
Overview of FB Ad Testing Strategy4:37
-
How long to run Ad tests for?2:21
-
Incentive for potential new clients - also give to existing clients?3:41
-
If you have no audience, how to promote a book or course?11:07
-
You've created a Book & Course on the same topic - how do they relate to your biz/marketing?5:54
-
How to promote a Book? Memes about the book.4:25
-
Just starting out in making videos - what platforms to post it on?5:57
-
What should we say to an influencer we want to become friends with?26:08
-
First thing to do in business is market research via conversations with people you know6:10
-
If afraid to be public, how to still serve an audience or build our business?7:21
-
Reaching out to orgs and companies as a consultant7:58
-
Should we give post-session notes and recording to clients?6:44
-
What do I think about finder's fees or commissions for service referrals?6:21
-
-
0 / 3
Joyful Productivity: A Few Tips
-
If you tend to help others, rather than doing what you planned...13:17
-
Best software for solopreneurs -- my top systems for business tech / platform / mailing list, etc.15:21
-
We spend too long writing... overcoming perfectionism and publishing quickly8:25
-
-
0 / 3
Figuring out your niche?
-
When starting a business, go lightly by testing the market rather than expect full clarity10:46
-
Finding your niche as a coach? Content and exploration of your coaching...8:58
-
Starting in a new niche -- how to know what are the hot topics?3:15
-
-
0 / 7
Consistent & Authentic Content Creation
-
If not creating consistently, you probably need a workflow process...10:24
-
If you aren't inspired by your ideas, should you still create?8:54
-
What types of content should you post on the various social media platforms?7:07
-
Why I use Twitter to brainstorm content ideas that later become blog posts...5:16
-
If your personal content much more engaging than professional content...4:19
-
Youtube Videos -- what should be put in the description field?8:57
-
On perfectionism, being cringeworthy, why live videos without editing or fear of being canceled...4:46
-
-
0 / 15
Growing a True Fan Audience
-
Where are your ideal audience hanging out? How to find out...2:26
-
How to know where your ideal audience hangs out online?8:37
-
Posting content to various social media platforms -- at some time or must you stagger it?8:57
-
Getting your content in front of new ideal audiences -- easiest way is to use paid ads to reach your influencers' audiences8:56
-
Ads rhythm -- principles for strategy8:55
-
Instagram growth strategy in 3 minutes...3:17
-
Growing an email list -- my current thoughts4:55
-
If struggling to name your podcast...10:03
-
Free FB Group for audience building? My recommended alternative strategies...7:57
-
Dealing emotionally with sudden fame / when something goes viral3:30
-
Where to post about our various interests not related to our business but helpful to our personal brand and audience?4:14
-
FB Ads basic way -- how to boost post 2022...7:49
-
Growing a high quality email list with FTAPR webinar strategy8:24
-
Reach more podcast listeners by repurposing your best podcast episodes2:46
-
Why I'm launching a summit7:55
-
-
0 / 4
Netcaring
-
Should you add your clients as Facebook friends?3:21
-
Who should you add as FB friends anyway?
-
Netcaring - what if our energy isn't reciprocated?4:15
-
Netcaring - how to reverse an invitation to a collaborator who no longer feels aligned?2:58
-
-
0 / 3
Describing Your Offerings
-
When posting about your services what to say?6:57
-
Balancing your content mix between the Popular and Peak/Esoteric/Advanced stuff...4:44
-
Don't assume clients want to start with your foundational work...2:20
-
-
0 / 4
Authentic Outreach / Gentle Launches
-
You've posted lots of content but still not getting sales? Reach, Match, Trust.4:44
-
You can gentle launch on any platform... Email Newsletter not required2:31
-
Documenting your journey of launching something in the next few weeks or months...6:20
-
How to create maximum impact with the message of your book?8:55
-
-
0 / 4
Authentic Selling / Gentle Client Enrollment
-
Feeling unconfident when talking about your services with prospective clients - what to do? Be the Admissions Officer for your business...13:54
-
Client is finishing a package with you - how to gracefully invite them to renew?5:39
-
Lowering your prices or fees - how to explain to previous clients?9:18
-
If people think your service is too expensive10:36
-
-
0 / 6
Email Marketing / Email Newsletters
-
Email newsletter -- include whole article, or just a summary?5:00
-
How personal to get in email newsletters?6:09
-
Segmenting between content and launch newsletter... and what about funnels?8:41
-
When including images & banners in Email Newsletters...
-
Drip automation for your email software -- do you really need to use it in your lead nurturing?7:30
-
It's good to cull your non-engaged Email Subscribers at least once a year4:00
-
-
0 / 4
Fiverr Tutorial
-
Finding great Fiverrs -- looking for top freelancers6:01
-
Finding great Fiverrs -- try out rising stars (or new sellers!)5:04
-
Fiverrs have limited patience too - "unlimited revisions" are not that...3:23
-
Make sure you know what's included in your Fiverr gig...0:49
-
-
0 / 3
Misc. Tech
-
Cheap or free software for client communities3:30
-
Landing Pages -- use website like Squarespace or specific software like Leadpages?3:46
-
Google Search Console - a quick course12:26
-
Is it OK to mix Content and Offers?
Alright.
Great question here from Mark about is it okay to mix your content and your offers So if you have seen me talk about this before, you know that my general advice is no.
Try to keep Like, if it's a if it's a video or a post where you're sharing some inspiration, advice, context, education, just do that.
Imagine that your viewers are people who might someday buy from you, but not right now, not today.
I like to think of it that way because then I keep my content pure.
Of selling.
And I really do think it makes a difference over time.
People who say, well, adding content and offers together, it helps with the sales process, and it probably does.
But I've been around long enough creating content where I've seen the difference that the purity of content makes it just builds you a different brand.
I mean, it it builds you a different relationship with your audience, and you won't be able to tell until down the road.
Which is why it's hard.
It's like so so much of 6 long term success in life is hard for most people.
Because you won't see the difference till down the road.
And so most people can't do it.
Marketing and selling is very much very much like that, where it's, like, of of course, more aggressive selling is gonna work in the short term up, obviously.
It's sending more emails, you know, mixing your content and offers.
And yet down the road, they'd realized, oh, that was not a great strategy and that was the same.
So but But Mark had this example here about, you know, he's he's teaching people how to grow microgreens at home.
That's his course.
That's the product that he wants to sell, the online course.
And he wants to make a video showing how how it's possible to do micro you know, how many microgreens I'm looking at this question here.
How many microgreens it's possible to grow in 6 trays in 6 weeks?
Like a series of videos showing that.
And I when I hear a series of videos, I'm starting to think, well, that's how to content.
And how to yes.
Sometimes you put it for free out there, but most of the how to I recommend is online courses or in your paid programs or services.
And so, Mark, is is it okay for me to make a video showing this?
I'm like, yes.
It's inspirational to see time lapsed, especially, like, here's beef you know, before 6 weeks, you know, 1 week later, 2 weeks later, 3, you know, that's an exciting video to see.
Like, oh my god.
See seeing the growth, see what's possible.
Free is hope for free.
How to for paid.
Okay?
Free hope.
Paid how.
That's my recommendation.
That's how I do it.
That's how I recommend to you.
So that's the question that I ask you is what is your free content that is that gives That's a powerful way to give hope.
Or you give an overall map of the territory like you if you wanna grow microgreens in 6 weeks.
Generally, you have to you get some good seeds.
You have to get a good tray.
You have to water consistently or whatever.
You know what?
Not an expert.
My wife actually has grown, like, greens, a lot.
I haven't studied the process.
But if you want a step by step hand holding process, that's why I teach the course and, you know, check it out.
Should you mix the 2?
Like, back to the original question, when you're when when when when Mark is showing that video about grown microgreens, Is it okay to mention that, of course, you wanna go deeper?
I think it's okay in this context.
Okay?
The reason is because the course is like for people who want the convenience of learning from me, who want the enjoyment of learning from me.
I just want to let you know it's available, but it's not a sales message.
That there's a difference between mentioning an offer as a it's so weird for me to say this, but as a service of convenience to to the viewer to say, in case you didn't know I have this available, just FYI.
You know?
That's it.
Versus let me tell you about the program and why you should buy it and This is so what's so great about it?
You're gonna get this module.
You're gonna get that module.
Now you're into a sales message.
The viewer, most of whom are not going to buy from you today or even this week or even this month.
Like, remember that that is a healthy perspective for content.
Okay?
And at the same time, I also talk about the importance of selling on a regular basis.
Sales messages at least once a month, if not, some some of you maybe twice a month.
And the sales messages are also pure, purity in both ways, pure content, pure selling.
You know?
And the reason why Mark brought this up is because Mark says as a as a British person and more more, you know, we tend to be We don't we don't wanna sell.
We wanna be polite.
And so we just wanna, like, couch our selling as part of the content.
Yeah.
I understand.
But here's the thing.
Why isn't selling polite?
That itself is a very important mindset question to work through.
Why couldn't you selling be gentle be polite, be for the person who wants to be sold to.
Because if you are it's kinda like imagine you go to a store, and you're trying to buy some furniture.
And then salespeople are avoiding you.
It's like, oh, we don't wanna sell to this person who came to our furniture store.
It's like, but they're there to buy or they're there to at least check out whether they wanna buy or not.
Right?
Sales as a service of education, of, you know, myth busting, of clarifying any questions.
That's what selling is about.
Selling for the person who wants to be sold to is polite.
And is avoiding to my audience doesn't want to be sold to.
Well, that's because you haven't sold in a way that is enjoyable to them.
And the way that enjoyable is to them isn't let me let me let me hide my selling and a bunch of content so that I'm teaching you and I'm pretending I'm teaching you and suddenly I'm selling you in it.
That's not polite.
Right?
That's not enjoyable.
But the people who have been watching your content They like you.
They trust you.
And then once you start selling to them on a regular basis, they eventually get used to it.
At the beginning, maybe you're right.
That beginning, you've just been doing content all your life or all the life of the relationship you have with your viewer.
They aren't used to you selling.
However, You need to tell them that you have a business.
Right?
And you say, hey.
For those of you who are interested, and that could be a great way to start.
And for those of you who are interested in working with me deeper, I wanna let you know that this is available.
I'm personally really excited by it.
It's for the people who want to learn this, who wanna do this, who've been frustrated by this issue.
Who are trying to who had, you know, haven't had success reaching this goal, and that's why I put this thing together.
Now people understand, okay.
If they didn't want to watch your sales message, they'll stop.
If they didn't want to read your sales messages, don't move on.
So you you give it to them upfront.
That's how I do it.
So I was like, I don't wanna waste your time.
If you don't wanna watch my sales message, move on from here.
But so that's why the mixing of content that offers is rude because I'm like, I you keep me giving me content.
That's what I expect.
And then suddenly you switch bait in the middle of the video to selling me stuff.
No.
Don't do that.
K?
I'd rather you in the beginning of the video says, hey.
I'm announcing my online course.
Do you see that's how I do it?
Right?
And you notice when I sell to you.
As soon as possible, I tell you, I'm selling to you now.
If you are hard pressed for money right now, please move on.
If you don't want to buy anything right now, please move on with your day.
Right?
But for those of you who are leaning in and are interested in working with me, here it is.
Right?
So I hope this is helpful as a further context setting for why content versus selling.
In my opinion, ought to be different in my experience.
I think this is healthier for their long term relationship of your audience.
So Thanks for listening.
And I have nothing to sell to you right now.
Alright.
Let's move on.
This is a preview lesson and you can watch it by clicking the Play button above. Enjoy :)
To read or add comments, log in first... or if you haven't enrolled in any of my courses (to get logged-in access), check them out here.
Last updated 20 Feb 2024.