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Course Content
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Welcome!
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Course Platform Orientation
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Bonus Q&A Webinars -- Live Support Calls
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Content ✍🏽 Work Retreats to give you time to learn & implement the course!
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General Questions (if you don't know where else to ask)
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✨ Valuable Bonus Content
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Authentic Content Challenge (Monthly Theme)
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1. Clarify your own reasons for creating -- and share that with your audience13:10
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Post your content in our Soul Gym group...1:25
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2. Stages of Content + Lightly Creating + Creative Discomfort13:24
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3. Best Content Prompts, Part 14:20
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4. Best Content Prompts, Part 24:57
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5. Optimize Your Process for Creating Content
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Bust your myths about Content Creation...
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Why is it so rare for creators to be consistent?1:08
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Do you have a clear consistent method for creating? Here's mine...5:49
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Need clarity? Create to find it.4:43
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At the beginning, it feels like you're "playing ball by yourself"...
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Authentic Content isn't primarily about getting clients...8:42
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"I need an overall content plan before I can really create content..."8:50
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Whenever you've been away from content creation... how to get back on track?1:41
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Aim for clarity of framework or niche early in your business? Example of my history with 3 topics...13:19
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Overview of Content Strategy
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Content Creation vs Tracking vs Repurposing vs Distribution7:03
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When to start repurposing content? How much do you need to have created?1:50
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An easy way into Tracking and Repurposing content...5:15
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Free vs Paid content -- are you clear on the differences for you?10:20
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Preview Segments
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Get clear on why you're creating...
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Why create? Because it brings clarity - or the goo-goo-gah-gah method 🍼👶🏽8:08
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Find your authentic voice and confidence via consistent creation7:29
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Don't worry about order or sequence of your content for now -- create then organize later...4:47
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Your content will serve many who might never buy from you...3:32
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Create consistently because it grows you a true audience 🤗7:53
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Your content makes a difference -- even if you're not getting reactions or engagement3:03
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What creating consistently has done for me ✨9:10
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Inspiration from the #1 Youtuber of all time...5:03
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My holy fear of NOT making content...4:59
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Content *is* energy work2:12
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The Importance ;-) of Creating Lightly ✨
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🫣 Embarrassment after posting content? Especially videos... visibility hangover
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If life is unpredictable how to create consistently?9:47
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How I got over my doubts and stuckness to creating consistently...9:56
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The embarrassment and vulnerability you feel when creating or posting...3:21
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You're taking too long creating + building a thicker skin10:27
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The 3 Stages of Content Creation
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Overview of the 3 Stages of Content Creation8:27
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Stage 1 content should be *light* to distribute4:03
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Should you only create the same format all the time? Or is it ok to do various formats?5:03
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Stage 2 content should feel easy to create...7:45
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Is guest podcasting Stage 1 or Stage 2 content?0:51
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Stage 3 Content - Integrate & Productize5:53
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Stage 1 Content
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Stage 1 Content - Why and How?8:51
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What's your rhythm of Stage 1 content?8:14
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What's your "3-Minute Makeup" routine (even if you don't wear makeup)?7:52
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How long should Stage 1 content be? (writing or videos)5:09
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Remove all your limits for Stage 1 Content5:05
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"I keep thinking there's a RIGHT way to create content"2:09
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Stage 1 Content Frequency8:52
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Disorganized content ideas? Simple system for putting them into Stage 1 content...3:46
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Stage 1 Content - can you create pre-considered content?2:13
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What will be your own Stage 1 creation process?5:48
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Making videos in Stage 1? Make them as uniform as possible...1:52
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Reminder: Stage 1 content can be in any format...5:56
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Sharing other people's content - is that Stage 1 content?3:06
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Reminder: make your Stage 1 content as light as possible ✨2:54
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Clarify your own process for creating...
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The 1 technique that unlocks my creativity -- temporary constraints6:35
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Batching vs Frequenting10:37
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Simple understanding of what grows an audience of true fans 🙌🏾6:19
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"CCC" for content creation5:24
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Clarify the When & Where of your creation5:20
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Create your "Hat Manual" for creating...5:11
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George Kao's process for writing -- Part 1: gather ideas + create a draft
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How I gather my ideas into one place3:34
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Why do I post my Stage 1 content onto Twitter?8:17
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Drafting a piece of writing (before editing)12:03
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George Kao's process for writing -- Part 2: expand, edit, and publish
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George's writing process part 211:25
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Posting Your Content (Checklist / Hat Manual)
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Formatting: make it look better with subheadings, bold, italics if needed2:30
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Cover Image for Blog Posts & Videos7:10
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Content Posting Hat Manual14:27
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Your creation process is a curriculum of practice...4:35
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Creative Discomfort
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Introduction to Creative Discomfort12:41
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Difference between creative discomfort and overstretching... and the solution of balance11:49
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Working with Prompts: begin with your own ideas!
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You are the most authentic prompt creator for your content5:49
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First let’s practice generating prompts...6:30
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Doesn’t matter if it’s been said, if You haven’t said it.5:32
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Prompts 1
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The basics of your field -- from your perspective6:15
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Passionate critique of your field7:32
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Prompts 2
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Pause after each client session and answer these questions...5:30
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Client Case Studies -- educate & inspire13:32
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Prompts 3
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Popular idea and your take on it...6:45
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Well-known book in your field, and your unique take on it...7:18
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Stage 2 Content
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Why Stage 2? Understanding the strategy as a whole.8:06
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Stay amateur or go pro? The analogy of the traveling musician...3:01
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The Basic Steps of Stage 2 Content10:52
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Stage 2 requires that you select the best of Stage 13:10
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Choosing best of Stage 1 - based on Reach... or Like %?4:59
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Replaying your best old content - what if you've gotten clearer or more advanced since then?...2:33
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Stage 2 Content Frequency4:03
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How do you "stage 2" a video?3:57
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How to "stage 2" a short video? Try lengthening it...0:57
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Expanding or contracting Stage 1 and 2 Content for repurposing?7:00
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Seeking message / framework clarity?4:41
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Refining Your Content
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Refine how you start your content4:41
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Refine the ending of your content4:22
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Using Ai to help refine the start & end of an article...10:39
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Creating Better Titles 😅
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Learn to create better Titles for your content -- "Title Tips"7:53
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SEO Titles -- easy, quick, basic -- Ai chat4:14
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Step by step process for creating better Titles6:33
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Tracking Your Content (so you know what's really working!)
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Intro to Content Tracking3:59
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What content to track + the basics of tracking8:13
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Simple Content Tracking -- Google Doc Template9:21
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Tracking a good title vs good content?3:02
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Spreadsheet for Content Tracking23:52
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How much back-tracking to do? Plus other tips1:48
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Spreadsheet part 2 - my own content tracking example11:44
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Spreadsheet part 3 - how to port over old metrics to new template8:09
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Spreadsheet Q&A -- how come the Stage 1 & 2 averages aren't showing up?3:46
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Keep original files of our content?3:50
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Content Distribution: Why Social Media is a Must...
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Can you grow your audience without using social media? 🤔8:23
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...but it's demotivating to post without engagement...9:28
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You surveyed your clients, and they don't use social media?2:24
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"But I heard that we own our email list, yet we 'rent' our social media presence?"3:48
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"I don't know who I'm talking to on social media..."1:56
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Shy about family / friends looking at our social media?1:51
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What if your message is about getting people off of social media?2:35
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Content Distribution: Choosing your social media platforms
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How many platforms do you need to distribute your content to?4:14
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How to choose among the many social media channels?14:26
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Word of mouth distribution -- how to increase it?5:09
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Ensure that you now have a clear plan for content...
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Long-term vision for content creation -- your best 1006:09
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Recur your best 100 regularly5:11
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Do you choose the "best" only based on metrics?7:02
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Your best-of-the-best 104:22
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Clarifying your content plan2:35
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Simple checklist for posting4:15
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A simple Annual content plan that I follow...5:55
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Consistency of creating -- it's a personal practice (and puzzle!)2:49
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Misc. Q&A about Content
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Dragging yourself to create content consistently? Flow is at the end not the beginning...4:08
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Youtube - sensing your audience's wants, based on your video views and likes6:02
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What if a specific topic of yours gets popular - do you change your niche?3:09
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Creating larger content projects... but still showing up consistently?3:23
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After a long break how to get back into creating consistently?4:22
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When you post vulnerably on social media (even if sharing a win) and people send pitying replies...4:56
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How much is oversharing, or being too personally vulnerable in our content?9:34
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Energized for a few days, then crashing - how to maintain momentum?2:53
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Content pillars important to clarify at the beginning?7:24
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IG Reels, Stories, Video Posts?8:40
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What are you *already* consistent with? Borrow from that to create your system of consistent creating...15:17
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Questions about Making Authentic Videos
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If you don't like watching videos, therefore feel less motivated to make them? 3 reasons why I recommend making them...4:59
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How do I make my videos? The basic method...3:22
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Zoom to FB Live - I also record a local copy for Youtube...1:40
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Do I store my videos somewhere? (only on Youtube)3:08
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Is it ok just to do video and not writings when trying to grow an audience?6:38
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Video size and storage?5:35
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More questions about videos?
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Soul Gym Members
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You'll get a new lesson every week :)
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MasterHeart Members
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You'll get a new lesson every week :)
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🫣 Embarrassment after posting content? Especially videos... visibility hangover
This one, I thought, would be more appropriately posted publicly 😂
Last updated 2 Mar 2023.