Are you giving away too much?

A common concern -- "How do I share enough about my framework to be valuable and attract clients, without giving away so much that people feel they don't need my help?"

Finding the right balance is key, and it's less about holding back information and more about guiding clients through a transformative process.

Share the "What" and the "Why," Guide the "How"

• Share: The core principles, steps, or stages of your framework. Explain the purpose of each element and the benefits it offers. This provides a clear overview and demonstrates the value of your approach. This is about providing a roadmap.
  
  
• Guide: The detailed instructions, exercises, specific techniques, and personalized guidance are best delivered within the context of your paid offerings. This is where you provide the support, accountability, and customized application that make the framework truly effective. This is about experiencing the journey with an expert guide, rather than just reading the map.
  
  

Why This Approach Works:

• Avoids Overwhelm: Presenting all the details upfront can be overwhelming for potential clients. A framework summary should provide a clear, concise overview, not a comprehensive manual.
  
  
• Prevents Misinterpretation: Complex techniques or exercises often require guidance and context to be implemented correctly. Sharing only the high-level concepts prevents potential misinterpretations or ineffective application. It prevents the false assumption of "I can do this on my own easily".
  
  
• Highlights the Value of Your Guidance: By focusing on the "what" and "why" in your summaries, you emphasize the transformative potential of your framework. You also make it clear that working with you provides the support and expertise needed to achieve that transformation.
  
  
• Builds Trust While Creating Intrigue: It's demonstrating your generosity and making them curious.

Example:

Instead of giving a detailed, step-by-step guide to a specific meditation technique, you might say: "Step 3 involves a powerful mindfulness practice to help you manage stress and cultivate inner peace. In my [program/coaching], we'll explore several proven techniques and find the ones that work best for you."

Offer Value, but Hint at a Deeper Experience:

Your framework description should be genuinely useful, even if someone doesn't hire you. It should offer insights, inspiration, or a new perspective.

But it should also make it clear that there's more to discover – a deeper, more personalized experience awaits them. Use phrases like:

• "This is just the first step..."
• "In my [program/coaching], we delve much deeper into..."
• "This framework is the foundation for a profound transformation..."
• "I guide my clients through a personalized application of this framework, providing support and accountability every step of the way..."

Focus on the Transformation, Not Just the Information:

People aren't just buying information; they're buying a transformation.

Emphasize the progress that your framework helps clients achieve. What will their lives be like after working with you? What feelings will they experience? What will be possible for them? Use testimonials or case studies (if you have them) to demonstrate the impact of your work.

Example: Byron Katie's "The Work" --

Byron Katie's framework, "The Work," is based on four simple questions. She shares these questions freely, and they are powerful in themselves. But people still seek out her workshops, retreats, and certified facilitators because they want the deeper experience of applying The Work with guidance and support, and within a supportive community. The questions are valuable, but the guided process unlocks the true transformation.

Include a Clear Call to Action:

At the end of your framework description (both the long and short versions), include a clear call to action. Tell people how they can learn more or work with you. Examples:

• "Ready to experience the full power of this framework? Schedule a free discovery call."
• "Learn more about my [program/course] where I guide you through each step of this process."
• "Contact me to learn more about how this can be applied specifically to your situation."

Action Step:

1. Review Your Summaries: Look back at your long and short summaries (from the previous lessons).

2. Apply the Principles:

   • Does your summary share the "what" and "why" effectively?
   • Does it guide the "how," rather than giving away all the details?
   • Does it focus on the transformation?
   • Does it include a clear call to action?
     
     

3. Make Adjustments: Refine your summaries based on the principles above. Aim for that sweet spot between providing value and creating intrigue, while emphasizing the benefits of working with you directly.

By finding the right balance, you'll attract your ideal clients, build trust, and establish yourself as an expert in your field – all while generously sharing your unique gifts with the world.