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Welcome! Take the onboarding steps...
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Course Platform Orientation
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Bonus Q&A Webinars -- Live Support Calls
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General Questions (if you don't know where else to ask)
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πŸ€— Would you like to get together with others in this course to work on the material?
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✨ Time-Limited Bonus Content
Module 1 -- Brainstorm Course Topics + FTA Strategy
1:55:50
Welcome to Course Creator's Journey 4:07
Welcome to Course Creator's Journey!
Why buy online courses? 5:00
Why buy/sell online courses anyway?
Ideal qualities of the course creator 4:30
Are you ready to teach a course?
When should I create courses -- after 1-1 clients? Or start courses now? 4:26
Who "should" be creating courses? Don't we need an audience first?
Coaches: do you have enough to teach? 2:34
Coaches: do you have enough to teach?
Why bother? I have such a small audience I can't enroll anyone.. 6:18
Why bother? I have such a small audience I can't enroll anyone...
"It's hard to explain my process, let alone teach it?" 3:19
"It's hard to explain my process, let alone teach it?"
"I don't have an audience, who's going to buy my course?" 4:34
"I don't have an audience, who's going to buy my course?"
Uncovering your potential course topics 8:58
Uncovering your potential course topics!
Course Doorways 6:11
Importance of launching multiple courses -- not just one... (Doorways metaphor)
"What course platform do you use, George?" 3:48
"What course platform do you use, George?"
FTA Strategy 16:44
FTA Webinar Strategy
Need freebie before selling course 4:07
Always offer freebie before selling a course? Not necessary.
FTA Topic Brainstorming 7:30
Brainstorm Your FTA Topics
How to share social media links with us 2:02
How to share social media links with us
Call it a webinar or a workshop or something else? 1:52
Call it a webinar or a workshop or something else?
What about a 3-hour paid webinar? (Tomar Levine) 6:25
What about a 3-hour paid webinar? (Tomar Levine)
Timeline of a full course launch 14:06
Overview of the pacing of a course launch and prep
What if I don't have an audience at all? 5:24
What if I don't have an audience at all?
I am pivoting to a new niche, how to announce my new course to my audience? 3:55
I am pivoting to a new niche, how to announce my new course to my audience?
Module 2 -- Course Mindset, Formats, and Market Discovery
2:21:20
Warm welcome to the Course Creator's Journey! 6:03
Warm welcome to the Course Creator's Journey!
Iterative mindset and paper airplane 6:48
Learn & Work Lightly ✨ Paper Airplane Mindset
You already know enough to teach 8:59
You Already Know Enough 😊
What students really want vs don't want 5:00
What Students *Really* Want (and Don't Want!)
Pyramid model for courses 7:07
Fitting Courses into Your Business -- The Pyramid Model
How to grow a Membership Program via course launches? 4:13
How to grow a Membership Program via course launches?
How does Signature Framework align with the Pyramid model? 4:25
How does Signature Framework align with the Pyramid model?
Course Length 4:44
Recommended Course Length -- Finding the Sweet Spot
1 hour a week feels too short.. 8:53
1 hour a week feels too short... do 90-minute sessions intead?
Afraid you'll go over, so plan for more weeks? Practice boundaries πŸ˜… 5:12
Afraid you'll go over, so plan for more weeks? Practice boundaries πŸ˜…
Recommended Course Format 12:28
Recommended Course Format
What about pre-recording a course then have live Q&A sessions? 1:50
What about pre-recording a course then have live Q&A sessions?
Course Market Research Part 1 15:01
Market Research - Part 1 - Asking Your Audience for Course Ideas
What if only 2 people responded to my market research? 3:34
What if only 2 people responded to my market research?
Course Market Research Part 2 4:20
Market Research - Part 2 - Polling Your Audience & Choosing Your Topic
Course poll 3 -- day/time of week? 4:26
Polling Your Audience for Optimal Session Times
Course -- planning the week 3:58
Planning Your Weekly Rhythm -- Time for Launch & Prep (and time tracking)
Launch then Create.. 2:48
Launch then Create... doesn't it need an initial outline?
Does launching a course for one niche confuse another niche in my audience? 7:20
Does launching a course for one niche confuse another niche in my audience?
If you have 2 different audiences, is it OK to teach ONE course to both? 4:22
If you have 2 different audiences, is it OK to teach ONE course to both?
Connect with other participants of this course 2:35
Reminder -- Connect with Your Fellow Course Creators!
Collaborative Courses / Co-Teaching with someone else? Things to consider.. 17:14
Collaborative Courses / Co-Teaching with someone else? Things to consider...
Module 3 -- Outlining Your Course + FTA Announcement
1:54:23
Welcome to Module 3! 1:17
Welcome to Module 3!
Brainstorm course content 4:48
Brainstorming Your Core Course Content
Course subtopics / content poll 3:00
Market Research Part 3 -- Course Sub-Topics & Audience Input
Initial outline of your course ideas 2:11
Drafting Your Initial Module Outline
Course value-adds 3:01
Enhancing Your Course -- Simple Value Adds
Course next steps 3:09
Planning the Student Journey -- Defining the "Next Step"
Course Title process 6:43
The TITLE of Your Course -- Brainstorm then Poll :)
Course Pricing 12:11
Pricing Your Course -- Start simply and accessibly 😊
Beta courses? 10:02
Beta Testing Your Course?
FTA webinar topic 6:24
Confirming Your FTA Webinar Topic
FTA webinar description 4:59
Writing Your FTA Webinar Description -- Keep it Simple & Intriguing :)
FTA banner design 4:02
πŸ–ΌοΈ Designing Your FTA Webinar Banner -- Have Fun with It :)
FTA webinar registration 7:49
FTA Webinar Registration Flow
If you're delaying (or feeling intimidated) by the TECHNICAL parts of this course.. 8:20
πŸ˜… If you're delaying (or feeling intimidated) by the TECHNICAL parts of this course...
When should your MAIN course start after the FTA webinar? 2:34
When should your MAIN course start after the FTA webinar?
Add webinar registrants to mailing list 9:08
Growing Your Audience: Adding FTA Registrants to Your Email List
What to expect re: % who attend vs how many FTA registrants? 3:16
What to expect re: % who attend vs how many FTA registrants?
Webinar reminder rhythm 1:46
Automating FTA Communication: Confirmation & Reminders
Announcing your FTA webinar 4:00
πŸš€ Go Time! Announcing Your FTA Webinar πŸ™ŒπŸΎ
Run ads for FTA webinar promotion? 2:14
Run ads for FTA webinar promotion?
Is it worth recording more experiential courses? 3:29
Is it worth recording more experiential courses?
FTA webinar to reach team leaders or team members? 4:58
FTA webinar to reach team leaders or team members?
How to price courses/workshops for organizations? 5:02
How to price courses/workshops for organizations?
Module 4 -- FTA Content, Teaching Tips, Follow-Up
2:24:15
Tracking webinar registration/attendance and course sales 7:55
Tracking Your FTA Registrations & Attendance
Gentle launch - 2nd FTA announcement 4:22
Gentle Reminder -- Your Second FTA Announcement
What if only a few people show up? 5:02
What if only a few people show up?
Low enrollment? Good to have it in the beginning -- your stuff gets more quality over time 1:19
Few enrollments? Good to experiment..
Draft Webinar Outline 5:03
Preparing the content of your FTA webinar -- less is more 😊
What's the right structure of a webinar -- how many minutes lecture vs experiential? 1:24
The right structure of a webinar -- how many minutes lecture vs experiential?
Planning the beginning of your webinar 2:23
Setting the Stage -- The First Few Minutes (Intention & Connection)
Drafting outline to content 5:36
✍🏽 Drafting Your Content -- Outline to Lesson Text (with Optional AI Assist)
Plan the end of FTA webinar to have 5-10 minutes to discuss the paid course.. 3:05
Plan the end of FTA webinar to have 5-10 minutes to discuss the paid course...
Reminder to Work Lightly in your Course Creation Journey 6:02
Reminder: work lightly... make it playful 😊
How to know when to STOP polishing our course and launch? 4:33
How to know when to STOP polishing our course and launch?
Course teachers -- delivery is authentic performance 11:19
Speaking Engagingly to the Camera
Pre-session prep tips 5:49
Preparing Yourself -- Your 5-Minute Pre-Teaching Ritual
Course recording tips 8:21
Recording Your FTA -- Tech Tips for Zoom
If record in segments don't you have to deliver a bunch of files to students? 3:07
If you record in segments, don't you have to deliver a bunch of files to students? No...
Engaging with course chat? 4:59
Engaging with Chat (Optional)
Post-FTA flow 3:10
Your Post-FTA Email Flow
How I upload videos to Simplero course platform 10:47
How I upload videos to Simplero course platform
YouTube & Google Docs for course delivery 17:44
Delivering Your Course Content for Free (YouTube & Google Docs)
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Also free -- Google Classroom!
Deliberate practice for webinar improvement? 8:28
Deliberate practice to improve your webinar?
How I set up Automation to deliver my FTA 72-hour recordings 20:09
How I set up Automation to deliver my FTA 72-hour recordings
Allow Ai bots to join your meeting for note-taking? 1:26
Allow Ai bots to join your meeting for note-taking?
My FTA attendees are only friends & colleagues -- what to do? 2:12
My FTA attendees are only friends & colleagues -- what to do?
Module 5 -- Promoting Your Main Course!
1:26:23
Writing Your Main Course Sales Page 13:15
Writing Your Main Course Sales Page
Should you offer a satisfaction-guaranteed refund option? 3:51
Should you offer a satisfaction-guaranteed refund option?
How long should your sales pages be? How much of the lesson plan to reveal? 7:17
How long should your sales pages be? How much of the lesson plan to reveal?
Course Cover Image(s) -- simple way to make the sales page more visually appealing 4:21
Course Cover Image(s) -- simple way to make the sales page more visually appealing
Logistics of people enrolling into your course 5:56
Setting Up Your Main Course Registration Flow (Keep it Simple!)
Promoting your paid course 12:49
Promoting Your Main Course -- Gently & Sustainably
JV for selling courses 11:44
Working with Affiliates/JV Partners -- really helped grow my audience!
Your next joint venture partners.. 2:18
Your next joint venture partners... people in this course? :)
Tracking course sales 5:51
Tracking Your Paid Course Sales... for Peace of Mind 😊
What happened when I launched a course without ANY market discovery (I lucked out) -- the OGI example 7:56
What happened when I launched a course without ANY market discovery (I lucked out πŸ˜…) -- the OGI example
Gracefully dealing with low course sales 7:46
Backup Plan: if you need to handle low enrollment, how to do it gracefully?
We're mesmerized by our soul-aligned ideas.. 3:19
We're mesmerized by our soul-aligned ideas... less so about market data πŸ˜…
Module 6 -- Preparing Your Main Course
36:12
onboarding your students for module 2 6:54
Welcoming Your Students: Course Onboarding Essentials
Creating your intake survey for your course 4:04
Creating an Intake Survey / Baseline Assessment
Session reminder emails 3:54
Scheduling Course Session Reminders
prepping your paid course 5:07
Prepping Your Content (Your Modules 2+)
making lessons more engaging 5:40
Making Your Lessons Engaging (Beyond Just Talking!)
facilitating live sessions 5:21
Facilitation Tips for Live Sessions
post-session feedback surveys 3:20
Live Session Feedback Form
Post-course session logistics 1:52
After Each Session: Your Post-Session Workflow
Module 7 -- Your Post-Course Actions & Annual Plan
50:48
creating your end of course assessment 6:44
Measuring Impact: End-of-Course Assessment & Case Studies
post-course checklist 2:28
Wrapping Up This Run: Post-Course Logistics & Evergreen Prep
synthesizing course feedback 4:16
Synthesizing Feedback & Planning Course Iteration
course testimonials -- right length? 2:02
course testimonials -- right length?
annual course launch rhythm 19:14
Your Course Launch Rhythm (Annual Plan)
Create a sequence of courses? 2:44
Create a sequence of courses?
URL for landing page of free webinar -- keep it the same? 2:32
URL for landing page of free webinar -- keep it the same?
Audience growth re: course launches 7:19
✨ Sustainable Audience Growth (besides launches!)
Best/worst times of the year to launch courses? (summer, winter, etc)? 2:20
Best/worst times of the year to launch courses? (summer, winter, etc)?
I run 2 courses, 2 memberships.. 1:09
"I don't have time to follow your course model, George, because I do other things than courses..."
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πŸ€— Congratulations! + End of Course Assessment ✍🏽

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πŸš€ The Course Creator’s Journey β€Ί Module 4 -- FTA Content, Teaching Tips, Follow-Up

Reminder: work lightly... make it playful 😊

Updated Apr 17, 2025
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