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🔮 AI for Soulpreneurs

s🦸🏽✍🏽 Soulful Content (OGI)

Authentic Speaking

Authentic Market Discovery

Create Aligned Offers

Joyful Productivity (Course)

✨ Authentic Outreach (AO)

🚀 Course Creators

🖼️ Your Signature Framework

🙋 Effortless Yes

🌈 Energy Signature

Meta Ads (FB / IG Advertising)

📱 Instagram Mastery

🎤️ Interview Mastery

‍ Launch Your Group Program

Substack Course

"What do you do?"

🎬 YouTube Mastery

8 modules 125 lessons 11h 29m

Search in this course

🚀 The Course Creator’s Journey

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The Course Creator's Journey -- Enrollment Info

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Course Platform Orientation

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Bonus Q&A Webinars -- Live Support Calls

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General Questions (if you don't know where else to ask)

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🤗 Would you like to get together with others in this course to work on the material?

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✨ Time-Limited Bonus Content

Module 1 -- Brainstorm Course Topics + FTA Strategy

1:55:50

Welcome to Course Creator's Journey

Welcome to Course Creator's Journey!

Why buy online courses?

Why buy/sell online courses anyway?

Ideal qualities of the course creator

Are you ready to teach a course?

When should I create courses -- after 1-1 clients? Or start courses now?

Who "should" be creating courses? Don't we need an audience first?

Coaches: do you have enough to teach?

Coaches: do you have enough to teach?

Why bother? I have such a small audience I can't enroll anyone..

Why bother? I have such a small audience I can't enroll anyone...

"It's hard to explain my process, let alone teach it?"

"It's hard to explain my process, let alone teach it?"

"I don't have an audience, who's going to buy my course?"

"I don't have an audience, who's going to buy my course?"

Uncovering your potential course topics

Uncovering your potential course topics!

Course Doorways

Importance of launching multiple courses -- not just one... (Doorways metaphor)

"What course platform do you use, George?"

"What course platform do you use, George?"

FTA Strategy

FTA Webinar Strategy

Need freebie before selling course

Always offer freebie before selling a course? Not necessary.

FTA Topic Brainstorming

Brainstorm Your FTA Topics

How to share social media links with us

How to share social media links with us

Call it a webinar or a workshop or something else?

Call it a webinar or a workshop or something else?

What about a 3-hour paid webinar? (Tomar Levine)

What about a 3-hour paid webinar? (Tomar Levine)

Timeline of a full course launch

Overview of the pacing of a course launch and prep

What if I don't have an audience at all?

What if I don't have an audience at all?

I am pivoting to a new niche, how to announce my new course to my audience?

I am pivoting to a new niche, how to announce my new course to my audience?

Module 2 -- Course Mindset, Formats, and Market Discovery

2:21:20

Warm welcome to the Course Creator's Journey!

Warm welcome to the Course Creator's Journey!

Iterative mindset and paper airplane

Learn & Work Lightly ✨ Paper Airplane Mindset

You already know enough to teach

You Already Know Enough 😊

What students really want vs don't want

What Students Really Want (and Don't Want!)

Pyramid model for courses

Fitting Courses into Your Business -- The Pyramid Model

How to grow a Membership Program via course launches?

How to grow a Membership Program via course launches?

How does Signature Framework align with the Pyramid model?

How does Signature Framework align with the Pyramid model?

Course Length

Recommended Course Length -- Finding the Sweet Spot

1 hour a week feels too short..

1 hour a week feels too short... do 90-minute sessions intead?

Afraid you'll go over, so plan for more weeks? Practice boundaries 😅

Afraid you'll go over, so plan for more weeks? Practice boundaries 😅

Recommended Course Format

Recommended Course Format

What about pre-recording a course then have live Q&A sessions?

What about pre-recording a course then have live Q&A sessions?

Course Market Research Part 1

Market Research - Part 1 - Asking Your Audience for Course Ideas

What if only 2 people responded to my market research?

What if only 2 people responded to my market research?

Course Market Research Part 2

Market Research - Part 2 - Polling Your Audience & Choosing Your Topic

Course poll 3 -- day/time of week?

Polling Your Audience for Optimal Session Times

Course -- planning the week

Planning Your Weekly Rhythm -- Time for Launch & Prep (and time tracking)

Launch then Create..

Launch then Create... doesn't it need an initial outline?

Does launching a course for one niche confuse another niche in my audience?

Does launching a course for one niche confuse another niche in my audience?

If you have 2 different audiences, is it OK to teach ONE course to both?

If you have 2 different audiences, is it OK to teach ONE course to both?

Connect with other participants of this course

Reminder -- Connect with Your Fellow Course Creators!

Collaborative Courses / Co-Teaching with someone else? Things to consider..

Collaborative Courses / Co-Teaching with someone else? Things to consider...

Module 3 -- Outlining Your Course + FTA Announcement

1:54:23

Welcome to Module 3!

Welcome to Module 3!

Brainstorm course content

Brainstorming Your Core Course Content

Course subtopics / content poll

Market Research Part 3 -- Course Sub-Topics & Audience Input

Initial outline of your course ideas

Drafting Your Initial Module Outline

Course value-adds

Enhancing Your Course -- Simple Value Adds

Course next steps

Planning the Student Journey -- Defining the "Next Step"

Course Title process

The TITLE of Your Course -- Brainstorm then Poll :)

Course Pricing

Pricing Your Course -- Start simply and accessibly 😊

Beta courses?

Beta Testing Your Course?

FTA webinar topic

Confirming Your FTA Webinar Topic

FTA webinar description

Writing Your FTA Webinar Description -- Keep it Simple & Intriguing :)

FTA banner design

🖼️ Designing Your FTA Webinar Banner -- Have Fun with It :)

FTA webinar registration

FTA Webinar Registration Flow

If you're delaying (or feeling intimidated) by the TECHNICAL parts of this course..

😅 If you're delaying (or feeling intimidated) by the TECHNICAL parts of this course...

When should your MAIN course start after the FTA webinar?

When should your MAIN course start after the FTA webinar?

Add webinar registrants to mailing list

Growing Your Audience: Adding FTA Registrants to Your Email List

What to expect re: % who attend vs how many FTA registrants?

What to expect re: % who attend vs how many FTA registrants?

Webinar reminder rhythm

Automating FTA Communication: Confirmation & Reminders

Announcing your FTA webinar

🚀 Go Time! Announcing Your FTA Webinar 🙌🏾

Run ads for FTA webinar promotion?

Run ads for FTA webinar promotion?

Is it worth recording more experiential courses?

Is it worth recording more experiential courses?

FTA webinar to reach team leaders or team members?

FTA webinar to reach team leaders or team members?

How to price courses/workshops for organizations?

How to price courses/workshops for organizations?

Module 4 -- FTA Content, Teaching Tips, Follow-Up

2:24:15

Tracking webinar registration/attendance and course sales

Tracking Your FTA Registrations & Attendance

Gentle launch - 2nd FTA announcement

Gentle Reminder -- Your Second FTA Announcement

What if only a few people show up?

What if only a few people show up?

Low enrollment? Good to have it in the beginning -- your stuff gets more quality over time

Few enrollments? Good to experiment..

Draft Webinar Outline

Preparing the content of your FTA webinar -- less is more 😊

What's the right structure of a webinar -- how many minutes lecture vs experiential?

The right structure of a webinar -- how many minutes lecture vs experiential?

Planning the beginning of your webinar

Setting the Stage -- The First Few Minutes (Intention & Connection)

Drafting outline to content

✍🏽 Drafting Your Content -- Outline to Lesson Text (with Optional AI Assist)

Plan the end of FTA webinar to have 5-10 minutes to discuss the paid course..

Plan the end of FTA webinar to have 5-10 minutes to discuss the paid course...

Reminder to Work Lightly in your Course Creation Journey

Reminder: work lightly... make it playful 😊

How to know when to STOP polishing our course and launch?

How to know when to STOP polishing our course and launch?

Course teachers -- delivery is authentic performance

Speaking Engagingly to the Camera

Pre-session prep tips

Preparing Yourself -- Your 5-Minute Pre-Teaching Ritual

Course recording tips

Recording Your FTA -- Tech Tips for Zoom

If record in segments don't you have to deliver a bunch of files to students?

If you record in segments, don't you have to deliver a bunch of files to students? No...

Engaging with course chat?

Engaging with Chat (Optional)

Post-FTA flow

Your Post-FTA Email Flow

How I upload videos to Simplero course platform

How I upload videos to Simplero course platform

YouTube & Google Docs for course delivery

Delivering Your Course Content for Free (YouTube & Google Docs)

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Also free -- Google Classroom!

Deliberate practice for webinar improvement?

Deliberate practice to improve your webinar?

How I set up Automation to deliver my FTA 72-hour recordings

How I set up Automation to deliver my FTA 72-hour recordings

Allow Ai bots to join your meeting for note-taking?

Allow Ai bots to join your meeting for note-taking?

My FTA attendees are only friends & colleagues -- what to do?

My FTA attendees are only friends & colleagues -- what to do?

Module 5 -- Promoting Your Main Course!

1:26:23

Writing Your Main Course Sales Page

Writing Your Main Course Sales Page

Should you offer a satisfaction-guaranteed refund option?

Should you offer a satisfaction-guaranteed refund option?

How long should your sales pages be? How much of the lesson plan to reveal?

How long should your sales pages be? How much of the lesson plan to reveal?

Course Cover Image(s) -- simple way to make the sales page more visually appealing

Course Cover Image(s) -- simple way to make the sales page more visually appealing

Logistics of people enrolling into your course

Setting Up Your Main Course Registration Flow (Keep it Simple!)

Promoting your paid course

Promoting Your Main Course -- Gently & Sustainably

JV for selling courses

Working with Affiliates/JV Partners -- really helped grow my audience!

Your next joint venture partners..

Your next joint venture partners... people in this course? :)

Tracking course sales

Tracking Your Paid Course Sales... for Peace of Mind 😊

What happened when I launched a course without ANY market discovery (I lucked out) -- the OGI example

What happened when I launched a course without ANY market discovery (I lucked out 😅) -- the OGI example

Gracefully dealing with low course sales

Backup Plan: if you need to handle low enrollment, how to do it gracefully?

We're mesmerized by our soul-aligned ideas..

We're mesmerized by our soul-aligned ideas... less so about market data 😅

Module 6 -- Preparing Your Main Course

36:12

onboarding your students for module 2

Welcoming Your Students: Course Onboarding Essentials

Creating your intake survey for your course

Creating an Intake Survey / Baseline Assessment

Session reminder emails

Scheduling Course Session Reminders

prepping your paid course

Prepping Your Content (Your Modules 2+)

making lessons more engaging

Making Your Lessons Engaging (Beyond Just Talking!)

facilitating live sessions

Facilitation Tips for Live Sessions

post-session feedback surveys

Live Session Feedback Form

Post-course session logistics

After Each Session: Your Post-Session Workflow

Module 7 -- Your Post-Course Actions & Annual Plan

50:48

creating your end of course assessment

Measuring Impact: End-of-Course Assessment & Case Studies

post-course checklist

Wrapping Up This Run: Post-Course Logistics & Evergreen Prep

synthesizing course feedback

Synthesizing Feedback & Planning Course Iteration

course testimonials -- right length?

course testimonials -- right length?

annual course launch rhythm

Your Course Launch Rhythm (Annual Plan)

Create a sequence of courses?

Create a sequence of courses?

URL for landing page of free webinar -- keep it the same?

URL for landing page of free webinar -- keep it the same?

Audience growth re: course launches

✨ Sustainable Audience Growth (besides launches!)

Best/worst times of the year to launch courses? (summer, winter, etc)?

Best/worst times of the year to launch courses? (summer, winter, etc)?

I run 2 courses, 2 memberships..

"I don't have time to follow your course model, George, because I do other things than courses..."

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🤗 Congratulations! + End of Course Assessment ✍🏽

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