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Home Q&A 🦸🏽✍🏽 Soulful Content (OGI) ✨ FB/IG Ads JoyPro ABC25

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s🦸🏽✍🏽 Soulful Content (OGI)

Authentic Speaking

Authentic Market Discovery

Create Aligned Offers

Joyful Productivity (Course)

Authentic Content Flow

✨ Authentic Outreach (AO)

AI Tools for Solopreneurs

Conscious Money Flow

🚀 Course Creators

Create Your Framework

🙋 Effortless Yes

🌈 Energy Signature

Facebook Ads & Marketing

📱 Instagram Mastery

🎤️ Interview Mastery

‍ Launch Your Group Program

🪙 Simple Authentic Moneymaking

Simple Podcast Creation

Substack Course

"What do you do?"

🎬 YouTube Mastery

Welcome! Take the onboarding steps...

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Some humor to start :)

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✍🏽 Start of Course Assessment + Be a case study? 😊

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Course Platform Orientation

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🗓 Dates & times for our main live sessions

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🛜 The Zoom Link (keep private)

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Sessions for Australia - Asia timezone

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Suggested ways to manage your time with this course ⏳

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🤗 Would you like to get together with others in this course to work on the material?

Module 1 -- Mindset for Paid Ads

49:36

Warm welcome to Meta Ads Made Simple (Malini Ratnam & George Kao)

🤗 Warm welcome to Meta Ads Made Simple! (Malini Ratnam & George Kao)

If you're already experienced in running ads and want troubleshooting help..

If you're already experienced in running ads and want troubleshooting help...

Why Paid Ads Work

Why Paid Ads Work

Organic vs Paid -- Why Both Matter

Organic vs Paid -- Why Both Matter

Facebook vs Instagram Ads

Facebook vs Instagram Ads

Ladder of Engagement (ads are typically for low-cost offers or free signups)

Ladder of Engagement

Module 1 Supplemental Q&A with George Kao

56:56

Do people really look at Ads? Don't they avoid them?

Do people really look at Ads? Don't they avoid them?

Still worth running ads if I have no FB or IG presence?

Still worth running ads if I have no FB or IG presence?

Ads for low-price vs high-price offers

Ads for low-price vs high-price offers

Ads is better for Freebies or Low Cost Offers?

Ads is better for Freebies or Low Cost Offers?

Attracting a cool audience with non-CTA Ads, then warm audience with CTA ads

Attracting a cool audience with non-CTA Ads, then warm audience with CTA ads

Message not yet proven, can I still use Ads to test the message?

Message not yet proven, can I still use Ads to test the message?

Using Ads for Market Discovery

Using Ads for Market Discovery

Name of Page -- your name, company name, or product name?

Name of Page -- your name, company name, or product name?

Module 2 -- Setting up Business Manager & Meta Pixel

58:46

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How to contact Meta (FB/IG) Support Team about your account

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How to contact Malini for personal help with your Meta Ads or Setup

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Setting up Meta Business Manager

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Q&A about Business Manager

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Installing Meta Pixel

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Q&A about Meta Pixels

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Optimizing your FB/IG pages

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Ad Policies -- what NOT to do

Module 2 Q&A

59:59

Verify that you've got a Business Manager account

How to verify that you've got a Business Manager account

If another admin needs to add YOU as an admin to Business Manager..

If another admin needs to add YOU as an admin to Business Manager...

Verify that your Meta Pixel is installed correctly

How to verify that your Meta Pixel is installed correctly

Why not just boost posts?

Why not just boost posts?

What kind of content does well on Facebook?

What kind of content does well on Facebook?

Ad fatigue and Frequency of ads

Ad fatigue, Frequency of ads, and how long to run an ad?

Where does the Ad reside -- on your business or personal page?

Where does the Ad reside -- on your business or personal page?

Can you edit an old post before running an ad?

Can you edit an old post before running an ad?

Does Meta track ALL visitors to our website or only those who came from FB/IG?

Does Meta track ALL visitors to our website or only those who came from FB/IG?

Minimum we need to post organically before ads are effective?

Minimum we need to post organically before ads are effective?

The course continues on June 17

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✨ Time-Limited Bonus Content

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Live attendees -- fill out this feedback form 🙏🏼

AI Chat Bot

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Meta Ads › Module 1 Supplemental Q&A with George Kao

Still worth running ads if I have no FB or IG presence?

Updated Jun 5, 2025

https://www.facebook.com/ads/library/

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