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Substack Course

Authentic Speaking

Authentic Market Discovery

Create Aligned Offers

Authentic Content Flow

✨ Authentic Outreach (AO)

AI Tools for Solopreneurs

Conscious Money Flow

Create Your Framework

🙋 Effortless Yes

🌈 Energy Signature

Facebook Ads & Marketing

️ Interview Mastery

‍ Launch Your Group Program

🪙 Simple Authentic Moneymaking

Simple Podcast Creation

Simple Course Creation & Launch

"What do you do?"

🎬 YouTube Mastery

Transcript

Blog-to-Book Course

Welcome!

9:58

Intake Survey

Bonus Q&A Webinars -- Live Support Calls

🎁 2 Months Access to Work Retreats

How to best engage with this course platform

Our Private FB Group for Mutual Support -- connect here 🥰

Book FB Group Great example of thread

👏🏽 Great example of a support thread in our FB group

1 Course Helper Dorota Godby

Course Helper: Dorota Godby

2 Comments under the lessons are valuable

Comments under the lessons are worth reading!

B watch whole course or at own pace one phase at a time?

Watch whole course at once, or at own pace, one phase at a time?

00 Written handout?

Is there a Resource Document / written handout?

The Publishing Mindset

46:32

Book Publishing Mindset - The Magnum Opus Trap

The Magnum Opus Trap

B Imposter syndrome in book writing

Imposter syndrome in book writing

Book and business model

Your Book within Your Business Model

Book publishing - the 5 phases

5 Phases of Book Writing/Publishing

Book readers - your future audience

Your Future Audience

3 Imagine your ideal reader -- write a quick note to them

Imagine your ideal reader -- write a quick note...

B Should you publish workbooks or low content books?

Should you publish workbooks or "low content" books?

Choosing your Book Topic

23:03

5 How to choose topic of the book? What notes to gather?

How to choose topic of your book? Intuitively or analytically...

How to select which theme or topic your book should be

Several questions to help you choose the theme/topic of your book...

If lots of writings what order to publish books -- in logical or based on what is most excited right now?

You have lots of writings... what order to publish your books?

inspirational books less valuable than how-to books and free vs premium content

Are inspirational books less valuable than how-to books? Free vs premium content...

Book Structure & Content

46:23

11 Book Structure and is it ok to really just publish blog posts that already exist on your site?

Book Structure... and is it really OK to just have a book of blog posts?

Book length ideally?

What's the Ideal Book Length?

1 What kinds of CTAs could you have in the book?

What kinds of CTAs could you have in your book?

0a End of chapter CTA link to Text or Video?

End of chapter CTA links -- Text or Video?

9 Is there an ideal chapter length?

Is there an ideal chapter length?

5a Can you mix styles eg memoir vs how-to?

Can you mix styles, e.g. memoir vs how-to?

Book content - can we repurpose between books?

Can you repurpose content between books?

z Ideally you publish along the way

Ideally you would publish blog posts / chapters along the way...

Linking ideas and chapters

Linking ideas, or having one chapter flow better into the next one...

Does social media like Facebook own our writing?

Does social media, like Facebook, own your writing?

Book vs Course content - how to know what to put into each?

Book vs Course content - how to know what to put into each?

Gathering Your Notes / Blog Posts

33:30

4 Intro to gathering exercise

Intro to the "gathering" exercise

6a Joselito Laudencia shares experience of gathering notes

Joselito Laudencia shares experience of gathering notes into a book

6b How broad or narrow should book topic be?

How broad or narrow should book topic be?

9a is 1 blog post a chapter or multiple posts?

Is 1 blog post a chapter... or multiple posts?

Should you mix in yet-unblogged writing with blogged writing in your book?

Should you mix in yet-unblogged writing with blogged writing in your book?

6c What about interviews or speaking notes?

What about interviews and speaking notes, can they be book material?

How to find the captions_subtitles_transcripts of your youtube video to put into a document

You can also turn Audio recordings into book chapters...

5b How to gather book references?

How to gather book references?

Quoting others in your book and Fair Use

Quoting others in your book -- Fair Use

5 Images photos graphics in books

What about images / photos / graphics in books?

6 EXERCISE Post and Note Gathering

EXERCISE: Gathering Your Posts and Notes

5c Scrivener

Scrivener?

Emojis in books

Copy/Paste Emojis ❦

Categorizing Your Blog Posts / Notes: Simple Document

3:07

7 Categorizing with Simple Google Doc

Categorizing with Simple Google Doc

Quickly See Your Best Social Media Writings

5:30

Medium.com - How to quickly see your best performing posts

Quickly see your best writings on Medium

FB Creator Studio - How to quickly see your best performing posts

Quickly see your best writings on FB Business Page

IG Creator Studio - How to quickly see your best performing posts

Quickly see your best writings on Instagram

Categorizing Your Blog Posts / Notes: Spreadsheet

19:50

8 Categorizing with Spreadsheet

Categorizing with Spreadsheet

8a What about repurposed articles re Spreadsheet?

How to put repurposed articles into the Spreadsheet?

8b Only track organic reach?

Only track organic reach?

B Liesel Q book spreadsheet overwhelm

Overwhelmed with spreadsheet consolidation?

Let's Categorize!

25:59

10 EXERCISE categorizing

EXERCISE: Categorizing Your Notes into Themes

B order of chapters prioritize Best or Logical?

Order of chapters: prioritize Best or Logical?

13 EXERCISE order your chapters

EXERCISE: Put your Posts into Chapter Order...

4 Thoughts on Intro and Ending chapters

Thoughts on the Intro and Ending Chapters

09 Introductory chapter -- how long and what's in it?

Introductory chapter -- how long and what's in it?

At what point should we stop adding to the material of a book?

At what point should you stop adding to the material of a book?

0 Super long book how to chunk it down?

You have so much writing... how to chunk down to manageable book?

Recruiting Your Editors

27:04

14 Write names of potential editors

EXERCISE: Write names of potential editors...

15 Heather Tobin - Experience of a Volunteer Editor

Heather Tobin: Experience of a Volunteer Editor

14b Do editors need to be content experts? How much time to give them?

Do editors need to be content experts? + How much time to give them?

16 How much work is expected of a Volunteer Editor?

How much work is expected of a Volunteer Editor?

14a How many editors to invite?

How many editors to invite?

17 Should we give our editors some incentive or thank you gift?

Should we give our editors some incentive or thank-you gift?

19 EXERCISE draft email to editors

EXERCISE: draft email to editors...

18 Track your contacting of editors

Track your contacting of editors...

Book Draft Document for Editors

28:12

Book draft document for editors Soul Gym

Actual example of me prepping a document for Editors

20 HW -- Prepare the document for Editors

HOMEWORK -- Prepare the document for Editors

2 How well edited should the draft for editors be?

How "ready" does your Draft need to be for the Editors?

3 Do I give all editors the whole book draft?

Give all Editors the whole book draft?

video1976811564

Yes: Acknow. + About Author. No need: Preface, Foreword, Afterword.

B Why I put FB video at end of each chapter

Why I put FB video at end of each of my chapters...

2a Many references just make a bibliography?

If you have many references... just make a bibliography?

Are you ready for a 2nd Edition?

8:09

Book 2nd edition when is the right time?

When is it time for a 2nd Edition?

12 2nd editions add more content or just revise?

2nd Editions: add more content, or just revise?

z what's my process of creating a 2nd or 3rd edition?

What's my process of creating a 2nd edition?

Progress Checkpoint 1

5:20

1g How's it going with getting editors?

How's it going with getting Editors?

8 Reminder to join our FB group

Reminder: join our FB group for mutual support 🥰

7 Secret principles of Marketing + it begins now

Announce your book process as early as possible 🏃🏽‍♀️

📚 THE BOOK LAUNCH TEMPLATE

9:14

video14976811564

The Book Launch Template 📚

ideal time of year to launch a book?

What's the ideal time of year to launch a book?

Book - launch the book well after the publish date?

Launch the book well after the publish date?

Book Marketing Principles & Ideas

1:01:30

6 Top 10 Factors for Book Selling Success

Top 10 Factors for Book Selling Success

15 Book Marketing Ideas

Lots of Book Marketing Ideas!

0 Do you have to market your book or will it just be discovered?

Do you have to market your book... or can it just be "discovered"? 🤔

KDP Marketing Tools

KDP Marketing Tools

KDP Marketing -- Nominate your ebooks and prime reading

KDP Marketing -- Nominate your ebooks and prime reading

KDP Marketing -- Kindle Countdown Deal and Free Book Promotion

Kindle Countdown Deal and Free Book Promotion

Amazon Author Central - syndicate your blog post RSS feed to your Author Page

Amazon Author Central - syndicate your blog post RSS feed to your Author Page

Set up your Goodreads Author Page and associate your books

Set up your Goodreads Author Page and associate your books

Most book sales are Kindle version so teach your audience how to read that version

Most book sales are Kindle version... so teach your audience how to read that version :)

The lazy or easy way -- does it require a large audience?

The lazy / easy way -- does it require a large audience?

Promoting a book with Ads - where?

What about Ads to promote a book?

Book Title & Subtitle

25:57

9 Book Title Keyword brainstorming

Keyword brainstorming for the book title

10 How niched should a book title be?

How niched-down (specific) should a book title be?

11 Brainstorm Book Titles

Turn your Keywords into Book Titles ✨

12 Poll your audience with your favorite 3 book titles

Poll your audience with your favorite 3 book titles 🤗

03 Example of a title poll

Example of a title poll

Ensure that your Title doesn't violate existing trademark/copyright

Fiverr Tutorial

3:34

The main Fiverr tutorials have moved...

15 HW try Fiverr and get starte with book cover design

Try Fiverr: get started with a book cover idea...

video3976811564

Finding a Fiverr book editor

Getting Reviews & Book Blurbs

45:29

video6976811564

Getting book blurbs

04 Request reviews from your network and audience

Getting reviews (important!)

08 How many reviews to aim for?

How many reviews to aim for?

05 Give a book summary to reviewers also?

Give a book summary to reviewers also?

5a my lazy way of requesting book reviews

My lazy way of requesting book reviews...

Book2 Thoughts on getting book blurbs from influential people

Thoughts on getting book blurbs from influential people...

Book launch Q&A or book club - the format of the meeting?

What's the format of an "ask the author" Q&A or facilitated book club meeting?

Book launch social posts require a lot of replies or messages -- too much work?

Launch posts require a lot of replies or messages -- too much work?

Progress Checkpoint 2

18:27

07 Progress check-in point

Progress check-in 2

delay publishing so you can fill the gaps in your book?

Delay publishing, so you can fill the gaps in your book first?

01 my personal update + working lightly

My personal update (and on "working lightly")

02 check-in and remind your Editors

Check-in with / remind your Editors

06 Plan to do a Pre-Order period?

Plan to do a Pre-Order period?

10 Amazon -- ethical objections to using it or buying from them

Amazon -- ethical objections to using it or buying from them?

16 Carve out extra time during launch week

Carve out extra time during launch week...

Book Cover

39:05

11 Book Cover -- first brainstorm your vision for it

Book Cover -- first brainstorm your vision

video13976811564

Book Cover -- secondly, get ideas via Amazon

13 Book Cover Fiverr designers

Book Cover Fiverr designers

0 what does your book cover designer need?

What does your book cover designer need from you?

Does book cover need to match your brand colors?

1 poll your audience re designs via google form randomized questions shuffle order

Poll your audience re: designs, via google form (randomized questions / shuffled order)

9a upgrade your book cover design

Upgrade your book cover design

Paperback Cover Design after eBook cover is made

After eBook Cover is done, then create the Paperback Cover Design

Book Back Cover Design tips

Book Back Cover Design tips

Your Edited Book Draft 👏🏽

31:06

2 which edits to accept vs reject and f chicago manual of style

Which edits to accept vs reject? and f* chicago manual of style 😆

3 confirming edits and putting it all into one google doc

Confirming the edits, and putting it all into one google doc! 🌟

Creating a Table of Contents for your book using google doc

Creating a Table of Contents for your book using google doc

9c copyright page -- anything important?

Copyright page -- anything important to note?

3a formatting headers and subheaders in google doc

Formatting headers and subheaders in google doc

4 spellcheck

Spellcheck!

5 send your digital book to reviewers

Send your digital book to reviewers 🤩

Book Interior Design / Formatting for Kindle & Paperback

5:29

6a what is book interior design?

What is book "interior design"?

6 send book to Fiverr layout formatting interior design

Send book to Fiverr for layout / formatting aka "interior design"

Uploading your (Kindle) book to Amazon!

1:12:37

7 KDP intro and previewing your book manuscript

KDP intro and previewing your book manuscript

9 typos can just be corrected & reuploaded

Typos can just be corrected & reuploaded

KDP Details 1 - Title Series etc

KDP Details -- Title, Series, Edition, Author, Contributors

KDP Details 3 - Book Description or Sales Page

KDP Book "Description" field

KDP Keywords aren't indexed by Amazon search engine - Proof

Why I don't worry about KDP keywords...

KDP Details 2 - Categories and the sham of Amazon Bestseller Status

Book Categories (and the sham of Amazon Bestseller Status)

KDP Details 4 - Kindle DRM

Kindle DRM

KDP Details 5 - Kindle Select

KDP Select

Launch previewer and approve before you can go to final step

Launch previewer and approve before you can go to final step...

Kindle territories primary marketplace pricing royalties and publishing

Paperback territories, "primary marketplace", pricing, royalties, and publishing

9b be sure to check in and remind your reviewers several times

Be sure to check in and remind your reviewers several times!

Book Pricing Tips

Book - if no image on Amazon book page when launching

What if no preview image on Amazon book page after publishing?

Book - presale pricing

Presale Pricing / Kindle Promotion

What about translations of your book?

Easily creating a Paperback with Amazon KDP

17:43

1 Free ISBN from KDP Amazon

Get a free ISBN from KDP Amazon

2 Uploading Paperback Manuscript to KDP and Trim Size Bleed Finish

Uploading your Paperback Manuscript to KDP + Trim Size, Bleed, and Finish

White paper or Cream?

White or Cream Paper? (Probably cream)

3 Temporary paperback cover so you can preview the book

Create a quick temporary paperback cover so you can preview the book

4 Previewing the paperback in the KDP previewer

Previewing your paperback text in the KDP previewer

Uploading Paperback Cover Design

Uploading the real Paperback Cover Design

Paperback territories primary marketplace pricing royalties and publishing

Paperback territories, "primary marketplace", pricing, royalties, and publishing

Paperback/hardback printing options other than Amazon

Progress Checkpoint 3

13:19

Overview of Blog to Book Process

Overview of Blog-to-Book Process

Recording Your Audiobook

14:44

z Recording your Audiobook

Tips for recording your Audiobook

za If you have accent should you record your own audiobook

If you have an accent, should you record your own audiobook?

z Audible ACX creating title and uploading

Audible / ACX -- creating your title and uploading the audio files (after sound mastering)

Congrats on Publishing Your Book! 👏🏽🤩

7:04

Secret of becoming #1 Bestselling Author on Amazon

Secret of becoming #1 Amazon Bestseller...

BookLinker: one link that auto directs people to their correct Amazon website

KDP Book Sales Reports

KDP Book Sales Reports

Thank you for taking the course I look forward to your updates

Thank you for taking the course! I look forward to your updates 😊

Feedback about this course 🙏🏼

Completed Mark as complete

Blog-to-Book Course › Book Structure & Content

Book vs Course content - how to know what to put into each?

Updated Aug 25, 2023

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