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Home Q&A 🦸🏽✍🏽 Soulful Content (OGI) ✨ FB/IG Ads JoyPro ABC25

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s🦸🏽✍🏽 Soulful Content (OGI)

Authentic Speaking

Authentic Market Discovery

Create Aligned Offers

Joyful Productivity (Course)

✨ Authentic Outreach (AO)

AI Tools for Solopreneurs

Conscious Money Flow

🚀 Course Creators

🖼️ Your Signature Framework

🙋 Effortless Yes

🌈 Energy Signature

Meta Ads (FB / IG Advertising)

📱 Instagram Mastery

🎤️ Interview Mastery

‍ Launch Your Group Program

🪙 Simple Authentic Moneymaking

Simple Podcast Creation

Substack Course

"What do you do?"

🎬 YouTube Mastery

Welcome! Take the onboarding steps...

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Some humor to start :)

Meta Ads 4

✍🏽 Start of Course Assessment + Be a case study? 😊

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Course Platform Orientation

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🗓 Dates & times for our main live sessions

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🛜 The Zoom Link (keep private)

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🤗 Would you like to get together with others in this course to work on the material?

Module 1 -- Mindset for Paid Ads

1:00:34

Warm welcome to Meta Ads Made Simple (Malini Ratnam & George Kao)

🤗 Warm welcome to Meta Ads Made Simple! (Malini Ratnam & George Kao)

If you're already experienced in running ads and want troubleshooting help..

If you're already experienced in running ads and want troubleshooting help...

Why Paid Ads Work

Why Paid Ads Work

Organic vs Paid -- Why Both Matter

Organic vs Paid -- Why Both Matter

Facebook vs Instagram Ads

Facebook vs Instagram Ads

Ladder of Engagement (ads are typically for low-cost offers or free signups)

Ladder of Engagement

After your first ad, you'll start getting Scams & Spam emails & messages :(

Beware of Scam emails -- you'll get them after your first ad :(

Module 1 Supplemental Q&A with George Kao

56:56

Do people really look at Ads? Don't they avoid them?

Do people really look at Ads? Don't they avoid them?

Still worth running ads if I have no FB or IG presence?

Still worth running ads if I have no FB or IG presence?

Ads for low-price vs high-price offers

Ads for low-price vs high-price offers

Ads is better for Freebies or Low Cost Offers?

Ads is better for Freebies or Low Cost Offers?

Attracting a cool audience with non-CTA Ads, then warm audience with CTA ads

Attracting a cool audience with non-CTA Ads, then warm audience with CTA ads

Message not yet proven, can I still use Ads to test the message?

Message not yet proven, can I still use Ads to test the message?

Using Ads for Market Discovery

Using Ads for Market Discovery

Name of Page -- your name, company name, or product name?

Name of Page -- your name, company name, or product name?

Module 2 -- Setting up Business Manager & Meta Pixel

58:46

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How to contact Meta (FB/IG) Support Team about your account

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How to contact Malini for personal help with your Meta Ads or Setup

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Setting up Meta Business Manager

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Q&A about Business Manager

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Installing Meta Pixel

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Q&A about Meta Pixels

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Optimizing your FB/IG pages

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Ad Policies -- what NOT to do

Module 2 Q&A

1:20:32

Verify that you've got a Business Manager account

How to verify that you've got a Business Manager account

If another admin needs to add YOU as an admin to Business Manager..

If another admin needs to add YOU as an admin to Business Manager...

Verify that your Meta Pixel is installed correctly

How to verify that your Meta Pixel is installed correctly

Must we have a pixel? OK to run ads without a pixel?

Must we have a pixel? OK to run ads without a pixel?

Why not just boost posts?

Why not just boost posts?

What kind of content does well on Facebook?

What kind of content does well on Facebook?

Learn your clients' content tastes and go with the flow!

Learn your clients' content tastes and go with the flow!

Where does the Ad reside -- on your business or personal page?

Where does the Ad reside -- on your business or personal page?

Can you edit an old post before running an ad?

Can you edit an old post before running an ad?

Does Meta track ALL visitors to our website or only those who came from FB/IG?

Does Meta track ALL visitors to our website or only those who came from FB/IG?

Minimum we need to post organically before ads are effective?

Minimum we need to post organically before ads are effective?

How to authentically grow our list via Meta Ads?

How to authentically grow our list via Meta Ads?

Squarespace requires upgraded plan to add Meta pixel?

Squarespace requires upgraded plan to add Meta pixel?

How much should you be paying for each click to your site or what should CPM be?

How much should you be paying for each click to your site or what should CPM be?

Module 3 -- Ad Objectives & Audience Targeting

1:08:38

Ad Strategy: Objectives, Formats, Audience Temperature, Funnel

Ad Strategy: Objectives, Formats, Audience Temperature, Funnel

How much time between 1st and 2nd ad?

How much time between 1st and 2nd ad?

Campaign vs. Ad Sets vs

Campaign vs. Ad Sets vs. Ads

Ad Strategy Workbook

Workbook: Ad Strategy

Demo: creating a Lead Form (aka "Instant Form")

Creating a Lead Form (aka "Instant Form")

Creating an Ad using a Lead Form

Creating an Ad using a Lead Form

What are ad audiences? Especially "saved audience"

What are ad audiences? Especially "saved audience"

Ideal meta ads audience size?

What should the targeted audience size be?

Meta Ads 4

Workbook: Audience Targeting

Module 3 Q&A

1:02:12

Best way to start an Ad? How to ask Ai for help with copywriting..

Best way to start an Ad? How to ask Ai for help with copywriting...

Ad fatigue and Frequency of ads

Ad fatigue, Frequency of ads, and how long to run an ad?

How to choose among Meta's campaign objectives?

How to choose among Meta's campaign objectives?

What is a "lead magnet" vs "awareness" phase of funnel?

What is a "lead magnet" vs "awareness" phase of funnel?

Run ads to directly sell something, without needing lead magnet?

Run ads to directly sell something, without needing lead magnet?

When to start running ads to promote something?

When to start running ads to promote something?

How to use Meta Pixel to run ads to those people?

I've installed pixel -- now what? How to use Meta Pixel to run ads to those people...

I've uploaded email list, now what? How do I run ads to people on my list?

I've uploaded email list, now what? How do I run ads to people on my list?

from Awareness to Lead/Sales targeting

from Awareness to Lead/Sales targeting

Video -- run ad natively vs send to a landing page to see the video?

Video ads -- run natively vs send to a landing page to see the video?

Lead form via FB ad, or send them to a landing page?

Lead form via FB ad, or send them to a landing page?

Module 4 -- Ad creative & budgeting

47:58

Ad Creative/Copy -- what makes it stand out?

Ad Creative/Copy -- what makes it stand out?

using Ads Library to inspire you with creative ideas (and copywriting) for your ads

using Ads Library to inspire you with creative ideas (and copywriting) for your ads

How much you should spend on your Meta Ads?

How much you should spend on your Meta Ads?

Campaign Budget Optimization (CBO) vs ABO (Adset budget optimization)

Campaign Budget Optimization (CBO) vs ABO (Adset budget optimization)

Demo: campaign budgeting (at the Campaign vs Ad Set level)

Demo: campaign budgeting (at the Campaign vs Ad Set level)

Daily vs Lifetime Budget

Daily vs Lifetime Budget

Module 4 Q&A

18:04

How to know if an Ad you're following (from someone else) is successful?

How to know if an Ad you're following (from someone else) is successful?

Ad Frequency -- set it in Ad Sets (only available via Awareness campaign objective)

Ad Frequency -- set it in Ad Sets (only available via Awareness campaign objective)

Seasonality of Ads? Lower results during summer?

Seasonality of Ads? Lower results during summer?

How much to budget for Ads? Example of $150 profit

How much to budget for Ads? As much as is more profitable than other marketing methods...

Re-running an old ad but "ad set has ended" -- what to do?

Re-running an old ad but "ad set has ended" -- what to do?

Module 5 -- Understand if your ads are performing well + what to do if they're not?

1:06:00

Essential Ad Metrics

Essential Ad Metrics -- CTR, CPC, CPM, ROAS

Demo: Ad Metrics

Demo: Ad Metrics

Pixel's Standard Events vs Custom Conversions

Pixel's Standard Events vs Custom Conversions

Troubleshooting an underperforming Ad..

Troubleshooting an underperforming Ad...

A/B Test Setup

Setting up an A/B Test (aka "split test")

Case Study -- Wellness Coach Ad Strategy

Case Study -- Wellness Coach Ad Strategy

Scale a winning campaign -- vertical vs horizontal scaling

Scale a winning campaign -- vertical vs horizontal scaling

Avoiding Ad Fatigue

Avoiding Ad Fatigue

What to do if your ads are not converting?

What to do if your ads are not converting?

How to recover a banned account?

How to recover a banned account?

Module 5 Q&A

14:20

Ads to grow an offline offering -- what to track?

Ads to grow an offline offering -- what to track?

Ad Creation Demo from Malini (Awareness Campaign)

Campaign Creation Demo from Malini (Awareness Campaign)

Add payment page after Ad began - will Pixel track conversions?

Add payment page after Ad began - will Pixel track conversions?

The course completes with the July 8 session

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✨ Time-Limited Bonus Content

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Live attendees -- fill out this feedback form 🙏🏼

Module 6 -- ready by July 8 end-of-day

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Thank you Malini!

Meta Ads › Module 6 -- ready by July 8 end-of-day

Thank you Malini!

Updated Jul 3, 2025

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