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Substack Course

Authentic Speaking

Authentic Market Discovery

Create Aligned Offers

Authentic Content Flow

✨ Authentic Outreach (AO)

AI Tools for Solopreneurs

Conscious Money Flow

Create Your Framework

🙋 Effortless Yes

🌈 Energy Signature

Facebook Ads & Marketing

️ Interview Mastery

‍ Launch Your Group Program

🪙 Simple Authentic Moneymaking

Simple Podcast Creation

Simple Course Creation & Launch

"What do you do?"

🎬 YouTube Mastery

Transcript

⭐️ Authentic Instagram Mastery (IG)

Welcome! Take the onboarding steps...

8:30

"I'm not naturally an IG user..

"I'm not naturally an IG user... can I still build an IG following and help my business?"

"I'm not an IG user -- should I create on IG? Is it just for younger people?"

"Is Instagram just for younger people?"

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✍🏽 Start of Course Assessment

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Course Platform Orientation

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🎁 2 Months Access to Work Retreats

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Bonus Q&A Webinars -- Live Support Calls

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General Questions (if you don't know where else to ask)

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✨ Time-Limited Bonus Content

Module 1 -- Welcome + Community + Instagram Strategies

1:51:29

Welcome to Authentic Instagram Mastery

Welcome to our Instagram course + Our community values

IG Course - Mara helper

Our Course Helper -- Mara Clear Spring Cook

IG Course intro yourself

Introduce yourself and your ideal audience 🤗

IG Mutual Support

Mutual Support 🫂

Should we follow each other?

Should we follow each other?

Whose IG do you like?

🤩 Whose IG presence do you admire... and why?

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📲 Non-intuitive tips for using Instagram (as a consumer of content)

IG Notifications

IG Notifications filter

IG Tips of all kinds

🌟 IG Tips of all kinds

Inauthentic IG strategies

Typical (inauthentic) IG strategies...

Nurture with messages then occasionally sell

Always nurture, occasionally sell.

IG -- reframe content creation

Reframing what "content creation" means to you...

Overcoming content perfectionism

Overcoming perfectionism in your content...

reframe selling

Reframe "selling" too...

IG Content Strategy

George's Strategy: Carousel ➡️ Reels ➡️ Stories

IG Stories disappear after 24 hours, so why create them at all?

IG Stories disappear after 24 hours, so why create them at all? + Story Highlights

IG stories for only time-sensitive stuff?

IG stories for only time-sensitive stuff?

IG Content Ideas

💡 IG Content Ideas

IG -- how to post CTAs?

🤲🏽 CTA Ideas -- ways to invite your audience to work with you

IG what should your first post be?

What should your first post(s) be about?

Post draft posts to IG (publish later)?

Post draft posts to IG (publish later)?

Have a personal vs business IG account?

Should you have a personal vs business IG account?

You don't need to make talking head videos - make snackable content

You don't need to make talking head videos - make snackable content 🍿

How often to post on Instagram?

How often to post on Instagram?

IG Hashtag strategy

＃IG hashtag strategy

Overview of IG growth strategies

⭐️ Overview of IG growth strategies

Do (should) you sync your FB and IG?

Do (should) you sync your FB and IG?

IG - delete some less engaged posts that you realize isn't a great fit for your grid?

OK to delete some less-engaged posts that you realize isn't a great fit for your grid?

How much to share other people's content vs focusing our own

How much to share other people's content, vs focusing our own?

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Module 1 Check-In / Homework

Module 2 -- George's technical tips for Instagram

1:25:15

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You can't put clickable links in IG posts, so how do we get people to our website?

Personal vs Professional account types

Switch from Personal IG to "Professional" Account (Creator or Business)

Convert my personal account to business account or start over?

Convert my personal account to business account or start over?

Tips for writing Instagram IG bio

Tips for writing your IG bio

Do you need Linktree or Bitly or how about just a page on your website?

Do you need Linktree or Bitly or how about just a page on your website? How to add multiple links to your profile.

How to watch Stories of people we follow? Get notifications?

How to watch Stories of people we follow? Notifications?

How to share someone's IG story (@mention them!) and appreciate someone who shared yours

How to share someone's IG story (@mention them!) and appreciate someone who shared yours 😊

IG do you need to block weird followers?

Do you need to block weird followers?

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How to spot fake accounts?

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Dealing with IG spam posts that tag you...

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Beware of posting pretty pictures 💃🏽🕺🏻

IG Captions & line breaks

IG Captions & line breaks

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How GK creates Carousel Posts

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How GK uploads the Canva slides to IG as Carousel Posts

IG create compelling 1st page to get people to click through?

Does the 1st page of carousel or story need to be compelling -- to get people to click through?

IG how to post a Carousel as a Story?

How to post a Carousel as a Story?

IG are Reels better than Carousel posts?

Should you turn your Carousel posts into Reels?

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What's a "Story" versus a "Reel"? Is a "reel" simply an IG Video? 🤔

How to save IG Stories to your camera roll (so you can post it elsewhere

How to save IG Stories to your camera roll (so you can post it elsewhere)

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How to record 90-second reels on Instagram?

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Why GK makes longer videos (more than 90 seconds) on IG

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How to upload longer videos to IG (even landscape ones) -- and turn captions on

IG How to record a longer video?

How to record a longer video on Instagram? IG Live.

Make sure your IG setting has saving your Live videos to archive

Make sure your IG setting has saving your Live videos to archive

IG -- How I download the IG Live videos so I can reupload or put it elsehwere

How to download the IG Live videos, to reupload later (as Reel) or put it elsewhere?

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Instagram videos: how to rewind?

IG Videos get a lot less likes than other types of posts -- worthwhile?

IG Videos get fewer likes than other types of posts -- still worthwhile to make video?

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Ideas for IG Videos

IG recording videos with big captions

IG Video -- how to add those big captions?

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Adding colorful subtitles (captions) to a video -- how I use Kapwing

Show your IG posts to a few people only ("close friends")

Show your IG posts to a few people only ("close friends")

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Module 2 Check-In / Homework

Module 3 -- How Shaun grew his IG and current workflow

1:02:01

Shaun's story of IG growth

Story of Shaun's IG growth

Shaun's past IG workflow

Shaun's past IG workflow

How to see your Medium

How to see your Medium.com highlights?

Shaun's current IG workflow

Shaun's current IG workflow

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"Ask me anything" Q&A story, then to Reel

IG - if posted a question but didn't see the Activity area, just wait?

If don't see the "activity" after posting a question, wait awhile...

Examples of IG styles

Examples of different IG styles

"Snackable" and shareable content

Create "snackable" (shareable) content

To get sustainable in IG creator -- make it more fun and easy for you!

What strategy would Shaun recommend to small creators?

Instead of quantity how about focus on quality but less frequent?

Instead of quantity, how about focus on QUALITY but less frequent?

why George does FB live separate from IG live? Long vs short videos

why George does FB live separate from IG live? Long vs short videos...

How to make IG fun to create with?

How to have fun using IG?

Content about sex on IG and social media -- gets shadowbanned?

Content about sex on IG and social media -- gets shadowbanned?

Limiting time on IG

How not to get sucked into scrolling IG and using it more sustainably?

How to get comfy on video?

Getting comfortable with being visible on social media... and alternatives to showing yourself?

Module 3 homework

Module 3 homework + what we'll explore in Module 4...

Module 4 -- Connecting with your audience & colleagues

1:06:44

Welcome to Module 4

Welcome to Module 4

How to intro yourself on IG? How often to do it?

Introducing yourself to your audience (& if so, how regularly & what do you say?)

Intro posts - how to make it authentic and not narcissist?

Intro posts - how to make it authentic and not narcissistic?

Should we reply to DM's and comments?

Should we reply to DM's and comments?

What about haters & trolls?

What about haters & trolls?

Should you automate DM's in IG? Shaun doesn't recommend it

Should you automate DM's in IG? Shaun doesn't recommend it.

How to connect with colleagues on IG? Who? and How?

How to connect with colleagues on IG? Who? and How?

Who should you follow on IG?

Who should you follow on IG?

Should you follow clients on social media?

Should you follow your clients on social media?

When Shaun reshares other people's posts -- he adds contexts and tags them

When Shaun reshares other people's posts -- he adds contexts and tags them

Doing IG Live with others -- and how to ask them?

Doing IG Live with others -- and how to ask them?

Which stickers does Shaun use for stories and reels?

Which stickers does Shaun use in Stories and Reels?

Must you use your phone to use IG as a creator?

Must you use your phone to use IG as a creator?

IG Stats -- find your best performing posts and repost them occasionally

IG Stats -- find your best performing posts and repost them occasionally

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Naming your IG account(s)

Module 4 Homework

Module 4 Homework

Module 5 -- How to Sell on Instagram

55:14

Intro to mindset of selling

Intro to mindset of selling

Validate your product idea on IG before you make it

Validate your product idea on IG before you make it

Launch (selling) strategy for IG

Strategy for selling things on IG / launching things

Selling through IG stories

Selling via Stories: storytelling/message tips

Why creating a story vs sharing a post as a story?

Why creating a story vs sharing a post as a story?

Social capital -- be sure you're spending it wisely

Social capital -- be sure you're spending it wisely

Ok to say at end of content "If you'd like to learn more, reach out about coaching

Is it Ok to say at end of content "If you'd like to learn more, reach out about coaching."

How did Shaun get so natural on camera?

How did Shaun get so natural on camera?

How has Shaun learned to be concise?

How has Shaun learned to be concise?

Should we DM new followers?

Should we DM new followers?

Do you look at others' IG to get inspiration for what to make?

Do you look at others' IG to get inspiration for what to make?

How to we make sure our Reels reach many non-followers (vs just our followers)?

How to we make sure our Reels reach many non-followers (vs just our followers)?

Why Shaun uses IG but *not* TikTok nor LinkedIn..

Why Shaun uses IG but not TikTok nor LinkedIn...

Module 5 homework

Module 5 homework

Module 6 -- Intro to IG Ads + George's IG Workflow

37:24

The Purpose of IG Ads

The Purpose of IG Ads

George's IG Workflow

George's IG Workflow

What's YOUR instagram workflow?

What's YOUR instagram workflow?

Does IG algorithm promote content based on how frequent you post?

Does IG algorithm promote content based on how frequent you post?

Feeling awkward when friends/family follow you on IG..

Feeling awkward when friends/family follow you on IG...

What magic techniques on IG have made us the most sales?

What magic techniques on IG have made us the most sales?

Summary of Shaun's workflow of selling via stories

Summary of Shaun's workflow of selling via stories

ManyChat -- do we recommend using it, for example to sell to our followers?

ManyChat -- do we recommend using it, for example to sell to our followers?

Bigger followers are saying IG reach is decreasing -- go to YouTube instead?

Bigger followers are saying IG reach is decreasing -- go to YouTube instead?

Thanks for taking the IG Course! Parting words of encouragement..

Thanks for taking the IG Course 🫰 Parting words of encouragement...

Instagram Ads (via FB Ads manager)

59:17

Before boosting posts on IG, how many posts should you have, and how many followers?

Before boosting posts on IG, how many posts should you have, and how many followers?

Warning! Your account has been restricted, Click here..

Warning! Your account has been restricted, Click here... (and what's Boost vs Ad?)

How to choose a post to boost as an IG Ad?

How to choose a post to boost as IG ad...

Boosting IG posts -- campaign objectives etc

The simplest way to run IG Ads + discount for FB Ads course

IG Ads -- what topics are acceptable?

IG Ads -- what topics are acceptable?

FB1 - why I prefer running Instagram Ads

Why I prefer running Instagram Ads...

IG ads will have link rather than needing Link In Bio

IG ads will have link rather than needing to say "Link In Bio"...

iOS app purchases (IG Ads) charges 30% more!

iOS app purchases (IG Ads) charges 30% more?! Use Prepaid Funds instead

FB2 - how to run IG ads via FB Ads Manager - my preferred method

How to run IG ads via FB Ads Manager (my preferred method)

IG Carousel Post ad - should you also run FB carousel Ad at the same time?

IG Ad - also run FB Ad at the same time?

What's better -- FB Ads or IG Ads?

What's better -- FB Ads or IG Ads?

More Q&A about IG Strategy

58:46

IG Broadcast "Channels"?

Should you create an IG Broadcast "Channel"?

George's feedback for various IG accounts

George's feedback for various IG accounts

Masha Rosen IG Profile critique -- and how to grow audience?

Do people really follow IG Lives that are long and unplanned?

Do people really follow IG Lives that are long and unplanned?

IG Highlights example - define & describe your modality

IG Highlights example - define & describe your modality

For highly sensitive people who get overstimulated on social media -- can we still grow an IG audience?

For highly sensitive people who get overstimulated on social media -- can we still grow an IG audience?

"A lot of guys are following me but I'm trying to reach women..

"A lot of guys are following me but I'm trying to reach women... what to do?"

What about stalkers? How to prevent it..

What about stalkers? How to prevent it...

When sharing someone's IG post, why do people do it to Stories rather than as a separate Post?

When sharing someone's IG post, why do people do it to Stories rather than as a separate Post?

Replace pinned posts when launching one-off thing?

Replace pinned posts when launching one-off thing?

More IG Technical Tips

6:35

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How to change the aspect ratio of video (landscape to portrait mode) -- using Kapwing

Why I don't use thumbnails for most of my IG videos

IG Video Thumbnail Templates

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Adding a 2nd IG account to Meta Business Suite...

In a post can you share a link to another post?

In a post can you share a link to another post?

Thank you!

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Post-Course Assessment

Completed Mark as complete

⭐️ Authentic Instagram Mastery (IG) › More Q&A about IG Strategy

Should you create an IG Broadcast "Channel"?

Updated May 10, 2024

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