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Authentic Speaking

Authentic Market Discovery

Create Aligned Offers

Joyful Productivity (Course)

Authentic Content Flow

✨ Authentic Outreach (AO)

AI Tools for Solopreneurs

Conscious Money Flow

Create Your Framework

🙋 Effortless Yes

🌈 Energy Signature

Facebook Ads & Marketing

️ Interview Mastery

‍ Launch Your Group Program

🪙 Simple Authentic Moneymaking

Simple Podcast Creation

Substack Course

"What do you do?"

🎬 YouTube Mastery

Transcript

✍🏽 Authentic Content Flow

2025 Webinar -- The Year of Authentic Content

45:25

Welcome to the webinar!

Welcome to the webinar!

Why is 2025 the year of authentic content? (What is authentic content anyway?)

Why is 2025 the year of authentic content? (What is authentic content anyway?)

What is meant by "creating lightly"?

What is meant by "creating lightly"?

What inspires you to create authentic content?

What inspires you to create authentic content?

What is energy signature?

What is energy signature?

Due to the rise of AI, is "how-to" content becoming less relevant?

Due to the rise of AI, is "how-to" content becoming less relevant?

On what platforms should you distribute your content?

On what platforms should you distribute your content?

Choosing the platform(s) and content formats

Choosing the platform(s) and content formats

Planning your content distribution -- Content Rhythm sheet

Planning your content distribution -- Content Rhythm sheet

Basic way to track your best content -- the "Questions" tab in the Content Rhythm sheet

Basic way to track your (best) content -- the "Questions" tab in the Content Rhythm sheet

If you use Ai..

If you use Ai... can you still create authentic content?

Welcome to the Authentic Content Flow Course

Bonus Q&A Webinars -- Live Support Calls

🎁 2 Months Access to Work Retreats

General Questions (if you don't know where else to ask)

✨ Valuable Bonus Content

Authentic Content Challenge (Monthly Theme)

51:17

ACF 1st Content Challenge

1. Clarify your own reasons for creating -- and share that with your audience

ACF Challenge 2 - 3 Stages of Content + Lightly Creating + Creative Discomfort

2. Stages of Content + Lightly Creating + Creative Discomfort

ACF Month 3 Challenge

3. Best Content Prompts, Part 1

SG April Challenge

4. Best Content Prompts, Part 2

5. Optimize Your Process for Creating Content

ACF Theme 6 - Content Distribution checklist

6. Posting/Distributing Your Content More Effectively

Tracking Your Content (so you know what to take to Stage 2)

7. Tracking Your Content (so you know what to take to Stage 2)

ACF 8

8. Stage 2 Content – Lightly Repurposing & Further Distributing

Bust your myths about Content Creation...

44:12

1 Why it's so rare for creators to be consistent

Why is it so rare for creators to be consistent?

ACF 1 Do you have a clear consistent method for creating? Here's mine

Do you have a clear consistent method for creating? Here's mine...

ACF 2 Create to find clarity about your business message

Need clarity? Create to find it.

At the beginning, it feels like you're "playing ball by yourself"...

Content isn't primarily about getting clietns

Authentic Content isn't primarily about getting clients...

Do you need an overall content plan?

"I need an overall content plan before I can really create content..."

ACF Whenever you've been away from content creation how to get back on track?

Whenever you've been away from content creation... how to get back on track?

ACF Aim for clarity of framework early in your business? Example of my history with 3 topics

Aim for clarity of framework or niche early in your business? Example of my history with 3 topics...

Overview of Content Strategy

24:28

Content Creation vs Tracking vs Repurposing vs Distribution

Content Creation vs Tracking vs Repurposing vs Distribution

When to start repurposing content? How much do you need to have created?

When to start repurposing content? How much do you need to have created?

An easy way into Tracking and Repurposing content

An easy way into Tracking and Repurposing content...

ACF z2 Free vs Paid content -- are you clear on the differences for you?

Free vs Paid content -- are you clear on the differences for you?

Preview Segments

4:50

Stage 1 to Stage 2 content - examples

Stage 1 to Stage 2 content - examples

Get clear on why you're creating...

56:16

Why create? Because it brings clarity - the goo-goo-gah-gah method

Why create? Because it brings clarity - or the goo-goo-gah-gah method 🍼👶🏽

Find your authentic voice and confidence via consistent creation

Find your authentic voice and confidence via consistent creation

Don't worry about order or sequence of your content for now -- create then organize later

Don't worry about order or sequence of your content for now -- create then organize later...

Create to serve the many who might never buy from you

Your content will serve many who might never buy from you...

Create consistently because it grows you a true audience

Create consistently because it grows you a true audience 🤗

Your content makes a difference even if you're not getting reactions or engagement

Your content makes a difference -- even if you're not getting reactions or engagement

What creating consistently has done for me

What creating consistently has done for me ✨

Inspiration from most successful Youtuber of all time

Inspiration from the #1 Youtuber of all time...

ACF My holy fear of NOT making content

My holy fear of NOT making content...

ACF Content is energy work

Content is energy work

The Importance ;-) of Creating Lightly ✨

38:13

🫣 Embarrassment after posting content? Especially videos... visibility hangover

If life is unpredictable how to create consistently?

If life is unpredictable how to create consistently?

How I got over my doubts and stuckness to creating consistently

How I got over my doubts and stuckness to creating consistently...

The embarrassment and vulnerability you feel when creating or posting

The embarrassment and vulnerability you feel when creating or posting...

ACF1 You're taking too long creating + building a thicker skin

You're taking too long creating + building a thicker skin

How much research to do when creating a piece of content? (the Magnum Opus Trap)

How much research to do when creating a piece of content? (the Magnum Opus Trap)

The 3 Stages of Content Creation

32:02

Overview of the 3 Stages of Content Creation

Overview of the 3 Stages of Content Creation

Stage 1 content should be light to distribute

Stage 1 content should be light to distribute

ACF - Should you only create the same format all the time? Or is it ok to do various formats?

Should you only create the same format all the time? Or is it ok to do various formats?

Stage 2 content should be easy to create

Stage 2 content should feel easy to create...

Is guest podcasting Stage 1 or Stage 2 content?

Is guest podcasting Stage 1 or Stage 2 content?

ACF Stage 3 Content - Integrate & Productize

Stage 3 Content - Integrate & Productize

Stage 1 Content

1:11:47

Stage 1 Content - Why and How?

Stage 1 Content - Why and How?

What's your rhythm of Stage 1 content?

What's your rhythm of Stage 1 content?

What is your 3-minute-makeup routine for Stage 1 creation?

What's your "3-Minute Makeup" routine (even if you don't wear makeup)?

How long should Stage 1 content be? (writing or videos)

How long should Stage 1 content be? (writing or videos)

Remove all your limits for Stage 1 Content

Remove all your limits for Stage 1 Content

ACF5 "I keep thinking there's a RIGHT way to create content"

"I keep thinking there's a RIGHT way to create content"

Stage 1 Content Frequency

Stage 1 Content Frequency

ACF 2 disorganized content ideas - simple system for putting them into Stage 1 content

Disorganized content ideas? Simple system for putting them into Stage 1 content...

Stage 1 content - can you create pre-considered content?

Stage 1 Content - can you create pre-considered content?

ACF 1 Clarify your own Stage 1 creation process

What will be your own Stage 1 creation process?

ACF3 Let your stage 1 videos be uniform as much as possible

Making videos in Stage 1? Make them as uniform as possible...

ACF4 Stage 1 content can be in any format

Reminder: Stage 1 content can be in any format...

Reposting others' content with your own comment

Sharing other people's content - is that Stage 1 content?

Reminder: make your Stage 1 content as light as possible ✨

Reminder: make your Stage 1 content as light as possible ✨

Clarify your own process for creating...

39:26

The 1 technique that unlocks my creativity -- temporary constraints

The 1 technique that unlocks my creativity -- temporary constraints

Batching vs Frequenting

Batching vs Frequenting

Simple understanding of what grows an audience of true fans

Simple understanding of what grows an audience of true fans 🙌🏾

CCC for content creation

"CCC" for content creation

ACF Clarify the When & Where of your creation

Clarify the When & Where of your creation

ACF Create your Hat Manual for creating

Create your "Hat Manual" for creating...

George Kao's process for writing -- Part 1: gather ideas + create a draft

23:54

ACF 1 How I gather my ideas into one place

How I gather my ideas into one place

ACF 2 Why I post my Stage 1 onto Twitter

Why do I post my Stage 1 content onto Twitter?

ACF 3 Drafting a piece of writing before editing

Drafting a piece of writing (before editing)

George Kao's process for writing -- Part 2: expand, edit, and publish

11:25

George's writing process part 2

George's writing process part 2

Posting Your Content (Checklist / Hat Manual)

28:42

ACF Formatting

Formatting: make it look better with subheadings, bold, italics if needed

ACF Cover Image for Blog Posts & Videos

Cover Image for Blog Posts & Videos

Content Posting Hat Manual

Content Posting Hat Manual

ACF 2 Your creation process is a curriculum of practice

Your creation process is a curriculum of practice...

Creative Discomfort

24:30

ACF Creative Discomfort

Introduction to Creative Discomfort

Difference between creative discomfort and overstretching & the solution of balance

Difference between creative discomfort and overstretching... and the solution of balance

Working with Prompts: begin with your own ideas!

17:51

ACF1 you are the most authentic prompt creator for your content

You are the most authentic prompt creator for your content

ACF1a First practice creating your own prompts

First let’s practice generating prompts...

ACF2 this has already been said before, why should I say it?

Doesn’t matter if it’s been said, if You haven’t said it.

Prompts 1

13:47

ACF The basics of your field -- from your perspective

The basics of your field -- from your perspective

ACF Passionate critique of your field

Passionate critique of your field

Prompts 2

19:02

ACF - pause after each client session and answer these questions

Pause after each client session and answer these questions...

ACF Client Case Studies

Client Case Studies -- educate & inspire

Prompts 3

14:03

ACF1 Prompt - Popular Idea and your take on it

Popular idea and your take on it...

ACF2 Prompt - popular book

Well-known book in your field, and your unique take on it...

Prompts 4

21:51

The Comments-to-Content Method of Creation

The Comments-to-Content Method of Creation

Stage 2 Content

53:19

ACF1 Stage 2 why?

Why Stage 2? Understanding the strategy as a whole.

ACF2 Stay an amateur or go pro? The analogy of the traveling musician

Stay amateur or go pro? The analogy of the traveling musician...

ACF2 Stage 2 basic steps

The Basic Steps of Stage 2 Content

Stage 2 requires that you selected the best of Stage 1

Stage 2 requires that you select the best of Stage 1

Choosing best of Stage 1 - based on reach or Like %?

Choosing best of Stage 1 - based on Reach... or Like %?

ACF Stage 2 Content - what if you've gotten clearer or more advanced since then?

Replaying your best old content - what if you've gotten clearer or more advanced since then?...

Stage 2 Content Frequency

Stage 2 Content Frequency

ACF3 How do you stage 2 a video that was stage 1?

How do you "stage 2" a video?

ACF - stage 2 a short video? Try lengthening it

How to "stage 2" a short video? Try lengthening it...

Expanding or contracting Stage 1 and 2 Content for repurposing?

Expanding or contracting Stage 1 and 2 Content for repurposing?

ACF z1 Getting clear about your framework & core message

Seeking message / framework clarity?

Refining Your Content

19:42

ACF Refine how you start your content

Refine how you start your content

ACF 1 Refining the ending of your posts

Refine the ending of your content

ACF Ai helping to refine the start & end of an article

Using Ai to help refine the start & end of an article...

Creating Better Titles 😅

18:40

ACF 2 Learn to create better Titles for your content

Learn to create better Titles for your content -- "Title Tips"

ACF Easy quick basic SEO titles with AI chat

SEO Titles -- easy, quick, basic -- Ai chat

ACF Process for creating a better Title

Step by step process for creating better Titles

Tracking Your Content (so you know what's really working!)

1:17:44

ACF1 Intro to Content Tracking

Intro to Content Tracking

ACF2 What content to track?

What content to track + the basics of tracking

ACF3 Tracking Template - Simple Google Doc

Simple Content Tracking -- Google Doc Template

ACF4 Tracking a good title vs good content?

Tracking a good title vs good content?

ACF Content Tracking Spreadsheet

Spreadsheet for Content Tracking

ACF how much backtracking to do?

How much back-tracking to do? Plus other tips

ACF Spreadsheet part 2 - my own example

Spreadsheet part 2 - my own content tracking example

ACF Spreadsheet part 3 - how to port over old content

Spreadsheet part 3 - how to port over old metrics to new template

ACF content tracking why Stage 1 & 2 averages aren't showing up?

Spreadsheet Q&A -- how come the Stage 1 & 2 averages aren't showing up?

ACF Keep video files of our content?

Keep original files of our content?

Content Distribution: Why Social Media is a Must...

30:25

ACF1 Can you grow your audience without using social media?

Can you grow your audience without using social media? 🤔

ACF2 It's demotivating to post without engagement

...but it's demotivating to post without engagement...

ACF3 You surveyed your ideal clients and they don't use social media?

You surveyed your clients, and they don't use social media?

ACF3 we own our email list and we rent social media?

"But I heard that we own our email list, yet we 'rent' our social media presence?"

ACF4 I don't know who I'm talking to on social

"I don't know who I'm talking to on social media..."

ACF5 Shy about family friends looking at our social

Shy about family / friends looking at our social media?

ACF5 What if your message is about getting people off of social media?

What if your message is about getting people off of social media?

Content Distribution: Choosing your social media platforms

23:49

ACF1 How many platforms do you need to distribute your content to?

How many platforms do you need to distribute your content to?

ACF2 How to choose among many social media channels

How to choose among the many social media channels?

ACF3 Word of mouth distribution -- how to increase it?

Word of mouth distribution -- how to increase it?

Ensure that you now have a clear plan for content...

38:18

ACF Long-term vision for content creation -- your best 100

Long-term vision for content creation -- your best 100

ACF2 recur your best regularly

Recur your best 100 regularly

ACF4 is your Best only metrics based?

Do you choose the "best" only based on metrics?

ACF3 your best 10

Your best-of-the-best 10

ACF1 clarifying your content plan

Clarifying your content plan

ACF2 simple posting tracker

Simple checklist for posting

ACF3 annual plan

A simple Annual content plan that I follow...

ACF4 consistency is a personal practice (and puzzle!)

Consistency of creating -- it's a personal practice (and puzzle!)

Misc. Q&A about Content

1:09:48

If you feel like you're dragging yourself to create content consistently - flow is at the end not the beginning

Dragging yourself to create content consistently? Flow is at the end not the beginning...

Youtube - sensing your audience's wants based on your video views and likes

Youtube - sensing your audience's wants, based on your video views and likes

What if a specific topic of yours gets popular - do you change your niche?

What if a specific topic of yours gets popular - do you change your niche?

Creating larger content projects but still showing up consistently?

Creating larger content projects... but still showing up consistently?

After a long break how to get back into creating consistently?

After a long break how to get back into creating consistently?

When you post vulnerably on social media (even if sharing a win) and people send pitying replies

When you post vulnerably on social media (even if sharing a win) and people send pitying replies...

SG how much is oversharing or being too personally vulnerable in our content?

How much is oversharing, or being too personally vulnerable in our content?

ACF 1 Energized for a few days then crashing - how to maintain momentum?

Energized for a few days, then crashing - how to maintain momentum?

Content pillars important to clarify at the beginning?

Content pillars important to clarify at the beginning?

ACF IG video posts reels stories oh my

IG Reels, Stories, Video Posts?

ACF5a what are you already consistent with? Borrow from that to create your system of consistent creating

What are you already consistent with? Borrow from that to create your system of consistent creating...

Questions about Making Authentic Videos

25:22

If you don't like watching videos and therefore feel less motivated to make them

If you don't like watching videos, therefore feel less motivated to make them? 3 reasons why I recommend making them...

How do I make my videos? Basic thoughts

How do I make my videos? The basic method...

Zoom to FB Live - I also record a local copy for Youtube

Zoom to FB Live - I also record a local copy for Youtube...

Do I store my videos somewhere?

Do I store my videos somewhere? (only on Youtube)

Is it ok just to do video and not writings when trying to grow an audience?

Is it ok just to do video and not writings when trying to grow an audience?

ACF 1 Video size and storage?

Video size and storage?

More questions about videos?

Completed Mark as complete

✍🏽 Authentic Content Flow › Stage 2 Content

Why Stage 2? Understanding the strategy as a whole.

Updated Oct 20, 2023

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