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Course Content
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Welcome! Take the onboarding steps...
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"I'm not naturally an IG user... can I still build an IG following and help my business?"3:34
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"Is Instagram just for younger people?"4:56
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✍🏽 Start of Course Assessment
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Course Platform Orientation
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Bonus Q&A Webinars -- Live Support Calls
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Instagram ✍🏽 Work Retreats to give you time to learn & implement the course!
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General Questions (if you don't know where else to ask)
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✨ Time-Limited Bonus Content
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Module 1 -- Welcome + Community + Instagram Strategies
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Welcome to our Instagram course + Our community values6:11
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Our Course Helper -- Mara Clear Spring Cook1:18
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Introduce yourself and your ideal audience 🤗1:53
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Mutual Support 🫂2:19
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Should we follow each other?2:18
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🤩 Whose IG presence do you admire... and why?1:13
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📲 Non-intuitive tips for using Instagram (as a consumer of content)
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IG Notifications filter3:33
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🌟 IG Tips of all kinds0:28
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Typical (inauthentic) IG strategies...8:36
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Always nurture, occasionally sell.2:21
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Reframing what "content creation" means to you...6:06
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Overcoming perfectionism in your content...0:22
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Reframe "selling" too...5:53
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George's Strategy: Carousel ➡️ Reels ➡️ Stories5:47
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IG Stories disappear after 24 hours, so why create them at all? + Story Highlights7:51
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IG stories for only time-sensitive stuff?1:19
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💡 IG Content Ideas0:38
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🤲🏽 CTA Ideas -- ways to invite your audience to work with you2:30
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What should your first post(s) be about?4:00
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Should you have a personal vs business IG account?6:32
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You don't need to make talking head videos - make snackable content 🍿7:01
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How often to post on Instagram?5:08
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#IG hashtag strategy6:29
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⭐️ Overview of IG growth strategies7:15
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Do (should) you sync your FB and IG?4:38
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OK to delete some less-engaged posts that you realize isn't a great fit for your grid?2:51
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How much to share other people's content, vs focusing our own?5:06
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Module 1 Check-In / Homework
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Module 2 -- George's technical tips for Instagram
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You can't put clickable links in IG posts, so how do we get people to our website?
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Switch from Personal IG to "Professional" Account (Creator or Business)6:42
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Convert my personal account to business account or start over?3:22
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Tips for writing your IG bio1:57
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Do you need Linktree or Bitly or how about just a page on your website? How to add multiple links to your profile.4:53
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How to watch Stories of people we follow? Notifications?3:35
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How to share someone's IG story (@mention them!) and appreciate someone who shared yours 😊14:11
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Do you need to block weird followers?1:49
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How to spot fake accounts?
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Dealing with IG spam posts that tag you...
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Beware of posting pretty pictures 💃🏽🕺🏻
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IG Captions & line breaks4:16
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How GK creates Carousel Posts
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How GK uploads the Canva slides to IG as Carousel Posts
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Does the 1st page of carousel or story need to be compelling -- to get people to click through?5:33
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How to post a Carousel as a Story?4:58
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Should you turn your Carousel posts into Reels?5:13
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What's a "Story" versus a "Reel"? Is a "reel" simply an IG Video? 🤔
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How to save IG Stories to your camera roll (so you can post it elsewhere)4:26
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How to record 90-second reels on Instagram?
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Why GK makes longer videos (more than 90 seconds) on IG
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How to upload longer videos to IG (even landscape ones) -- and turn captions on
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How to record a longer video on Instagram? IG Live.1:40
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Make sure your IG setting has saving your Live videos to archive4:44
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How to download the IG Live videos, to reupload later (as Reel) or put it elsewhere?4:30
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Instagram videos: how to rewind?
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IG Videos get *fewer* likes than other types of posts -- still worthwhile to make video?3:42
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Ideas for IG Videos
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IG Video -- how to add those big captions?5:26
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Adding colorful subtitles (captions) to a video -- how I use Kapwing
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Module 2 Check-In / Homework
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Module 3 -- How Shaun grew his IG and current workflow
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Story of Shaun's IG growth3:00
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Shaun's past IG workflow9:20
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How to see your Medium.com highlights?2:05
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Shaun's current IG workflow14:42
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"Ask me anything" Q&A story, then to Reel
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If don't see the "activity" after posting a question, wait awhile...2:03
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Examples of different IG styles3:52
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Create "snackable" (shareable) content4:40
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What strategy would Shaun recommend to small creators?6:29
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Instead of quantity, how about focus on QUALITY but less frequent?4:27
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why George does FB live separate from IG live? Long vs short videos...2:04
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How to have fun using IG?1:27
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Content about sex on IG and social media -- gets shadowbanned?1:19
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How not to get sucked into scrolling IG and using it more sustainably?2:43
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Getting comfortable with being visible on social media... and alternatives to showing yourself?1:36
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Module 3 homework + what we'll explore in Module 4...2:14
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Module 4 -- Connecting with your audience & colleagues
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Welcome to Module 41:00
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Introducing yourself to your audience (& if so, how regularly & what do you say?)6:31
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Intro posts - how to make it authentic and not narcissistic?3:00
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Should we reply to DM's and comments?8:32
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What about haters & trolls?1:36
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Should you automate DM's in IG? Shaun doesn't recommend it.5:55
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How to connect with colleagues on IG? Who? and How?4:07
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Who should you follow on IG?3:06
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Should you follow your clients on social media?3:40
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When Shaun reshares other people's posts -- he adds contexts and tags them6:53
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Doing IG Live with others -- and how to ask them?6:47
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Which stickers does Shaun use in Stories and Reels?6:18
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Must you use your phone to use IG as a creator?1:26
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IG Stats -- find your best performing posts and repost them occasionally6:51
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Naming your IG account(s)
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Module 4 Homework1:02
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Module 5 -- How to Sell on Instagram
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Intro to mindset of selling7:57
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Validate your product idea on IG before you make it5:46
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Strategy for selling things on IG / launching things11:19
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Selling via Stories: storytelling/message tips5:05
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Why creating a story vs sharing a post as a story?1:44
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Social capital -- be sure you're spending it wisely2:58
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Is it Ok to say at end of content "If you'd like to learn more, reach out about coaching."1:53
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How did Shaun get so natural on camera?3:36
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How has Shaun learned to be concise?2:03
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Should we DM new followers?2:37
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Do you look at others' IG to get inspiration for what to make?1:19
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How to we make sure our Reels reach many non-followers (vs just our followers)?4:26
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Why Shaun uses IG but *not* TikTok nor LinkedIn...2:55
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Module 5 homework1:36
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Module 6 -- Intro to IG Ads + George's IG Workflow
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The Purpose of IG Ads3:32
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George's IG Workflow5:30
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What's YOUR instagram workflow?0:22
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Does IG algorithm promote content based on how frequent you post?2:29
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Feeling awkward when friends/family follow you on IG...8:33
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What magic techniques on IG have made us the most sales?4:30
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Summary of Shaun's workflow of selling via stories2:08
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ManyChat -- do we recommend using it, for example to sell to our followers?3:59
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Bigger followers are saying IG reach is decreasing -- go to YouTube instead?4:12
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Thanks for taking the IG Course 🫰 Parting words of encouragement...2:09
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Instagram Ads (via FB Ads manager)
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Before boosting posts on IG, how many posts should you have, and how many followers?1:52
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Warning! Your account has been restricted, Click here... (and what's Boost vs Ad?)5:14
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How to choose a post to boost as IG ad...9:31
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The simplest way to run IG Ads + discount for FB Ads course6:27
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IG Ads -- what topics are acceptable?3:20
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Why I prefer running Instagram Ads...3:02
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IG ads will have link rather than needing to say "Link In Bio"...6:29
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iOS app purchases (IG Ads) charges 30% more?! Use Prepaid Funds instead5:03
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How to run IG ads via FB Ads Manager (my preferred method)14:13
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IG Ad - also run FB Ad at the same time?3:30
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What's better -- FB Ads or IG Ads?0:36
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More Q&A about IG Strategy
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Should you create an IG Broadcast "Channel"?3:08
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George's feedback for various IG accounts6:41
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Masha Rosen IG Profile critique -- and how to grow audience?8:33
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Do people really follow IG Lives that are long and unplanned?3:51
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IG Highlights example - define & describe your modality1:44
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For highly sensitive people who get overstimulated on social media -- can we still grow an IG audience?7:44
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"A lot of guys are following me but I'm trying to reach women... what to do?"6:53
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What about stalkers? How to prevent it...12:30
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When sharing someone's IG post, why do people do it to Stories rather than as a separate Post?5:45
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Replace pinned posts when launching one-off thing?1:57
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More IG Technical Tips
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How to change the aspect ratio of video (landscape to portrait mode) -- using Kapwing
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IG Video Thumbnail Templates4:07
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Adding a 2nd IG account to Meta Business Suite...
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In a post can you share a link to another post?2:28
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More course material is on its way...
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Thank you!
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Post-Course Assessment
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🤩 Whose IG presence do you admire... and why?
Okay.
As part of the colearning experience, I would love to crowdsource here, this the answer to this question.
Whose Instagram presence are you particularly enjoying or find effective, and why?
Go ahead and comment below.
And, of course, this is some this is a a lesson or segment, a comment area that you will probably come back to as you focus more on Instagram in the coming weeks and as you just kind of use it as consumer and find, oh, wow.
This this particular way of doing it is really cool.
I really like that.
It really resonates with me.
It feels authentic, and then they're not just trying to, you know they're they're being real.
They're being genuine to to their energy signature, and I really like it as well, and I like this technique they're doing or whatever.
Share with us.
Share with us in the comments below.
Share with us links to someone's Instagram, profile, page that you think they do pretty well or or share with us a link to a particular Instagram post They think, oh, this is something that we can all learn from.
I like how they're doing this.
So, you know, with that, I look forward to seeing your comments below.
Thanks.
As part of our co-learning, let's share below some effective ways to use Instagram, by commenting with any examples! When you share the example, also tell us why you think it's effective or resonates with you.
If you see no comments below, and no ability to comment, first log into this course.
Last updated 1 Apr 2024.