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Authentic Market Discovery
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✨ Authentic Outreach (AO)
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AI Tools for Solopreneurs
Authentic SEO
Blog-to-Book
Conscious Money Flow
🚀 Course Creators
🖼️ Your Signature Framework
🙋 Effortless Yes
🌈 Energy Signature
Meta Ads (FB / IG Advertising)
FAR
📱 Instagram Mastery
🎤️ Interview Mastery
Launch Your Group Program
LinkedIn
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🪙 Simple Authentic Moneymaking
Simple Podcast Creation
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"What do you do?"
🎬 YouTube Mastery
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Welcome! Take the onboarding steps...
Some humor to start :)
✍🏽 Start of Course Assessment + Be a case study? 😊
Course Platform Orientation
🗓 Dates & times for our main live sessions
🛜 The Zoom Link (keep private)
🤗 Would you like to get together with others in this course to work on the material?
Module 1 -- Mindset for Paid Ads
1:00:34
6:02
🤗 Warm welcome to Meta Ads Made Simple! (Malini Ratnam & George Kao)
1:23
If you're already experienced in running ads and want troubleshooting help...
25:28
Why Paid Ads Work
7:21
Organic vs Paid -- Why Both Matter
6:18
Facebook vs Instagram Ads
3:04
Ladder of Engagement
10:58
Beware of Scam emails -- you'll get them after your first ad :(
Module 1 Supplemental Q&A with George Kao
56:56
7:39
Do people really look at Ads? Don't they avoid them?
9:29
Still worth running ads if I have no FB or IG presence?
8:00
Ads for low-price vs high-price offers
6:42
Ads is better for Freebies or Low Cost Offers?
6:34
Attracting a cool audience with non-CTA Ads, then warm audience with CTA ads
5:47
Message not yet proven, can I still use Ads to test the message?
6:18
Using Ads for Market Discovery
6:27
Name of Page -- your name, company name, or product name?
Module 2 -- Setting up Business Manager & Meta Pixel
58:46
2:24
How to contact Meta (FB/IG) Support Team about your account
2:47
How to contact Malini for personal help with your Meta Ads or Setup
14:31
Setting up Meta Business Manager
7:34
Q&A about Business Manager
14:53
Installing Meta Pixel
5:03
Q&A about Meta Pixels
7:14
Optimizing your FB/IG pages
4:20
Ad Policies -- what NOT to do
Module 2 Q&A
1:20:32
9:51
How to verify that you've got a Business Manager account
3:33
If another admin needs to add YOU as an admin to Business Manager...
6:52
How to verify that your Meta Pixel is installed correctly
2:55
Must we have a pixel? OK to run ads without a pixel?
5:07
Why not just boost posts?
2:56
What kind of content does well on Facebook?
5:53
Learn your clients' content tastes and go with the flow!
0:41
Where does the Ad reside -- on your business or personal page?
1:44
Can you edit an old post before running an ad?
4:13
Does Meta track ALL visitors to our website or only those who came from FB/IG?
17:44
Minimum we need to post organically before ads are effective?
5:59
How to authentically grow our list via Meta Ads?
5:39
Squarespace requires upgraded plan to add Meta pixel?
7:25
How much should you be paying for each click to your site or what should CPM be?
Module 3 -- Ad Objectives & Audience Targeting
1:08:38
14:58
Ad Strategy: Objectives, Formats, Audience Temperature, Funnel
2:51
How much time between 1st and 2nd ad?
11:43
Campaign vs. Ad Sets vs. Ads
1:55
Workbook: Ad Strategy
12:37
Creating a Lead Form (aka "Instant Form")
7:09
Creating an Ad using a Lead Form
14:11
What are ad audiences? Especially "saved audience"
3:14
What should the targeted audience size be?
Workbook: Audience Targeting
Module 3 Q&A
1:02:12
4:43
Best way to start an Ad? How to ask Ai for help with copywriting...
7:18
Ad fatigue, Frequency of ads, and how long to run an ad?
9:17
How to choose among Meta's campaign objectives?
3:50
What is a "lead magnet" vs "awareness" phase of funnel?
4:03
Run ads to directly sell something, without needing lead magnet?
3:54
When to start running ads to promote something?
9:03
I've installed pixel -- now what? How to use Meta Pixel to run ads to those people...
12:30
I've uploaded email list, now what? How do I run ads to people on my list?
2:16
from Awareness to Lead/Sales targeting
2:49
Video ads -- run natively vs send to a landing page to see the video?
2:29
Lead form via FB ad, or send them to a landing page?
Module 4 -- Ad creative & budgeting
47:58
8:10
Ad Creative/Copy -- what makes it stand out?
10:46
using Ads Library to inspire you with creative ideas (and copywriting) for your ads
14:43
How much you should spend on your Meta Ads?
3:55
Campaign Budget Optimization (CBO) vs ABO (Adset budget optimization)
7:30
Demo: campaign budgeting (at the Campaign vs Ad Set level)
2:54
Daily vs Lifetime Budget
Module 4 Q&A
18:04
3:19
How to know if an Ad you're following (from someone else) is successful?
4:07
Ad Frequency -- set it in Ad Sets (only available via Awareness campaign objective)
4:27
Seasonality of Ads? Lower results during summer?
4:10
How much to budget for Ads? As much as is more profitable than other marketing methods...
2:01
Re-running an old ad but "ad set has ended" -- what to do?
Module 5 -- Understand if your ads are performing well + what to do if they're not?
1:06:00
6:41
Essential Ad Metrics -- CTR, CPC, CPM, ROAS
7:49
Demo: Ad Metrics
5:17
Pixel's Standard Events vs Custom Conversions
5:34
Troubleshooting an underperforming Ad...
3:46
Setting up an A/B Test (aka "split test")
5:16
Case Study -- Wellness Coach Ad Strategy
5:02
Scale a winning campaign -- vertical vs horizontal scaling
6:23
Avoiding Ad Fatigue
6:47
What to do if your ads are not converting?
13:25
How to recover a banned account?
Module 5 Q&A
14:20
2:18
Ads to grow an offline offering -- what to track?
10:46
Campaign Creation Demo from Malini (Awareness Campaign)
1:16
Add payment page after Ad began - will Pixel track conversions?
The course completes with the July 8 session
✨ Time-Limited Bonus Content
Live attendees -- fill out this feedback form 🙏🏼
Module 6 -- ready by July 8 end-of-day
Thank you Malini!
AI Chat Bot
Meta Ads
›
Module 1 Supplemental Q&A with George Kao
Still worth running ads if I have no FB or IG presence?
Updated Jun 5, 2025
Course
Transcript
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