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β¨ Authentic Outreach (AO)
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AI Tools for Solopreneurs
Authentic SEO
Blog-to-Book
Conscious Money Flow
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πΌοΈ Your Signature Framework
π Effortless Yes
π Energy Signature
Meta Ads (FB / IG Advertising)
FAR
π± Instagram Mastery
π€οΈ Interview Mastery
β Launch Your Group Program
LinkedIn
Netcaring
πͺ Simple Authentic Moneymaking
Simple Podcast Creation
Substack Course
"What do you do?"
π¬ YouTube Mastery
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Course
Welcome! Take the onboarding steps...
Some humor to start :)
βπ½ Start of Course Assessment + Be a case study? π
Course Platform Orientation
π Dates & times for our main live sessions
π The Zoom Link (keep private)
Sessions for Australia - Asia timezone
Suggested ways to manage your time with this course β³
π€ Would you like to get together with others in this course to work on the material?
Module 1 -- Mindset for Paid Ads
49:36
6:02
π€ Warm welcome to Meta Ads Made Simple! (Malini Ratnam & George Kao)
1:23
If you're already experienced in running ads and want troubleshooting help...
25:28
Why Paid Ads Work
7:21
Organic vs Paid -- Why Both Matter
6:18
Facebook vs Instagram Ads
3:04
Ladder of Engagement
Module 1 Supplemental Q&A with George Kao
56:56
7:39
Do people really look at Ads? Don't they avoid them?
9:29
Still worth running ads if I have no FB or IG presence?
8:00
Ads for low-price vs high-price offers
6:42
Ads is better for Freebies or Low Cost Offers?
6:34
Attracting a cool audience with non-CTA Ads, then warm audience with CTA ads
5:47
Message not yet proven, can I still use Ads to test the message?
6:18
Using Ads for Market Discovery
6:27
Name of Page -- your name, company name, or product name?
Module 2 -- Setting up Business Manager & Meta Pixel
58:46
2:24
How to contact Meta (FB/IG) Support Team about your account
2:47
How to contact Malini for personal help with your Meta Ads or Setup
14:31
Setting up Meta Business Manager
7:34
Q&A about Business Manager
14:53
Installing Meta Pixel
5:03
Q&A about Meta Pixels
7:14
Optimizing your FB/IG pages
4:20
Ad Policies -- what NOT to do
Module 2 Q&A
1:31:30
10:58
Beware of Scam emails -- you'll get them after your first ad :(
9:51
How to verify that you've got a Business Manager account
3:33
If another admin needs to add YOU as an admin to Business Manager...
6:52
How to verify that your Meta Pixel is installed correctly
2:55
Must we have a pixel? OK to run ads without a pixel?
5:07
Why not just boost posts?
2:56
What kind of content does well on Facebook?
5:53
Learn your clients' content tastes and go with the flow!
0:41
Where does the Ad reside -- on your business or personal page?
1:44
Can you edit an old post before running an ad?
4:13
Does Meta track ALL visitors to our website or only those who came from FB/IG?
17:44
Minimum we need to post organically before ads are effective?
5:59
How to authentically grow our list via Meta Ads?
5:39
Squarespace requires upgraded plan to add Meta pixel?
7:25
How much should you be paying for each click to your site or what should CPM be?
Module 3: Ad Objectives & Audience Targeting
1:08:38
14:58
Ad Strategy: Objectives, Formats, Audience Temperature, Funnel
2:51
How much time between 1st and 2nd ad?
11:43
Campaign vs. Ad Sets vs. Ads
1:55
Workbook: Ad Strategy
12:37
Creating a Lead Form (aka "Instant Form")
7:09
Creating an Ad using a Lead Form
14:11
What are ad audiences? Especially "saved audience"
3:14
What should the targeted audience size be?
Workbook: Audience Targeting
Module 3 Q&A
50:44
4:43
Best way to start an Ad? How to ask Ai for help with copywriting...
7:18
Ad fatigue, Frequency of ads, and how long to run an ad?
9:17
How to choose among Meta's campaign objectives?
3:50
What is a "lead magnet" vs "awareness" phase of funnel?
4:03
Run ads to directly sell something, without needing lead magnet?
9:03
I've installed pixel -- now what? How to use Meta Pixel to run ads to those people...
12:30
I've uploaded email list, now what? How do I run ads to people on my list?
Module 4
47:58
8:10
Ad Creative/Copy -- what makes it stand out?
10:46
using Ads Library to inspire you with creative ideas (and copywriting) for your ads
14:43
How much you should spend on your Meta Ads?
3:55
Campaign Budget Optimization (CBO) vs ABO (Adset budget optimization)
7:30
Demo: campaign budgeting (at the Campaign vs Ad Set level)
2:54
Daily vs Lifetime Budget
Module 4 Q&A
12:44
4:07
Ad Frequency -- set it in Ad Sets (only available via Awareness campaign objective)
4:27
Seasonality of Ads? Lower results during summer?
4:10
How much to budget for Ads? As much as is more profitable than other marketing methods...
The course continues on June 25
β¨ Time-Limited Bonus Content
Live attendees -- fill out this feedback form ππΌ
Meta Ads
βΊ
Welcome! Take the onboarding steps...
Some humor to start :)
Updated Jun 5, 2025
Course
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If you find any other humorous memes or jokes about ads, share them below π
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